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B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

Adweek

B2B affiliate marketing is a relatively new phenomenon. Challenges--such as subscription models, high-price-point products, no discounting, extended sales cycles and multiple conversion events--have expedited the need to reconsider how affiliate can be effective for B2B.

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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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What is an Affiliate Link? - Affiliate Marketing Essentials

Lemonads

If you are new to affiliate marketing or are curious about it, you might have seen the term affiliate link almost in any piece of content that speaks about the affiliate business. In this short article, we will explain what affiliate marketing is and the importance of affiliate links in the affiliate cycle.

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Affiliate Marketing | A 2023 Guide for Publishers to Get Started

Automatad Inc.

Share Tweet Share Affiliate marketing is a performance-based marketing strategy that has gained immense popularity. Source: DemadSage Affiliate marketing supports revenue-sharing models that enable publishers, influencers, and website owners to earn money by promoting the products or services of merchants.

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A Complete Introduction to Affiliate Marketing for Brands

Lemonads

Having a marketing strategy allows entrepreneurs to achieve these goals, but there are dozens of different ways to promote products and services. Fortunately, affiliate marketing is a great alternative as this type of performance advertising delivers superb results for countless companies across the globe.

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What Is Affiliate Marketing: A Beginner’s Complete Guide (For Advertisers and Affiliates)

Lemonads

Marketers had to use rudimentary techniques like focus groups in order to collect data and figure out if their campaigns had any impact whatsoever. Today, online advertising techniques like affiliate marketing have changed the way businesses promote their products and services.

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5 Steps to Set Up an Affiliate Marketing Strategy (For Advertisers)

Lemonads

Some estimates suggest that the value of the affiliate marketing industry has already surpassed the $7 billion mark in early 2021 and the industry shows no signs of slowing down. Affiliate marketing isn’t popular because it’s easy or fun, but because it works. What Is Affiliate Marketing?