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Unilever’s Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions Discover the CPG giant’s growth marketing strategy that builds brands through analytical rigor. Unlock the full potential of influencer marketing.

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Flagship Will Shutter Its Marketplace, Citing Creator Disinterest

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Creator Economy Flagship Will Shutter Its Marketplace, Citing Creator Disinterest The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate Creator technology firm Flagship is shutting down.

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MarTech Series’s Marketing Technology Highlights of The Week Featuring NiCE, Movable Ink, Adobe and more in martech!

Martech Series

Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight: _ Marketing and Marketing Tech Quote-of-the-Week! Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality.

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Tegna Names Three Regional VPs to Oversee Local Stations

Adweek

Fowler currently leads content strategy at WXIA, Tegna’s NBC affiliate in Atlanta. She also led the newsroom at the station group’s NBC affiliate in St. Wolfe currently serves as news director at KING, Tegna’s NBC affiliate in Seattle since 2021.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. The retail market is more competitive than ever, so its essential to consider that the more touchpoints you have with consumers, the better. Post-sale, affiliates can: Encourage customer reviews.

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TikTok quietly tests product links in posts as it looks to boost its reputation for shopping

Digiday

TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. It was also spotted by expert marketing consultants, who wrote about the update on LinkedIn. Continue reading this article on digiday.com.

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Amazon Is Doubling Commissions for Influencers During Prime Day

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Amazon Is Doubling Commissions for Influencers During Prime Day Jewelry, beauty, and power tools have the biggest increases in rates Increased commission incentivizes influencers to post affiliate links for Prime Day.