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How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online E.l.f. “Over the last few years, one of the fastest growing audience opportunities has been this youth audience,” said Wiener. .

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People Are Searching More, But Not Just on Google

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Voice People Are Searching More, But Not Just on Google AI in traditional search spaces is contracting available real estate for brands People look through more search results than they used to because it’s harder to find the information they want.

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Unpacking Misconceptions About Curated Deals

Ad Monsters

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. His agency, Rain For Growth, uses an in-house approach to curate inventory. The excitement around curation comes with some adjustments, but also some serious misconceptions.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. to engage hyperlocal audiences more effectively. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine.

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TechMagic: AI Relationships, Meta’s New Tech Deals, Inside AWE, and Military AI

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts TechMagic: AI Relationships, Metas New Tech Deals, Inside AWE, and Military AI How AI is reshaping creativity, jobs, and relationships.

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Why Mobile In-App Ads Are the Key to Success This Holiday Season

Ad Monsters

Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. Many agencies and brands prioritize what’s currently trending, like social and CTV. The holiday season is highly competitive, with many products vying for the same audience.

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Sky-High Opportunity: How Airlines and Travel Platforms Are Tapping Into Retail Media

Advendio

These companies are sitting on rich troves of first-party data and own highly trafficked digital real estate, conditions ideal for launching high-margin, advertiser-friendly networks. Demand-Side Integration with Advertisers Integrate with programmatic buyers, brands, and agencies. According to Insider Intelligence , U.S.

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