Lemonads

SEPTEMBER 5, 2021

LeadGen Strategy: Should You Develop an Affiliate Marketing Lead Generation Program? Developing and deploying a comprehensive lead generation marketing strategy internally can put a lot of pressure on your team. Affiliate marketing is a promotional approach where advertisers work with affiliates to promote products and services.

Affiliates 52

Affiliates Marketing Click Through Rate Conversion 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Lemonads

MAY 8, 2020

If you’re running an affiliate program, you probably already know what browser cookies are. Since the American giant announced that it would deprecate third-party cookies within Chrome in a two year wingspan, we are all aware that tomorrow’s affiliate world won’t be the same - and this was even before the Coronavirus pandemic struck us all.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Lemonads

AUGUST 2, 2020

Digital marketing is extremely versatile because it allows you to generate revenue in a huge variety of ways. You may choose to become a traditional affiliate marketer and run your website, or you can take a more dynamic approach and become a media buyer that purchases placements on different websites. What is Media Buying?

Affiliates 52

Affiliates Media Ad network CPA 52

Lemonads

MARCH 31, 2021

Affiliates that own and manage popular publishing platforms have full control over their campaigns. It’s normal for these affiliates to conduct extensive research before launching a campaign. Even if you filter out networks that serve media buyers and other types of affiliates , there are dozens of different options to choose from.

Affiliates 52

Affiliates CPC Ad network ROI 52

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

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Ad network CPC CPA Affiliates 52

Lemonads

MAY 22, 2020

CPA Network vs Direct Advertiser - Which one is better? Having an effective marketing strategy is crucial to the overall success of your business. To that extent, the method growing in popularity for lead generation is affiliate marketing. How are you going to sign up affiliates? How does an affiliate network work?

Affiliates 52

Affiliates CPA Advertising Machine Learning 52

Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

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Ad network Pop-Up Affiliates Audience 52

Lemonads

MARCH 8, 2021

Even after accounting for the economic backlash of the global COVID-19 health crisis, the digital marketing industry generated more than 320 billion US dollars in 2020. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Lemonads

SEPTEMBER 2, 2021

The most popular social media platforms in the world allow affiliates to develop superb campaigns and connect with audiences across the globe. But, these networks also have to adjust to consumer trends in order to stay relevant and retain the ability to forge these deep bonds. Why Has Pinterest Banned All Weight-Loss Ads?

Affiliates 52

Affiliates Rich Media Media Ad network 52

Lemonads

JUNE 22, 2021

By driving quality audiences at all stages of the marketing funnel with advanced targeting options , enabling marketers to grow not only their audiences but also by developing loyal customers increasing their sales thanks to: For you only Premium publishers ! RevContent for Advertisers Pretty cool but, how can they do that?

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Lemonads

SEPTEMBER 9, 2020

Affiliate marketing and online advertising as a whole help generate billions of dollars in revenue, but the digital ecosystem is fragile. From technology providers to ads networks, advertisers, and publishers, there are dozens of stakeholders that are essential to maintaining balance.

Affiliates 52

Affiliates Machine Learning GDPR Conversion 52

Lemonads

JUNE 16, 2021

Megapush review - What are the most important elements affiliates have to focus on to build successful campaigns? Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. 10 ways to prevent ad fraud 1. That doesn’t mean you should blindly stick to a US market as the best of the bunch.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Lemonads

SEPTEMBER 21, 2021

Whether you’re new to the affiliate world or already established yourself as a part of the ecosystem, your main goal is always to stay ahead of the competition. This is true not only for affiliates but also for publishers and advertisers. Adbeat vs. AdPlexity: Which Marketing Intelligence Solution Is Better for You?

Affiliates 52

Affiliates Marketing A/B Testing Ad network 52

Lemonads

MARCH 26, 2021

Media buyers are an essential part of the affiliate ecosystem, but understanding the role that these individuals and agencies play is not always straightforward. Although they don’t own or manage any platforms, these marketers can help advertisers connect with their audiences and transform users into paying customers.

Affiliates 52

Affiliates Media Ad network Conversion 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. 10 ways to prevent ad fraud 1. That doesn’t mean you should blindly stick to a US market as the best of the bunch.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Lemonads

OCTOBER 26, 2020

Becoming a successful marketer requires discipline, creativity, and a strategic approach. In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results.

Marketing 52

Marketing Affiliates Audience Conversion 52

Lemonads

JULY 1, 2020

Before launching a campaign, affiliates have to find the tools and platforms that will give them access to quality traffic while allowing them to monitor the performance of their ads. We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks.

Affiliates 52

Affiliates Ad network CPC CPA 52

Lemonads

APRIL 11, 2021

CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. Other models are expensive and increasingly inefficient, therefore, marketers are exploring and adopting new strategies that maximize their return on ad spend (ROAS).

CPA 52

CPA CPL Advertising Affiliates 52

Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

Cookies 95

Cookies CPL Ad Tech Affiliates 95

Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Lemonads

AUGUST 25, 2021

There’s no denying the fact that affiliate marketing campaigns now make up a huge portion of the entire marketing industry ad spend. With the above in mind, there are dozens of different marketing intelligence tools out there and not all of them deliver the same performance in terms of quality and accuracy.

Affiliates 52

Affiliates Ad network Rich Media Healthcare 52

Martech Series

SEPTEMBER 13, 2022

This model uses a performance-based approach as a metric for ad-campaign conversions. As a result, every marketing effort is tied to a dollar amount that determines the value of a lead. Unusual increase in affiliate or publisher attribution sales. How to protect your business ad fraud. Use ads.txt file.

CPA 64

CPA Affiliates Conversion Retargeting 64

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Lemonads

JULY 27, 2021

However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. Zeropark’s best features The Zeropark advertising network has a lot to offer.

Affiliates 52

Affiliates Pop-Up Ad network Impressions 52

Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Lemonads

NOVEMBER 17, 2020

Building and launching a successful campaign around your Affiliate Program takes a lot of hard work and creativity, but you also have to emphasize security in every step. If left unchecked, deceitful interactions and ad fraud as a whole may result in an annual loss of $100 billion by 2023 , severely crippling the digital advertising industry.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Digiday

SEPTEMBER 13, 2022

Even while Roblox gets ready to roll out updates to appease marketers’ growing appetites for the metaverse, consumer advocates warn the platform has left a bitter taste in the mouths of some users. According to TINA, branded experiences, in-game purchases and other content weren’t properly disclosed as marketing with Roblox.

Marketing 66

Marketing Affiliates Banner Ad network 66

Lemonads

JANUARY 18, 2021

At this point, it’s safe to assume that everyone in the affiliate world knows what native ads are and why they’re awesome. With that said, only a small percentage of affiliates that employ this powerful ad format has developed the ability to use it at its max potential.

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Affiliates Native Advertising Ad network Advertising 52

Monetize More

APRIL 5, 2023

It’s a great ad network, but it doesn’t mean you should close down your business because you can’t use it anymore. Since MonetizeMore works directly with publishers to optimize and increase their ad revenues, we understand how crucial it is for publishers to protect the ad network accounts.

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Ad network Machine Learning Native Advertising Affiliates 98

Lemonads

OCTOBER 4, 2020

Stop struggling and start earning the advantages of those marketers who are in the loop! PowerAdSpy Review Company PowerAdSpy’s tool is a great resource for any marketer who wants to look beyond the creative and ad copy for their social media ads !

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Affiliates Geo targeting eCommerce Non-Profit 52