Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us?

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Cookies CPL Ad Tech Affiliates 78

Lemonads

SEPTEMBER 26, 2021

If you are reading this article, you are interested in affiliate marketing and know exactly how so many advertisers are interested in creating their affiliate program. Just keep reading and by the end of it, you will know everything you need to know about how affiliate programs work. What is an Affiliate Program?

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Lemonads

JULY 5, 2020

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

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Lemonads

MAY 27, 2021

How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. For this article, we will focus specifically on monetizing a blog through affiliate marketing.

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Lemonads

JULY 14, 2020

Which affiliate offers make money on Facebook Ads? We’ve got it all covered with tips on how to use Facebook Ads affiliate programs smartly! It’s a must you start thinking of Facebook Ads as part of your next affiliate promotion! Check out the best affiliate programs for Facebook ads. How do I create an affiliate Ad?

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Lemonads

MAY 15, 2020

We had the pleasure to have her share with lemonads her vision on the future of affiliate marketing. 1) How long have you been in the affiliate marketing industry? I’ve been a full-time online marketer since 2006. So Amy, according to you, what’s working in affiliate marketing this year?

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Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

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Affiliates Marketing CPA ROI 99

Lemonads

MAY 12, 2021

Two things that get frequently confused are referral programs and affiliate programs. What is an Affiliate Program An affiliate program is designed by the business to work with actual marketers or “publishers”. Contrary to the referral program, the affiliate doesn't have to be a customer to bring new clients.

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Lemonads

MARCH 8, 2021

Even after accounting for the economic backlash of the global COVID-19 health crisis, the digital marketing industry generated more than 320 billion US dollars in 2020. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.

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Lemonads

SEPTEMBER 2, 2020

Even if you have experience in affiliate marketing or you just started, you know already that in marketing everything needs to be measured… if not, you are losing money. Well, the easiest way to do this is to use a tracking tool or software that tracks all your marketing campaigns and has a built-in reporting feature.

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Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Proactive approach.

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Cookies Retail Communications Conversion 125

Lemonads

JANUARY 24, 2022

As affiliate marketing becomes mainstream, and affiliate programs multiply, it is difficult to know where to start. Affiliate marketing is a wonderful way of developing a parallel stream of income from wherever you are, with a laptop and wifi. What is Affiliate Marketing? What Are Affiliate Programs?

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Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market?

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Lemonads

MARCH 18, 2020

When we talk about affiliate marketing, we often focus on the role of the affiliates who is central to the affiliation process. Then, it’s up to the publishers to develop traffic that best meets the needs of the advertiser, and thus increases maximum conversions. But how does it work when you are an advertiser?

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CPA Affiliates Advertising CPL 52

Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t.

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Affiliates Marketing SEO Audience 98

Basis

JUNE 29, 2022

Marketers are actually wondering how to target like they have in years past when they are operating without many of the tools and capabilities they had during previous campaigns. Read on to learn about the challenges to targeted political marketing in 2022, as well as some new targeting solutions marketers can use to cut through the chaos.

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Geo targeting Advertising Cookies Audience 76

Lemonads

SEPTEMBER 29, 2020

Have all ad data in one place One of the main advantages of RedTrack is that it’s able to consolidate data from all your advertising and marketing channels, whether they are organic or paid. RedTrack allows you to track up to 10 post-conversion user’s actions. RedTrack allows you to track up to 10 post-conversion user’s actions.

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Affiliates A/B Testing Conversion Cookies 52

NewProgrammatic

JANUARY 26, 2022

This year, thanks to loosening restrictions, many key organizers are gearing up to bring back the digital marketing events as we know them from before. This event is not limited to digital marketing. RampUp is a conference where marketing technology enthusiasts meet to discuss the future of the industry. Affiliate World Global.

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Affiliates Advertising eCommerce Retail 52

Lemonads

JANUARY 21, 2021

It walks people from their first engagement with your brand through many steps that are intended to result in one or, hopefully, more conversions and sales. Think of it as the plan that will simplify your online marketing, selling and delivering the products and services smoothly and helping you achieve the goals you’re setting step by step.

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Affiliates A/B Testing Conversion Conversion Rate 52

Lemonads

APRIL 29, 2020

Affiliates have a number of important decisions to make before starting to run their campaigns. In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. The company has put a lot of emphasis on making affiliate marketing easy for everyone.

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Affiliates CPA CPM CPC 52

Digiday

JULY 18, 2022

Between Apple’s iOS 14 update and Google’s pending cookieless future, the digital marketing landscape is becoming even more fragmented. Marketers, who have spent the last two years panicking about the changes, are having a harder time measuring the overall effectiveness of their marketing campaigns. What is MER?

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Brand Awareness Fashion Affiliates SEO 75

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — There’s this conflation between the affiliate business and direct business for media.”. “A I think the market is a little inflated. Cookie-pocalypse when? “I The Digiday Media Team. Downbeat businesses. This quarter sucks for everybody.”.

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Media Cookies Conversion Rate Affiliates 58

Lemonads

AUGUST 11, 2020

Put simply, ad fraud is a monumental obstacle that 69% of marketers view as a major threat to their marketing budget. However, many affiliates are not aware of these deceptive practices and how they work, when can explain why their campaigns keep underperforming despite having good metrics.

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Affiliates Advertising Non-Profit Conversion 52

Digiday

SEPTEMBER 13, 2022

Tim: Roku, on its second quarter earnings call, talked about how it saw a slowdown in advertising and it attributed to the scatter market. A big KPI that I’ve heard is looking for conversion metrics, but it’s not always [about] getting to the point of checkout. Some trends we covered this summer: Advertising takes a hit.

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Media Affiliates Cookies Retail 58

Lemonads

DECEMBER 8, 2021

One of the many best things about affiliate marketing is that it can be tracked, monitored, and is suitable for conversion attribution. But, this doesn’t mean that there aren’t customer acquisition risks in affiliate marketing.

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Affiliates Marketing Cookies Conversion 52

Digiday

OCTOBER 3, 2022

multiple sources, who requested anonymity given the politics involved in developing a cross-industry solution, hinted how conversations with marketers themselves (i.e. Snare told Digiday that while GDPR does “create an issue” for EUID’s rollout, she is confident it will be market-ready in 2023. Stumbling block.

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Ad Tech GDPR Demand Side Platform Conversion 76

Lemonads

JUNE 3, 2021

Affiliate Marketing Terms. As of 2021, the affiliate marketing industry is worth around 12 billion US dollars and projections suggest that this number will only grow over the next few years. After all, affiliate marketing can help connect advertisers to their audiences while allowing publishers to monetize their content.

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Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. The concept of the death of cookies is now a rebirth as it presents a slew of opportunities for publishers to strategize the best ways to use the data they’ve accumulated. . What are the needs or asks?

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Advertising Education Ad Tech Ad Ops 77

Lemonads

AUGUST 15, 2021

So what are these famous comparison websites and how can you build one for affiliate marketing? Well, the answer is they make money by selling ad space and or with affiliate marketing, of course! But to better understand the process, let us explain in very few words what affiliate marketing is.

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Affiliates Marketing Ad Space Conversion Rate 52

Lemonads

AUGUST 8, 2021

This article is specially made for business owners who want to start using affiliate marketing to grow their businesses. Keep reading and by the end of this article, you will know everything you need to create your affiliate marketing program. What is Affiliate Marketing and how does it work?

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Affiliates Cookies CPL Conversion 52

Digiday

JANUARY 26, 2023

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too.

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Cookies Affiliates Pop-Up Conversion Rate 64

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms.

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Viewability Healthcare A/B Testing Food 66

Lemonads

JULY 10, 2021

If you are hearing or reading the term “affiliate commission” lately, it’s because you are wandering around the affiliate marketing world. An affiliate commission as you might already guess is the compensation an advertiser pays to a publisher/affiliate to promote successfully their products. Or is it monthly?

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Affiliates CPL CPA Cookies 52

Lemonads

DECEMBER 3, 2020

As an affiliate marketer , knowing which platforms provide the best alternative in terms of traffic monetization is crucial for success. That said, promoting offers on Facebook and other leading platforms means facing tough competition, so working with alternative platforms can help affiliates get more exposure with less effort.

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Affiliates Marketing Conversion A/B Testing 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. “While we’ve driven a lot of page views, we’re not driving as many conversions as we forecasted. Time crunch.

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Media Advertising Cookies Impressions 59

Basis

NOVEMBER 7, 2023

With most campaigns either already underway or soon to begin, political marketers are eagerly diving into awareness, fundraising, and list building. Snapchat is another platform that accepts political advertising, which can be particularly useful for candidates and cause-based marketers looking to reach millennial and Gen Z voters.

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Advertising Education Audience Cookies 68

Lemonads

OCTOBER 30, 2020

Affiliate marketing has carved out a place in the digital advertising industry because it has helped thousands of renowned brands increase sales and fuel their growth. One of the keys to success for affiliates is the ability to use multiple channels to promote an advertiser’s products or services.

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