Martech

OCTOBER 10, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. To do this, I need to create an event every time a user clicks on a link to the affiliate target.

Affiliates 74

Affiliates Conversion eCommerce Audience 74

Adweek

JUNE 16, 2025

All facets of its operations, including news, editorial, live productions, streaming, technology, advertising, corporate, and business support functions, as well as its O&O affiliate station WABC, are now under one roof at the Robert A Iger Building, named after the current Disney CEO.

Real Estate 291

Real Estate Affiliates Media Advertising 291

Martech

SEPTEMBER 26, 2024

Mullenweg had been complaining loudly about trademark violations, alleging that WP Engine was illegitimately monetizing them while misleading consumers to believe that there is a formal affiliation between WP Engine and WordPress. WP Engine served a cease and desist letter on WordPress saying it complies with trademark law.

Affiliates 98

Affiliates MarTech Agency Marketing 98

AdExchanger

NOVEMBER 27, 2024

At long last, Meta appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns, according to three UK-based agencies, one affiliate network and two financial brand advertisers, all of whom spoke with AdExchanger on condition of anonymity.

Affiliates 106

Affiliates Advertising Agency Marketing 106

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

MarTech 115

MarTech Conversion Affiliates SEO 115

Ad Monsters

NOVEMBER 14, 2024

” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JULY 10, 2024

Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.” MarTech defines a CDP as follows.

Data Management Platform 74

Data Management Platform Affiliates MarTech Audience 74

Adweek

JUNE 20, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Inside the $24 Billion Growth Story of EY With CMO John Rudaizky Plus, why B2B marketing needs a human revolution. Unlock the full potential of influencer marketing.

Affiliates 136

Affiliates Display Advertising Conversion Marketing 136

Adweek

JUNE 10, 2025

By bringing together the trusted weather expertise of WBZ and the deep sports coverage of NESN, we’re creating a more dynamic viewing experience across platforms and giving fans even more ways to stay connected to the teams and stories they love.”

Affiliates 219

Affiliates Media Audience Agency 219

Martech

APRIL 28, 2025

Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. Because slapping a digital marketing strategy on an outdated operational foundation is like gluing an iPad to an old car and expecting it to function like a new hybrid.

Manufacturing 114

Manufacturing Retail Audience Affiliates 114

Martech

DECEMBER 5, 2024

The client, a SaaS company, enlisted my consultancy to review their email marketing program. We suspected the company’s affiliate partners were signing people up for trial services without their knowledge. That was the case for a client who faced blocking until we expanded our review beyond email decision-making.

Affiliates 123

Affiliates MarTech Marketing 123

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Adweek

JUNE 16, 2025

The former chief meteorologist will start work at Des Moines NBC affiliate WHO at the beginning of July as a contributor. He first worked in local TV doing morning weather cut-ins at WOI. After taking broadcast meteorology jobs in Florida, Kansas, and The Weather Channel in Atlanta, he came back to central Iowa. So this is perfect.”

Affiliates 187

Affiliates Media Agency Advertising 187

Martech

AUGUST 23, 2024

Spend a few minutes perusing the application form to use Content Library, though, and it becomes clear that it’s really available only to academic researchers that can identify the academic institution with which they’re affiliated. But wait, there’s the Digital Markets Act (DMA) too. Impact on marketers?

Cookies 116

Cookies GDPR Affiliates MarTech 116

Martech

JULY 14, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Affiliate marketing AI agents can generate revenue through affiliate marketing by directing consumers to partner retailers.

Affiliates 66

Affiliates Shipping Conversion MarTech 66

Ad Monsters

MAY 21, 2025

Yet local news organizations continue to prioritize those in their local communities, regardless of party affiliation. Advertising alongside trusted, vetted and respected local journalism allows brands to share in this trust halo, building authenticity and positive sentiment among readers who value transparency and accountability.

Real Estate 103

Real Estate Audience Affiliates Education 103

Digiday

APRIL 10, 2025

These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links. This also creates a ripple effect for brands, as they deal with unpredictable reach and ROI regarding their creator marketing efforts. Continue reading this article on digiday.com.

Affiliates 78

Affiliates ROI Media Marketing 78

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates David Hughes Named GM of WFSB in Hartford David Hughes WFSB By Kevin Eck --> David Hughes as the next general manager of Gray owned CBS affiliate WFSB in Hartford, Connecticut. He joins WFSB on July 9, 2025.

Affiliates 185

Affiliates Entertainment Media Agency 185

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

A/B Testing 113

A/B Testing Machine Learning ROI GDPR 113

Ad Monsters

FEBRUARY 20, 2025

market is expected to hit $1.3 GA4 wasnt it, shared Ryan Pabelona, Senior Director of Paid Media & Marketing Analytics at Revolve. Direct-sold deals, programmatic, retail media partnerships, branded content, affiliate partnerships, and commerce must work together. Ecommerce ad spending is projected to grow 12.5%

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, traditional agencies are buying influencer platforms to ensure they get a piece of the influencer pie. Processing.

Affiliates 67

Affiliates MarTech Media Agency 67

VideoWeek

APRIL 23, 2025

So I think we need more of a non-marketer hat on when we’re thinking about CTV and video advertising, thinking about generally, as a customer, what am I going to be most receptive to? We recently in-housed our performance media, so that includes PPC, affiliates and some of our paid social and display. Get to know us.

Audience 52

Audience Retail Media Agency 52

Single Grain

JULY 6, 2025

This scenario plays out millions of times daily, yet 80% of marketers report that relying on first-touch or last-click attribution leads to significant budget misallocation in multi-device campaigns. But the reality is far more complex than most marketing teams realize. Here’s what actually works in 2025.

Cookies 52

Cookies Conversion Machine Learning Affiliates 52

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. We neither endorse nor have any affiliation with them. Disruptors.

MarTech 127

MarTech Machine Learning Conversion Conversion Rate 127

Martech

MARCH 17, 2025

Compared to non-AI traffic sources (including paid search, affiliates and partners, email, organic search, social media), generative AI traffic shows: More engagement: Adobe found 8% higher engagement as individuals linger on the site for longer.

Retail 93

Retail Affiliates Food Conversion 93

Adweek

JUNE 17, 2025

.” Hatmaker had worked at the Seattle Fox owned station since January 2022. He worked at KHQ in Spokane, Coeur d’Alene, Idaho before that.

Media 172

Media Agency Advertising Marketing 172

Single Grain

FEBRUARY 21, 2025

We’ve worked hard to make Single Grain one of the most prominent marketing, advertising, and SEO firms out there. Instead of relying on advertising and subscriptions, CEO Eric Siu used SEO and his popular podcasts, Marketing School and Leveling Up, to attract leads. million (admin, marketing, software, legal, etc.)

Agency 52

Agency Non-Profit Finance SEO 52

VideoWeek

JUNE 24, 2025

Speaking at a meeting with over 100 of the company’s executives in Berlin, Döpfner laid out some of the media group’s strategy for growing both its journalism and media marketing arms. It should have something to do with our main competencies: content, subscription, advertising, mass markets, technology.”

Affiliates 52

Affiliates Media Marketing Audience 52

Monetize More

JULY 16, 2025

The data paints a grim picture: The Zero-Click Surge: According to market intelligence from Similarweb, the number of zero-click news searches (where a user gets their answer without visiting a website) soared from 56% to nearly 69% in the year following the launch of AI Overviews.

Header Bidding 52

Header Bidding Cookies Audience Affiliates 52

AdExchanger

DECEMBER 1, 2024

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October.

Audience 104

Audience Advertising GDPR Cookies 104

Ad Monsters

MAY 23, 2025

From TikTok affiliates to YouTubes overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. The signal should shape every decision, from how marketers build media plans to where they place their bets. For Terrana, attention isnt just a performance metric.

Affiliates 52

Affiliates Media Conversion Audience 52

AdExchanger

OCTOBER 30, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whose Funeral? Google Search upended online traffic earlier this year with a core update as a follow-up to its “helpful content update” last September.

Affiliates 106

Affiliates Marketing 106

Digiday

FEBRUARY 3, 2025

Having added affiliate links to its Open Door YouTube series showcasing celebrities decked-out abodes in 2021, the Hearst-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Affiliates 73

Affiliates Media Marketing 73

VideoWeek

FEBRUARY 19, 2025

In this edition of the Sell-Side View, Faisal Karmali, Vice President, Digital Business Operations at CNN International Commercial, discusses the power of the CNN brand in the crowded FAST market, the value that original equipment manufacturers (OEM) bring to the business, and the changing role of distribution in the world of CTV.

Machine Learning 52

Machine Learning Manufacturing Affiliates Audience 52

Adweek

JUNE 23, 2025

The launch follows the successful implementation in New York, Los Angeles, Chicago, Philadelphia, the Bay Area, Denver and Miami.

Media 136

Media Agency Advertising Marketing 136

AdExchanger

JANUARY 1, 2025

Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. Thats according to a YouTube tech investigator who goes by MegaLag.

Agency 104

Agency Affiliates Marketing Advertising 104

Adweek

JULY 10, 2025

By Amazon Ads The Performance Powerhouse You’re Sleeping On By Ginny Marvin, Ads Product Liaison, Google Ads What If We Visualized—and Marketed—a Better Future? The group believes the military is using radars to alter the weather. Editorial moment: “Sigh. Let me take a deep breath and carry on.”

Affiliates 237

Affiliates Media Agency Marketing 237