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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. Unlock the full potential of influencer marketing.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creator Economy Flagship Will Shutter Its Marketplace, Citing Creator Disinterest The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate Creator technology firm Flagship is shutting down.
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It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. To do this, I need to create an event every time a user clicks on a link to the affiliate target.
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” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.
Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.” MarTech defines a CDP as follows.
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The former chief meteorologist will start work at Des Moines NBC affiliate WHO at the beginning of July as a contributor. He first worked in local TV doing morning weather cut-ins at WOI. After taking broadcast meteorology jobs in Florida, Kansas, and The Weather Channel in Atlanta, he came back to central Iowa. So this is perfect.”
Spend a few minutes perusing the application form to use Content Library, though, and it becomes clear that it’s really available only to academic researchers that can identify the academic institution with which they’re affiliated. But wait, there’s the Digital Markets Act (DMA) too. Impact on marketers?
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Affiliatemarketing AI agents can generate revenue through affiliatemarketing by directing consumers to partner retailers.
Yet local news organizations continue to prioritize those in their local communities, regardless of party affiliation. Advertising alongside trusted, vetted and respected local journalism allows brands to share in this trust halo, building authenticity and positive sentiment among readers who value transparency and accountability.
These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links. This also creates a ripple effect for brands, as they deal with unpredictable reach and ROI regarding their creator marketing efforts. Continue reading this article on digiday.com.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators CBS Affiliates David Hughes Named GM of WFSB in Hartford David Hughes WFSB By Kevin Eck --> David Hughes as the next general manager of Gray owned CBS affiliate WFSB in Hartford, Connecticut. He joins WFSB on July 9, 2025.
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So I think we need more of a non-marketer hat on when we’re thinking about CTV and video advertising, thinking about generally, as a customer, what am I going to be most receptive to? We recently in-housed our performance media, so that includes PPC, affiliates and some of our paid social and display. Get to know us.
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We’ve worked hard to make Single Grain one of the most prominent marketing, advertising, and SEO firms out there. Instead of relying on advertising and subscriptions, CEO Eric Siu used SEO and his popular podcasts, Marketing School and Leveling Up, to attract leads. million (admin, marketing, software, legal, etc.)
Speaking at a meeting with over 100 of the company’s executives in Berlin, Döpfner laid out some of the media group’s strategy for growing both its journalism and media marketing arms. It should have something to do with our main competencies: content, subscription, advertising, mass markets, technology.”
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From TikTok affiliates to YouTubes overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. The signal should shape every decision, from how marketers build media plans to where they place their bets. For Terrana, attention isnt just a performance metric.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whose Funeral? Google Search upended online traffic earlier this year with a core update as a follow-up to its “helpful content update” last September.
Having added affiliate links to its Open Door YouTube series showcasing celebrities decked-out abodes in 2021, the Hearst-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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