Martech Series

SEPTEMBER 9, 2022

Live Earth , LLC, a global leader in streaming analytics software, announced the closing of a $10 million growth funding round from an affiliate of the family office of Stephen Feinberg, formerly known as Tracker Capital Management. Live Earth is a leading, next-generation business intelligence SaaS platform.

Machine Learning 85

Machine Learning Affiliates MarTech Marketing 85

Ad Monsters

JUNE 11, 2024

AB: How does Button’s link optimization technology utilize AI to enhance affiliate traffic monetization for publishers? MJ: Essentially, our system leverages AI and machine learning to optimize user experiences from initial interest to purchase, aiming to maximize revenue for publishers.

Machine Learning 98

Machine Learning Retail Conversion Rate Affiliates 98

MNTN

JUNE 3, 2022

8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world. Here are eight examples to inspire your next campaign. .

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. To that end, call analytics platform vendors continue to expand their connectivity with social media, Google and Bing, analytics tools, affiliate marketers and digital agencies.

Machine Learning 117

Machine Learning Marketing Conversion SEO 117

Martech Series

JANUARY 23, 2023

Featuring: Barbara Wixom , principal research scientist, the MIT Center for Information Systems Research; and Rama Ramakrishnan, MIT Sloan professor of the practice, data science and applied machine learning.

Machine Learning 87

Machine Learning Affiliates MarTech Marketing 87

Martech Series

AUGUST 18, 2022

“Her experience, affiliations, and leadership in the legal community give her valuable perspective on enterprise contracting and for the challenges that arise during times of uncertainty.” “With our advancements in integration, AI, and machine learning, complemented by our flexible no-code?platform,

Machine Learning 80

Machine Learning Marketing Affiliates MarTech 80

Martech Series

FEBRUARY 16, 2023

Leveraging the power of artificial intelligence & machine learning to help users auto-generate content with SEO-optimized keywords and hashtag recommendations based on millions of analyzed posts. They’re not just another ChatGPT plugin.

Machine Learning 92

Machine Learning Audience SEO Media 92

Martech

JANUARY 23, 2024

Complex software user interfaces, numerous marketing channels (SEO, paid search, paid social, organic social media, affiliate marketing, etc.) The future promises sophisticated tools integrating AI and machine learning for predictive analytics. and the sheer volume of generated data can be overwhelming.

SEO 135

SEO Machine Learning Conversion Conversion Rate 135

Martech Series

JULY 5, 2022

There will be more experimentation with alternative channels as brands look to expand beyond Facebook and Google and seek to find lower CPAs through influencers/affiliates and emerging channels like TikTok/Snapchat/Quora, etc. With mobile traffic continuing to grow, tracking gets increasingly more challenging. About Mark.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Digiday

APRIL 10, 2023

It also includes representatives from the tech and engineering departments, including a machine learning specialist. The group was formed to “talk to other leaders at this company to hear what they think about [AI and machine learning] and how this could impact them and what we could do with it,” Contardo said.

Machine Learning 71

Machine Learning SEO Media Affiliates 71

Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

VideoWeek

FEBRUARY 19, 2025

We also have a sizeable content sales and strategic partnerships team, with news affiliates in many regions, where we license CNN content. And I’m going to say AI, more in terms of machine learning, is going to really help power that content discoverability. I think it’s only going to get bigger.

Machine Learning 52

Machine Learning Manufacturing Affiliates Audience 52

Lemonads

AUGUST 7, 2021

While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Lemonads

JULY 1, 2020

Before launching a campaign, affiliates have to find the tools and platforms that will give them access to quality traffic while allowing them to monitor the performance of their ads. This PropellerAds review will help you make good decisions to launch a campaign. PropellerAds is the biggest Push and Popunder traffic provider worldwide.

Affiliates 52

Affiliates Ad network CPC CPA 52

Monetize More

APRIL 5, 2023

Traffic Cop uses machine learning and fingerprinting algorithms to identify and block general and sophisticated invalid traffic sources. Try alternative monetization methods Some of the most popular alternative methods of website monetization include affiliate marketing, native advertising, and E-commerce.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Lemonads

OCTOBER 28, 2020

Affiliate marketing plays an important role in the continuous growth of the digital advertising vertical, but there are many challenges that advertisers, publishers, and other stakeholders need to address before these hurdles cause irreversible damage. Want to find out more about the best ad fraud protection tools in the affiliate industry?

Machine Learning 52

Machine Learning Marketing Affiliates Advertising 52

Lemonads

FEBRUARY 2, 2021

It has become one of the more comprehensive mobile networks available for all types of affiliates and advertisers, so it’s perfect for stakeholders that profit most from mobile device users. And time, in the affiliate realm, equals money. The good news is that Airpush has an incredibly user-friendly interface.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Ad Monsters

JUNE 17, 2022

She has done great things in influencer marketing, affiliate programs, corporate branding, and product marketing throughout her career. She has been a data science leader and subject matter expert in machine learning, graph theory, computation science, and heavy-tailed distribution for over 15 years.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Lemonads

SEPTEMBER 27, 2020

We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members. This ad fraud detection tool is powered by machine learning, so the algorithms learn from each interaction and make improvements to themselves without the need for manual upgrades.

Advertising 52

Advertising Machine Learning GDPR CPL 52

Single Grain

MAY 30, 2023

Continuous Optimization: Through automatic and recurring A/B testing , machine learning algorithms can identify the most effective messages, channels, and timing to maximize campaign performance. This iterative process leads to constant improvement and higher returns on marketing investments.

Agency 52

Agency Marketing Machine Learning SEO 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. Solutions include: Diversification: Explore various monetization methods, such as affiliate marketing, sponsored content, or subscriptions. Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

AdExchanger

DECEMBER 7, 2023

La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic.

Video Ads 117

Video Ads Machine Learning Marketing Affiliates 117

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Best Affiliate Marketing Platform BrandCycle, Inc.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Automatad Inc.

FEBRUARY 14, 2022

Machine learning and AI infrastructure, privacy compliance authorizations, attribution and measurement models, and campaign functions are all but in place. Vice Media further plans on diversifying its revenue by investing in affiliate content and exploring a verticals’ sub-vertical to produce content.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

Single Grain

NOVEMBER 30, 2023

Consider other revenue-generating tactics, such as affiliate marketing, online courses and consulting services, to complement your YouTube earnings. But remember that YouTube creators receive only 55% of ad revenue. Sustainable financial growth often comes from diversifying your income streams.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

Digiday

MARCH 8, 2023

Features to improve podcast discoverability Spotify’s new podcast subfeed will display previews of the “most engaging” part of a podcast episode (determined by machine learning) as a user scrolls through the feed, Maya Prohovnik, vp and head of podcast product at Spotify, told Digiday.

Media 69

Media Conversion Machine Learning Audience 69

Monetize More

MAY 20, 2023

You can use Mentionable with every article you publish, and it also works with existing monetization methods, including display ads and affiliate links. They utilize machine learning to optimize ad results for both publishers and advertisers. Click here for more information. Click here to sign up for Epom.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

AdvertiseMint

OCTOBER 21, 2023

Affiliate marketing: This involves partnering with other entities to promote an app. For every new user they bring in, affiliates earn a commission, making it a win-win scenario. The rise of AI and machine learning in targeting: AI’s prowess in data analysis is ushering in a new era of precision targeting.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

VideoWeek

MARCH 3, 2023

The new layoffs impact product managers, data scientists and engineers working on machine learning and site reliability, according to the NYT. This marks the latest round of job cuts at the company that has already lost 80 percent of staff since Elon Musk’s takeover in October 2022.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Single Grain

JULY 5, 2023

ChatGPT Prompts for Influencer and Affiliate Marketing Building Relationships with Influencers Recommend 10 strategies to build better relationships with influencers. Affiliate Program Management Write an outline for a 1,000-word article about affiliate program management. How can my [niche] business manage affiliates?

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

SEPTEMBER 5, 2023

In a world increasingly dominated by AI and machine learning, many have started to question the relevance of SEO. So don’t just stand on the sidelines — dive in now to capitalize on the transformative power of well-executed SEO and affiliate marketing strategies. But as far as I’m concerned, SEO is far from dead.

SEO 52

SEO Machine Learning Affiliates ROI 52

VideoWeek

DECEMBER 13, 2024

The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools. .” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Martech Series

OCTOBER 13, 2022

Marketing Technology News: TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack. By partnering with Resonate, the leader in AI-powered data, campaigns can understand and act based on the latest data, at scale, to galvanize the voters needed to win.”. There are 10 U.S.

Healthcare 82

Healthcare Machine Learning Education Finance 82