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Beyond the Bus Stop: Decoding the Future of DOOH Ads

Ad Monsters

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. We can measure key upper funnel metrics, such as brand awareness, recall, lift, and other KPIs, via custom mobile surveys and compare exposed and unexposed groups.

Pop-Up 73
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Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees

Digiday

The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. Users exposed to MiQ’s media ended up booking 37 days in advance — 19% higher than organic traffic to the site. All of this led to an increase in year-over-year sales for Motel 6.

Fashion 69
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Linear and Streaming: The Evolution of Television Advertising

Digital Remedy

The “Golden Age” of TV advertising prevailed in the 1960s and 1970s, and advertisers began creating iconic and memorable commercials that became part of pop culture. Derive insights from linear delivery data, including reach, frequency, and impressions. Take on a flexible, audience-first approach.

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Programmatic Advertising Trends to Know for 2023

Basis

Meanwhile, privacy enforcement is heating up, online platforms might lose essential legal protection , and consumer behavior continues to transform. in 2023 (up from 90.2% Adjacent to that, brands have less and less time to win consumers’ attention. of total time spent with digital media in 2023 (up from 4.7%

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What is PPC Management?

AdvertiseMint

A PPC management role can be taken on by a dedicated individual, an in-house team, or outsourced to specialized agencies or professionals. Tools and Professionals: Many businesses use PPC management software, hire a PPC specialist, or partner with a PPC agency. PPC campaign management is more than just setting up your PPC.

SEO 40
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Linear and Streaming: The Evolution of Television Advertising

Digital Remedy

The “Golden Age” of TV advertising prevailed in the 1960s and 1970s, and advertisers began creating iconic and memorable commercials that became part of pop culture. Derive insights from linear delivery data, including reach, frequency, and impressions. Take on a flexible, audience-first approach.

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement , and we know that user engagement, today, is a necessary part to increase your brand awareness! The effectiveness of its algorithm was impressive from the outset ! Take a look at their audience profile!