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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Adweek

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. But unlike traditional affiliate models, where retailers like.

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B2B’s Move Toward Digital Is Here, and Affiliate Fits Right In

Adweek

B2B affiliate marketing is a relatively new phenomenon. Challenges--such as subscription models, high-price-point products, no discounting, extended sales cycles and multiple conversion events--have expedited the need to reconsider how affiliate can be effective for B2B.

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Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments

Adweek

The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce (..)

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Affiliate Marketing Needs a ‘Big Tent’ to Keep Growing

Adweek

For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement.

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Affiliate Marketing Tools: How They Help

Martech Series

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different.

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Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

Adweek

After rising to historic peaks during the depths of the pandemic, some publishers' affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.

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5 Best High Ticket Affiliate Marketing Platforms in 2023

AdPushup

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.