Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 97

Agency Advertising Communications Machine Learning 97

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles?

Agency 122

Agency Media ROI Marketing 122

Adweek

JUNE 13, 2023

Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. La-Z-Boy,

Audience 265

Audience Public Relations Agency Marketing 265

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 98

Agency MarTech Advertising Audience 98

Adweek

MARCH 13, 2025

Publicis Media-owned agency Spark Foundry has nabbed two Omnicom Media Group (OMG) executives to join its investment practice. Kelly Metz, who left her role as chief investment officer at OMD last week, joins Spark Foundry as chief investment officer (CIO), tasked with defining and driving investment strategy across platforms and audiences.

Agency 249

Agency Audience Media 249

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

Advertising 233

Advertising Retail Media Audience 233

Adweek

FEBRUARY 27, 2023

Nowadays, it's more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences--and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission.

Agency 264

Agency Audience Marketing 264

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Adweek Podcasts How Ryan Mayward Is Expanding Walmart Connects Retail Media Empire Walmarts scale and tech-forward approach are redefining how brands connect with today’s fragmented consumers. Every ad dollar can be tied to real outcomes. [05:00]

Retail 214

Retail Media Fashion Audience 214

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

Ad Tech 268

Ad Tech Media Audience Advertising 268

Adweek

AUGUST 11, 2023

based indie agency This January. The agency will focus on strengthening the brand's salience with U.S. and Canadian audiences. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the.

Agency 243

Agency Audience 243

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. Tapping into diverse suppliers is an impactful strategy for both reaching target audiences and engaging new clients.

Agency 96

Agency Media Audience Impressions 96

Adweek

JUNE 6, 2025

Optimization is making sure the right audience sees the content. Analytics drive audience engagement For Vates and United Entertainment Group, insights into audience engagement are paramount. We look at engagement, global reach, audience,” Vates said. And measurement tracks the real-world impact of creator marketing.

Retail 204

Retail Entertainment Audience Media 204

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Why American Eagle, Hinge, and The RealReal Are Betting on Substack But not every brand should be on the platform, warn experts Brands are using long-form content on Substack.

Retail 275

Retail Media Advertising Audience 275

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Adweek

JUNE 10, 2025

Developed with London-based agency Small World, this is also BYOMA’s first marketing work not made solely in-house. This campaign aims to “solidify our positioning as a leader in skin barrier health” amid a wider audience, Elrick told ADWEEK. We literally got in their faces.

Geo targeting 219

Geo targeting Education Media Audience 219

Adweek

JUNE 9, 2025

And we had this opportunity to introduce through color, through material, through finish, through innovation, [Stanley] to a whole new audience.” From 1960 through 2020, the target audience was the outdoor recreation crowd. Since then, the TikTok-famous colloquially coined “Stanley Cup” has seen many iterations.

Fashion 258

Fashion Food Entertainment Audience 258

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 325

Audience Advertising Media Agency 325

Adweek

MARCH 27, 2025

IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences.

Audience 206

Audience Agency Media Marketing 206

Adweek

JUNE 13, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Measurement EDO, TelevisaUnivision Expand Convergent TV Partnership ViX is the primary beneficiary EDO continues to build on its already existing partnership with TelevisaUnivision in the convergent TV space. Dan Riess , chief operating officer of U.S.

Audience 166

Audience Media Advertising Marketing 166

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. The user can then add any missing items.

MarTech 125

MarTech Electronics GDPR Audience 125

Adweek

MARCH 23, 2023

After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue. The media company, which operated for years as a newsletter before branching into additional channels, announced the launch.

Agency 246

Agency Audience Media 246

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

Agency 59

Agency Advertising A/B Testing Demand Side Platform 59

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Exchange Wire

JUNE 10, 2025

LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad agencies under the Interpublic Group of [.]

Audience 52

Audience Agency 52

Marketing Dive

JUNE 9, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime.

Agency 72

Agency Cookies Retail ROI 72

Adweek

MAY 2, 2024

Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a clearer picture of women's sports offerings during its event at New York's NeueHouse Madison Square.

Media 325

Media Audience Agency Marketing 325

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 130

Advertising ROI CPA Conversion 130

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 240

Viewability Ad Tech Conversion Media 240

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. Maximizing Efficiency with Focused Resources Agencies need to balance growth with operational efficiency.

Agency 66

Agency Marketing ROI Audience 66

Digiday

APRIL 7, 2025

As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development.

Agency 81

Agency Audience Media Marketing 81

Adweek

JUNE 10, 2025

By aligning with NESN, we’re expanding our reach, elevating our brand, and delivering more value to our Boston audience across platforms.” This partnership is a strategic extension of our commitment to serve viewers with relevant, timely, and high-impact content,” said Johnny Green , regional president and general manager of CBS Boston. “By

Affiliates 230

Affiliates Media Audience Advertising 230

Martech

APRIL 1, 2025

Before diving into development, invest time in defining your brand identity by: Understanding your target audience. Understanding industry conditions helps you: Identify trends and audience behaviors. Effective SEO involves: Conducting keyword research to align with audience search behaviors. Crafting a compelling brand story.

Conversion 132

Conversion SEO Communications Audience 132

Adweek

APRIL 13, 2023

Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.

Machine Learning 329

Machine Learning Marketing Audience Agency 329

Martech

MAY 5, 2025

For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods. The post What AI adoption in market research means for agency and brand marketers appeared first on MarTech.

Agency 106

Agency Marketing MarTech Audience 106

Adweek

MARCH 25, 2024

In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects their confidence, with over 85% expressing a desire to change their smile. Armed with these jarring stats, Colgate and agency partner VML.

Audience 322

Audience Agency 322

Adweek

NOVEMBER 16, 2023

Created by agency adam&eveDDB, the film recreates a '70s-style holiday special. A pair of sisters in glittery outfits sing "Deck the Halls" in front of a studio audience, from a stage covered with Christmas trees and presents.

Audience 322

Audience Agency 322

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes.

Cookies 127

Cookies ROI Audience Agency 127