Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. Yet local news organizations continue to prioritize those in their local communities, regardless of party affiliation.

Real Estate 103

Real Estate Audience Affiliates Education 103

Adweek

JUNE 5, 2025

Incentivize influencers effectively: Commission-based rewards through affiliate links and coupon codes keep creators engaged. Blend influencer & affiliate marketing seamlessly: Awin’s integrations create a streamlined, results-driven approach. Unlock the full potential of influencer marketing. .”

Affiliates 130

Affiliates Display Advertising Marketing Conversion 130

AdExchanger

MAY 2, 2023

On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media. The post Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech appeared first on AdExchanger.

Affiliates 108

Affiliates Advertising Audience Media 108

Playwire

APRIL 24, 2025

Key Points for Publishers ARPU (Average Revenue Per User) measures the average revenue generated by each unique user, revealing audience value beyond simple pageview metrics Typical monthly ARPU varies dramatically by verticalfrom $0.05-$0.20

Audience 52

Audience Affiliates Entertainment ROI 52

Adweek

JUNE 10, 2025

The Hearst CBS affiliate finished the May 2025 ratings book by topping the ratings in Adults 25-54 from 4:30 to 7 a.m. audience shares grew 25 percent. “We and at 5 and 6 p.m. “I I am grateful to everyone who relies on our news, and thankful to every one of our team members who set aside self, daily, in service to our mission.”

Affiliates 130

Affiliates Marketing Audience Media 130

Fuel Lines

SEPTEMBER 16, 2013

His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. A theme that I use for this is called Pagelines (affiliate link). On the Bright Ideas site, we are using a plugin called Pippity (affiliate link) for our pop up. Guest post by Trent Dyrsmid.

Pop-Up 276

Pop-Up Agency Conversion Rate Affiliates 276

Martech

APRIL 28, 2025

Understanding the audience you’re speaking to is crucial. Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that’s already formed strong brand affiliations. Expects the same seamless experiences they enjoy as consumers.

Manufacturing 118

Manufacturing Retail Audience Affiliates 118

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 116

Ad Ops Machine Learning Audience Ad Targeting 116

Fuel Lines

FEBRUARY 4, 2014

Agencies must have a better understanding of their target audience. There are plenty of online sources to help you identify the primary pain points and struggles of your target audience. What associations are they affiliated with? target audience Michael Gass profiles profiling prospects RAIN Group'

Audience 277

Audience Agency Affiliates Education 277

Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement.

MarTech 119

MarTech Conversion Affiliates SEO 119

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 128

Audience Marketing ROI Manufacturing 128

Digiday

MARCH 28, 2023

During a session at the Digiday Publishing Summit in Vail, Colorado on Monday, however, Leilani Han, executive director of commerce at Wirecutter, said affiliate revenue was up and consumers are reading commerce content on new platforms. That’s been a great way for us to expose different audiences to our brand.”

Affiliates 76

Affiliates Conversion Rate Audience Conversion 76

Martech

OCTOBER 10, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. To do this, I need to create an event every time a user clicks on a link to the affiliate target.

Affiliates 78

Affiliates Conversion eCommerce Audience 78

Ad Rants

JUNE 22, 2023

Gain access to the influencer's already audience of followers who are likely to convert into paying consumers thanks to the influencer's credibility and endorsement. Participate in top affiliate programs to pay businesses and influencers a cut of sales through their referral links.

Marketing 228

Marketing Shipping Affiliates Retail 228

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Ad Monsters

MAY 23, 2025

From TikTok affiliates to YouTubes overlooked power, he lays out how real-time buying, creative talent, and common-sense measurement can unlock real growth. And in this world, that means moving faster, getting closer to audiences, and rethinking what it means to perform. Googles Future Looks Biddable As for where things are headed?

Affiliates 52

Affiliates Media Conversion Audience 52

AdExchanger

DECEMBER 1, 2024

This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs).

Audience 115

Audience Advertising GDPR Cookies 115

AdvertiseMint

AUGUST 19, 2023

Do you want to discover affiliate marketing on TikTok? As a digital marketer, you can leverage the revenue-generating prowess of TikTok via affiliate marketing. This guide will cover the essential details on TikTok affiliate marketing, equipping you with the insights and strategies needed for success.

Affiliates 52

Affiliates Marketing Audience Shipping 52

Martech Series

JANUARY 10, 2023

Let’s take a closer look at PropellerAds’ plans for its new office, what it means for local clients, and how it will impact the affiliate marketing and media buying industry as a whole. Discovery Announce Audience Measurement Agreement. About the New PropellerAds Office in Bangalore.

Affiliates 106

Affiliates MarTech Marketing Advertising 106

Martech

JULY 10, 2024

Data Management Platforms (DMPs) collect and manage third-party data for audience targeting and online advertising. Other technologies can customer an experience based on group affiliation, but a CDP is key for personalizing based on first-party data. Are you more concerned with first-party or third-party data?

Data Management Platform 78

Data Management Platform Affiliates MarTech Audience 78

Automatad Inc.

JUNE 22, 2023

Share Tweet Share Affiliate marketing is a performance-based marketing strategy that has gained immense popularity. Source: DemadSage Affiliate marketing supports revenue-sharing models that enable publishers, influencers, and website owners to earn money by promoting the products or services of merchants.

Affiliates 52

Affiliates Marketing Fashion SEO 52

Martech Series

DECEMBER 6, 2022

Digiday and Taboola Survey Shows Publishers Grew Affiliate Marketing As a Significant Revenue Source, As Native Advertising and Affiliate Marketing Make Up the Majority of Revenue. Industry forecasts predict the affiliate marketing industry could reach $15.7

Affiliates 94

Affiliates Native Advertising MarTech Marketing 94

Martech Series

JANUARY 23, 2023

puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. a leading international advertising technology holding company, launches Nucleus, an affiliate automation platform for modern-day publishers. Nucleus by Affinity Global Inc.

Affiliates 106

Affiliates Ad network MarTech Audience 106

VideoWeek

SEPTEMBER 10, 2024

These include direct ad campaigns powered by Reach’s data, as well as partnerships, ecommerce, and affiliate revenues. Affiliate revenues saw a significant rise, up by 17 percent year-on-year. The company has already made a big push to bring more audience engagement onto its owned and operated properties.

Affiliates 52

Affiliates Entertainment Display Advertising eCommerce 52

Ad Monsters

FEBRUARY 20, 2025

Retailers like Revolve are already leveraging AI-powered tools to create scalable product imagery, while Coach is tapping AI for audience insights to refine creative direction. But AI’s real power emerges when brands and publishers work together to align creative production, audience insights, and media environments.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Digiday

NOVEMBER 14, 2022

Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. For top-of-the-funnel brand awareness campaigns, many advertisers are reaching a significant potential buying audience at scale with demographic or contextual targeting.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Playwire

JULY 23, 2024

Prioritize User Experience : It’s imperative to balance monetization with a positive user experience, avoiding intrusive ad layouts or irrelevant promotions that could alienate your audience.

Affiliates 94

Affiliates Audience Marketing 94

Fuel Lines

OCTOBER 28, 2013

I love doing the interviews, and, for me, it’s an incredibly easy way to create very high value content that my audience consistently tells me they love. The Pros of Podcasting I am a huge fan of podcasting. thanks to everyone who’s taken the time to tweet and write to me; it really helps!)

SEO 255

SEO Audience Marketing Agency 255

Digiday

JUNE 8, 2022

Micro-surveying at scale 3 questions with The Washington Post’s Kris Coratti on hosting larger events Cuts at Vice Media Group and Clubhouse, affiliate links’ decelerating revenue growth and more. Gannett isn’t the only publisher more actively surveying its audience. Micro-surveying at scale. What we’ve heard.

Audience 75

Audience Media Affiliates CPM 75

Seth Godin

OCTOBER 22, 2024

Who is my smallest viable audience? What are the status roles and affiliations at play? What about my audience’s circles? Where is the smallest viable audience? How do they think about status and affiliation? Does my work align with the actual motivations and interests of the audience? What matters?

Affiliates 111

Affiliates Shipping Audience Conversion 111

Martech Series

OCTOBER 31, 2022

Over the past few years, Admitad has been studying the Hungarian market and has noticed the growing demand for affiliate marketing tools. With a significant share of the affiliate marketing market in Ukraine, the company plans to bring to Hungary the best tools and practices of this industry.

CPA 98

CPA Affiliates Brand Awareness Marketing 98

Martech

MARCH 18, 2025

These platforms can also aid in audience segmentation and targeting. This data can build personas or lookalike audiences for new campaigns. They may also offer connectivity with social media, Google, Bing, analytics tools, affiliate marketers and digital agencies.

Machine Learning 91

Machine Learning GDPR Conversion Healthcare 91

Fuel Lines

JUNE 4, 2018

When designing or revising your website, keep this objective and your prospective client audience in mind. Highlight your agency’s associations such as with the 4A’s, MAGNET, TAAN or other agency affiliations. There has to be a balance of the creative design and the strategic purpose of your agency’s website.

Agency 248

Agency Affiliates Marketing Audience 248

Martech

SEPTEMBER 26, 2022

All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. Start your efforts with the audiences you expect first and then use user profiles to get ultra-specific concerning the key problems you solve.

Marketing 123

Marketing Affiliates Finance Education 123

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. The purpose of podcast ads is to offer a unique medium for brands to promote themselves to highly engaged and loyal audiences. Affiliate marketing: the podcaster decides to join the affiliate scheme and market the brand.

Advertising 110

Advertising Affiliates Audience Ad Space 110

Ad Monsters

OCTOBER 31, 2024

Ampersand leverages data clean rooms to connect its vast multiscreen inventory with granular audience insights, helping Multichannel Video Programming Distributors (MVPD) partners drive impactful targeting and measurement in advanced TV. This approach provides more precise audience insights while keeping consumers’ data protected.

Audience 105

Audience Affiliates Food Conversion 105

Digiday

MAY 20, 2024

Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network, Digiday has learned. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Affiliates 88

Affiliates Audience Agency Conversion 88