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Ad Agencies: An Inforgraphic On the History of Social Advertising

Fuel Lines

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients. My business was made through social media. It’s hard to believe that social media didn’t really exist just a decade ago.

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Fixating on ROAS leads to a narrow focus on short-term gains.

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94% of advertisers concerned tariffs will lead to cut in ad spending: IAB

Martech

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

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Innovations in Search and Social Advertising: December 2023/January 2024

Basis

What’s happened recently in the realms of paid search and social media? While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.)

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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise.

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Top 8 Benefits of Social Media Advertising

Single Grain

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

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Everything We Published on AI This Year

Basis

Few innovations have sustained as much buzz in the advertising industry of late. To help advertisers navigate this complexity and prepare for 2025, weve rounded up all the resources we published on artificial intelligence this year. But how do advertisers really feel about the technology? With 82.4%