Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It encompasses any digital marketing tactic that can be tied to a measurable action – influencer, video, affiliate, search, and content marketing are all fair game in the performance marketing ecosystem.

Affiliates 98

Affiliates Marketing CPA ROI 98

YieldBird

MAY 31, 2023

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. What did that teach us?

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. This is the reason why push notifications are so popular with consumers, which in turn makes them a hit with affiliates. What is push traffic? Push traffic comes from Push Notification ads.

Ad network 52

Ad network Affiliates CPC CPA 52

Lemonads

JULY 12, 2020

So, let’s discover through our article the depth meaning of CPL and how it really works monetizing your CPL offers with: Discovering CPL (Cost per Lead); CPL Vs CPA and how to monetize your CPL offers; Examples of CPL offers; Guidelines to maximize your offer engagement. is where CPA comes in!

CPL 52

CPL CPA Non-Profit Affiliates 52

Smart-Hub

JANUARY 2, 2024

We will also focus on sponsored and affiliate promotions. CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. CPC is usually more expensive than paying for thousands of impressions.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

Ad network 52

Ad network CPC CPA Affiliates 52

Lemonads

JULY 1, 2020

Before launching a campaign, affiliates have to find the tools and platforms that will give them access to quality traffic while allowing them to monitor the performance of their ads. Pricing Models As with other networks, Propeller has two main pricing models, which are cost-per-click (CPC) and cost-per-mille or 1000 impressions (CPM).

Affiliates 52

Affiliates Ad network CPC CPA 52

YieldBird

MAY 31, 2023

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Lemonads

OCTOBER 15, 2020

We first opted for a target CPA budget, with the same idea of having the less spent possible until getting results. The target CPA was determined by the maximal payout we could possibly have with advertisers. The daily budget was originally set to 10 times the target CPA. It was way too much for a CPA of 4.75

Affiliates 52

Affiliates CPA CPC Media 52

Lemonads

FEBRUARY 14, 2021

Be careful not to confuse an ad network and an affiliate network: Affiliate Programs vs. Affiliate Networks: What is the Difference? Performance Ad Networks Sometimes referred to as affiliate networks , these platforms use performance-dependent pricing to ensure that advertisers get the most bang for their buck.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Lemonads

APRIL 29, 2020

Affiliates have a number of important decisions to make before starting to run their campaigns. This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users.

Affiliates 52

Affiliates CPA CPM CPC 52

Lemonads

NOVEMBER 12, 2020

If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Digiday

JUNE 29, 2022

Over the past few months, some publishers with commerce businesses have begun testing new pricing models with the hopes of increasing e-commerce revenue beyond the incremental commissions earned from affiliate links featured on their sites. Not all publishers are sold on these new pricing models, however. Kayleigh Barber.

Media 57

Media Affiliates CPC CPA 57

Lemonads

JUNE 16, 2021

Megapush review - What are the most important elements affiliates have to focus on to build successful campaigns? Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

MNTN

JANUARY 13, 2023

Pay-per-impression (PPM). Cost per Acquisition (CPA). Cost per acquisition (CPA) refers to how much it costs your company to acquire a new customer. For example, if you spent $100 on an advertising campaign, and the campaign gained you one new customer, then the CPA for that advertising campaign would be $100.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digital Remedy

JANUARY 27, 2023

Traditional marketing metrics such as CPA, CTR, and VCR, while important, can leave room for additional questions requiring custom analytics to answer. Marketers are running search and social and maybe affiliate marketing, and those are doing a great job driving conversions. So we can run this analysis free of charge.

CPA 52

CPA Control Group Conversion Rate Conversion 52

Lemonads

MAY 4, 2020

That being said, many affiliates still struggle when it comes to fine-tuning their mobile campaigns. But, the most impressive thing may be the fact that mobile devices have penetrated every single market on the planet. Sure, all affiliate campaigns are designed to generate a profit.

Mobile Ads 52

Mobile Ads Affiliates CPA Conversion 52

Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Lemonads

SEPTEMBER 23, 2020

Affiliate Networks: Choose only those ads which are from your favourite Affiliate network. Affiliate ID / Offer ID: There are networks which do not show ad information directly. Well, BigSpy also works with affiliates and offers IDs. So let’s check BigSpy Free and paid plans : Choose the best plan that fits your needs!

Affiliates 52

Affiliates Non-Profit Impressions Media 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Voluum is an innovative Ad tracker for Affiliate Media Buyer. Unlike most trackers of its generation, the team at Voluum has done a great job at keeping up with the ever-changing affiliate landscape.

Media 52

Media Affiliates A/B Testing Conversion 52

SODP

MAY 22, 2023

If the ad meets the publisher’s approval, it’s displayed to the website’s audience and advertisers pay based on the agreed compensation model — the most common of which are cost per click (CPC), cost per mille (CPM) and cost per action (CPA).

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Lemonads

JUNE 15, 2020

In this case study, we will give you our 10-point performance checklist and explain how to launch a profitable Media Buy campaign with only $250 budget, an Affiliate marketing offer, Adcash as traffic source and Voluum as optimization software. Bidding methods : CPM, CPC, CPA Target are tested. Why a case study with a $250 budget?

Non-Profit 52

Non-Profit Media Affiliates ROI 52

Lemonads

JUNE 22, 2021

In fact, advertisers , affiliates , and brands use RevContent as a traffic-driving tool , sending users to landing pages, offers, articles, and content. You should really know how to leverage the campaign setup and optimization options to hit your target CPA for a profitable campaign to boost faster! Let’s see some RevContent pros !

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

AdvertiseMint

OCTOBER 13, 2023

These are key metrics and KPIs to monitor: Impressions – How many times your ad is seen. CTR – Click-through-rate – Clicks divided by Impressions. CPA – Cost per acquisition or action. Affiliate marketing : Recruit influencers and affiliates to promote pre-orders to their email lists for commission.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Clearcode

MARCH 21, 2023

An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. Building a custom ad network will benefit companies that have access to both supply and demand.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Lemonads

DECEMBER 6, 2020

It is important to underline that, in performance campaigns, cost-per-thousand (CPM) or cost-per-click (CPC) is not important for ROI purposes, since in most cases, advertisers pay per installation, rather than per impressions or clicks. In the case of a CPM campaign, advertisers get charged just for ads being shown.

Ad network 52

Ad network CPM CPC Banner 52