Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings
RevX
NOVEMBER 7, 2022
Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. What is an Affiliate Network or a No-SDK Ad Network?
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