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The Prevention of Ad Fraud

YieldBird

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It encompasses any digital marketing tactic that can be tied to a measurable action – influencer, video, affiliate, search, and content marketing are all fair game in the performance marketing ecosystem.

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. The rapid growth of affiliate marketing shows no signs of slowing down, which has inspired many people to take up the mantle and try to succeed in this competitive playing field.

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RichPush Review: Why choose RichPush push ad network?

Lemonads

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

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The Prevention of Ad Fraud

YieldBird

Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. Some examples of how fraud is carried out: There are many ad scam tactics – here are just a couple of examples: Bots are quietly installed on consumers’ PCs and provoke impressions the user does not see. What is ad fraud?

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. What did that teach us?

Cookies 84
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Media Briefing: The pros and cons of three commerce pricing models

Digiday

Over the past few months, some publishers with commerce businesses have begun testing new pricing models with the hopes of increasing e-commerce revenue beyond the incremental commissions earned from affiliate links featured on their sites. Not all publishers are sold on these new pricing models, however. Kayleigh Barber.

Media 67