Digiday

JANUARY 12, 2025

Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. In December, Sugar23 and production and distribution company Fifth Season kicked-off a three year venture to work with advertisers to co-finance $100 million of productions.

Entertainment 85

Entertainment Finance Marketing Advertising 85

Martech Series

AUGUST 29, 2022

In a recent news release, the Omnichannel intelligent marketing platform service provider YOYI TECH announced the acquisition of LinkFlow, an industrial frontrunner in Customer Data Platform (CDP). In addition, YOYI TECH also announced the closing of its $20 million D+ round financing, led by Samsung Venture Investment?SVIC?,

Finance 98

Finance Marketing MarTech Advertising 98

Martech Series

OCTOBER 10, 2022

The combined financing results in an optimal capital structure, lower cost of capital and a significant investment for future growth. Marketing Technology News: Webbula Welcomes Advertising Industry Veteran Jordan Feivelson to the Team. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam.

Finance 96

Finance Communications Entertainment MarTech 96

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

A/B Testing 135

A/B Testing Machine Learning Finance Fashion 135

MNTN

NOVEMBER 22, 2024

Connected TV (CTV) has quickly become one of the most powerful marketing mediums for today’s biggest brands. Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples. YouTube Link 2. YouTube Link 3. YouTube Link 4.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Digiday

JUNE 9, 2025

As the multiple antitrust cases this year attest, Google’s place at the top of the digital advertising market is clear (if under threat). However, arguably, it is the battle for the number 2 spot in the DSP sector where market forces are moving at a more intense (and interesting) pace as Amazon and The Trade Desk duke it out.

Finance 51

Finance Demand Side Platform Ad Tech Marketing 51

Martech Series

OCTOBER 20, 2022

After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction. The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity.

Finance 97

Finance MarTech Marketing Audience 97

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. Of the same group, 38% said that to make their holiday budget stretch further they would use savings, 33% said they would use financing options, and 33% said they would buy second-hand.

Retail 105

Retail Finance Manufacturing Entertainment 105

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

Marketing 138

Marketing MarTech Finance Pop-Up 138

Martech

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Now, advertisers are scrambling to find the solution. Alternative data is a promising solution in the chaos of the cookie crumble.

Cookies 126

Cookies Advertising Finance Machine Learning 126

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Finance 114

Finance Marketing Display Advertising Search Advertising 114

Martech Series

OCTOBER 19, 2022

Global data privacy software innovator will use growth funding, led by GT Investment Partners and facilitated by Aon, to fuel customer success and expand global partnerships, sales, marketing and industry education. Marketing Technology News: IAS Selected to Provide Transparency to Netflix’s Advertising Platform.

Finance 97

Finance Machine Learning GDPR Education 97

Martech Series

AUGUST 2, 2022

Aleph Group, Inc, a leading global enabler of digital advertising in emerging countries, announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

Advertising 97

Advertising Marketing Finance MarTech 97

Martech

JUNE 5, 2024

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. AI marketing assistant for campaign guidance. B2B advertisers have historically felt ignored. The post LinkedIn expands video ads, AI tools for B2B marketers appeared first on MarTech.

Video Ads 119

Video Ads Marketing Finance MarTech 119

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. adults are on LinkedIn.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing 52

Marketing ROI Finance Media 52

Martech Series

NOVEMBER 7, 2022

Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. addresses the manual practice and high cost of Accounts Payable processing, using artificial intelligence and machine learning technology to automate and simplify the payables process for operations and finance teams. .” “apworks.ai

Machine Learning 96

Machine Learning Media Marketing Advertising 96

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Gauging the enhancements. Why we care.

Marketing 114

Marketing Finance Cookies MarTech 114

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Marketing 117

Marketing Viewability Finance Media 117

illumin

MAY 31, 2024

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space.

Marketing 111

Marketing Retail Finance Ad network 111

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Marketing Automation and Email. Click here for the full report (no registration required).

Marketing 142

Marketing SEO Finance Retail 142

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

GDPR 140

GDPR Marketing Pharmaceuticals Healthcare 140

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Marketing 124

Marketing Brand Awareness Audience Finance 124

MNTN

MARCH 7, 2024

And, according to a new study from The Trade Desk, advertisers know this. This increase in viewership is leading many advertisers to bet big on this growing channel. In fact, 95% of advertisers say they plan to maintain or increase their share of spend on programmatic CTV this year. Connected TV in the News Warner Bros.

Advertising 98

Advertising Finance Audience Marketing 98

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Brand Lift 91

Brand Lift Conversion Retargeting Finance 91

Martech Series

JANUARY 11, 2023

According to recent research, 61% of consumers are less likely to purchase or use a brand again if they see it advertised alongside harmful content. Results show the effects of native ads on various marketing objectives, such as building brand awareness, consideration, brand favorability and message association.

Native Advertising 97

Native Advertising Brand Lift Advertising Finance 97

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers.

Advertising 98

Advertising Finance Media Audience 98

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing 117

Marketing Retargeting Finance Media 117

Ad Monsters

JUNE 19, 2024

Generative AI is ushering in a transformational paradigm shift in business, especially in digital media and advertising. With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. In fact, with Accelerate, advertisers are seeing a 52% lower cost per action than with classic campaigns.

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech

NOVEMBER 7, 2022

Musk’s purchase has made its finances even worse by adding debt and scaring off revenue. So, if Twitter does implode, marketers will lose a significant, useful tool. That is the amount Musk paid for Twitter and double its estimated fair market value. Trouble from the beginning. That did not end well either. Get MarTech!

Marketing 114

Marketing Finance Media MarTech 114

Martech

FEBRUARY 23, 2022

Marketing operations can be a confusing subject. You will probably get blank stares when explaining marketing operations to someone else, especially if that someone is not in marketing or business. I’m going to tell you about marketing operations. That is called an ad, short for advertisement.

Marketing 117

Marketing MarTech Finance Advertising 117

Digiday

SEPTEMBER 4, 2023

Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel , 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market. Continue reading this article on digiday.com.

Finance 88

Finance Advertising Media Marketing 88

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. ” Get the daily newsletter digital marketers rely on. ‘Tell me what marketing campaigns I should do next year.’

Marketing 128

Marketing ROI Finance MarTech 128

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Marketing 141

Marketing Conversion CPC CPA 141

Martech Series

SEPTEMBER 2, 2022

Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). And how is it different from the conventional or digital marketing we have known for decades? In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party. What is it?

Marketing 106

Marketing SEO Finance Display Advertising 106

Martech Series

AUGUST 1, 2022

Seasoned finance and operations executives will help FloorFound rapidly scale its business as retailers turn to recommerce in record numbers to drive sales and protect the planet. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Finance 106

Finance Retail MarTech Marketing 106

Martech Series

NOVEMBER 21, 2022

How can marketers use better methodologies to plan and craft more meaningful customer interactions and customer journeys? Read the latest in marketing and CX from this weekly martech highlight: _. Amperity Strengthens Leadership Team By Welcoming New Chief Marketing Officer and Chief People Officer. AI in Content Marketing.

Marketing 106

Marketing MarTech Finance Retail 106