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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

A key focus of this partnership was boosting the effectiveness of Vox Media’s affiliate commerce product, The Strategist Gift Scout. Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources.

Ad Ops 115
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Newsletter Publisher 6AM City Buys AI Startup Good Daily to Expand to 400+ Markets

Adweek

It plans to monetize its seed markets in three ways: a self-serve ad platform that allows small brands to advertise limited campaigns; a proprietary affiliate program, called The Buy, which promotes products; and national buys, which are sold on a CPM rate and thus grow more lucrative as total impressions grow.

Marketing 307
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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

The ask is more significant than just impressions. Direct-sold deals, programmatic, retail media partnerships, branded content, affiliate partnerships, and commerce must work together. For brands, it’s about more than delivering reach; they want to solve their business challenges.

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AI Summaries Are Killing Discover Clicks. What Publishers Must Do NOW

Monetize More

Header Bidding: Ensure you have a best-in-class header bidding setup to maximize competition for every impression. Action: Explore and implement a multi-faceted revenue model: Affiliate Revenue : Look at how Wirecutter (an NYT company) or BuzzFeed’s shopping vertical integrate product recommendations seamlessly.

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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

Barb Adds Disney+ to Advanced Campaign Hub Barb, the UKs TV measurement body, has added Disney+ to its Advanced Campaign Hub, the pre-campaign planning tool that combines Barb panel data with census-level impressions supplied by participating streaming services.

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E-E-A-T Strategies That Guarantee Google’s Trust in 2025

Single Grain

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. Disclose relationships : Be transparent about affiliate links, sponsorships, and business connections. What does this mean for businesses?

SEO 52
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WXIA Names Dan Kennedy AM Weekend Anchor

Adweek

Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves," said Denisha Thomas, 11Alive news.