Lemonads

MAY 30, 2021

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. Why Do Affiliates Need to Monitor KPIs?

Affiliates 52

Affiliates CPA Advertising Marketing 52

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Kelly Donohue, digital marketing and design director, Viv. STATS FROM THE STORY. Kelly Donohue.

Brand Awareness 58

Brand Awareness Conversion Education Affiliates 58

Lemonads

JUNE 29, 2021

Let us guess: You are a Fintech Lending business and you’re interested in understanding how affiliate marketing can help you generate more revenue and accelerate your business growth, don’t you? To attract and retain customers, personal lenders need to deliver easy-to-use technology and adapt communication channels to market demands.

Affiliates 52

Affiliates Finance Brand Awareness Communications 52

Lemonads

JUNE 1, 2021

Your business offers weight loss products or services and you are wondering how affiliate marketing can help you generate more revenue? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? We think that affiliate marketing is the best ally for your business.

Affiliates 52

Affiliates Brand Awareness Audience Marketing 52

Lemonads

APRIL 15, 2021

Let us guess: You are in the meal-kit business and you’re interested in understanding how affiliate marketing can help you generate more revenue, don’t you? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you.

Affiliates 52

Affiliates Food Brand Awareness Audience 52

Martech Series

NOVEMBER 11, 2022

As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing can be an invaluable asset for growth because of its tie to the delivery of results, which enables us to continually optimize our spend.

CPL 88

CPL Marketing CPA Affiliates 88

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Digiday

NOVEMBER 14, 2022

For marketers, the advent of new CTV targeting capabilities is bringing new opportunities and more flexibility for optimizing ad spending to meet changing consumer habits as local market dynamics evolve. How brands are winning with new CTV targeting approaches.

Audience 56

Audience Brand Awareness Marketing Brand Lift 56

AdvertiseMint

SEPTEMBER 26, 2023

Marketing is tough today, and there’s so much noise out there. To break through, you need a marketing approach that makes the pieces work together. Enter integrated marketing communications (IMC)! It gets all your marketing channels and tools singing one tune. Want to make your marketing initiatives much more powerful?

Communications 52

Communications Marketing Pop-Up ROI 52

Digiday

SEPTEMBER 30, 2022

Joining a building brand marketing trend, Sunglasses brand Quay has retooled its marketing strategy to be more “full funnel” rather than relying on performance marketing tactics. We’re still in performance marketing, but we’re exploring and testing across all the platforms.”.

Advertising 66

Advertising Marketing Retail Affiliates 66

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Lemonads

OCTOBER 11, 2020

Instagram marketing strategy is no longer the stuff we make, but it’s all about the stories we tell! Your Instagram marketing strategy here, would be increasing excitement, without looking like you’re trying too hard. An Instagram marketing strategy you can’t ignore, is for sure knowing your posting times!

Marketing 52

Marketing Brand Awareness Audience Impressions 52

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

MarTech 89

MarTech A/B Testing Affiliates Finance 89

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns.

MarTech 98

MarTech Affiliates Retail Brand Awareness 98

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Unlike regular brand ads, direct response talks directly to buyers. This article will look at ten direct response marketing examples that work well. Older forms of marketing are hard to measure.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Martech Series

DECEMBER 7, 2022

Marketing Technology News: Replay Diversifies its Live TV Selection In Partnership With Amagi. In 2022, impact.com also took the lead on releasing industry research with WARC , an international marketing intelligence company, which takes a close look at the rapidly evolving brand-influencer dynamic. CEO David A.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Lemonads

APRIL 11, 2021

CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. Other models are expensive and increasingly inefficient, therefore, marketers are exploring and adopting new strategies that maximize their return on ad spend (ROAS). Purchase (CPS).

CPA 52

CPA CPL Advertising Affiliates 52

Digiday

JULY 18, 2022

Between Apple’s iOS 14 update and Google’s pending cookieless future, the digital marketing landscape is becoming even more fragmented. Marketers, who have spent the last two years panicking about the changes, are having a harder time measuring the overall effectiveness of their marketing campaigns. What is MER?

Brand Awareness 74

Brand Awareness Fashion Affiliates SEO 74

Lemonads

JUNE 16, 2020

In marketing, those leads are generally gathered in a contact list or an e-mailing list. Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. We have to differentiate between sales leads and marketing leads. What is the lead?

CPL 52

CPL Brand Awareness Affiliates Banner 52

AdvertiseMint

AUGUST 17, 2023

Return on ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar spent in an advertising campaign. Here are some additional benefits of using social media advertising: You can build brand awareness and reach a wider audience. This will help you to optimize your campaigns and improve your ROAS.

Click Through Rate 52

Click Through Rate Affiliates Conversion Rate CPC 52

Digiday

SEPTEMBER 8, 2022

To further amplify these efforts, we are exploring unique ways such as this influencer campaign to highlight the value and importance of not only purchasing and preparing healthy food, but gathering around the dinner table with loved ones,” said Melissa Crowe, ButcherBox’s vp of marketing.

Food 63

Food Affiliates Brand Awareness Entertainment 63

Banner Flow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. This will provide more opportunities for monetising user-generated content (UGC) and help businesses boost brand awareness through UGC.

Media 52

Media Affiliates Brand Awareness Entertainment 52

Lemonads

MAY 11, 2020

Many marketers agree that this statistic alone is enough to justify the use of Facebook ads for an affiliate campaign. However, there are also 90 million small companies that use this social media platform for marketing purposes - so crafting ads that capture your audience’s attention is challenging at best.

Affiliates 52

Affiliates Conversion Conversion Rate Audience 52

Lemonads

MARCH 15, 2021

While the term marketing was officially introduced just over 100 years ago, the practice of promoting products and services in order to get more customers has been around for centuries. And, when analyzed objectively, there’s no doubt that affiliate marketing is among the top approaches. What Is Affiliate Marketing?

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Lemonads

AUGUST 12, 2021

Facebook ads are one of the most effective marketing tactics. Awareness Exactly as it sounds, is bringing awareness to the company that is advertising. Is the stage where brands push content with the objective of getting potential customers to acknowledge the brand, products, or services. What are Facebook ads?

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Monetize More

AUGUST 30, 2022

All businesses are heaving investing in video pre-roll as they are the best for brand awareness & audience engagement. 7- Affiliate Offers/ Coupons. An affiliate offer is when someone owns a product or service, and you get your user to buy their product or service and earn a commission. 4- Notification Ads. .”

Banner 52

Banner Affiliates Pop-Up Audience 52

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Lemonads

JUNE 13, 2021

Let us guess: You work for an online dating company and you’re interested in understanding how affiliate marketing can help you generate more revenue? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? Affiliate is built around performance marketing models.

Affiliates 52

Affiliates Brand Awareness Marketing Audience 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

Media 57

Media Advertising Cookies Impressions 57

AdvertiseMint

SEPTEMBER 13, 2023

What is influencer marketing? Influencer marketing refers to when brands partner with influencers to promote their products or services. It’s a fairly new advertising strategy brands are using today. 42% of marketers believe influencer marketing delivers the best ROI, and 89.2%

Media 52

Media Fashion Audience Food 52

Lemonads

JUNE 7, 2020

In this article, we will explain what CPA Marketing is and the different aspects of CPA Marketing. CPA marketing is an affiliate marketing business model. We are going to explain to you what is CPA marketing, plus we are giving you some strategy tips at the end of this article, so keep reading!

CPA 52

CPA Affiliates Marketing Banner 52

Digiday

MARCH 29, 2023

“I can’t believe the level of scrutiny from the C-suite level for the amount of dollars that marketers are spending right now. The level of scrutiny within the brands is something we’ve been battling for the last six to nine months. If there’s a deal ID, it’s curated and it’s not an open market.

Media 63

Media SEO Agency Affiliates 63

Lemonads

DECEMBER 27, 2020

Take a look here below to get the idea of how dropshipping works: Drop-Shipping method All you need to learn is how to market and sell online the products without having previous business experience. If Drop Shipping is the best fit, It’s time to find your niche, make your brand logo, and start searching for your products!

Shipping 52

Shipping Retail Affiliates Brand Awareness 52

Lemonads

SEPTEMBER 10, 2020

MGID Network is a global pioneer native advertising platform, providing tailored solutions for advertisers, affiliate marketers, and webmasters in one integrated platform! Moreover, you’ll get helped with your affiliate banners for free! Sponsored Content: Monetize with the largest sponsored content marketplace in the industry.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 13, 2023

Let’s dive into the nitty gritty of Disney marketing to see what we, as marketers, can learn from their ad strategy. Work With Us Disney Marketing: The Power of Ads Disney Plus surprised many when it introduced advertisements into the platform. Let’s explore the key elements that makeup Disney’s marketing strategy.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52