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Surviving the SEO Shake-Up: Publishers vs. Google’s New Game

Ad Monsters

Scott Messer of Messer Media analyzes the latest SEO challenges for publishers amidst Google’s shifting algorithms and priorities, offering insights and strategies for adapting to the new digital landscape. Some flourished in influencer videos, native articles, social games, or long-tail SEO. Is Google Search broken?

SEO 103
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Eight Performance Marketing Channels You Need to Use

MNTN

Performance marketing refers to digital marketing in which advertisers only pay when a specific measure of success is achieved. For example, with pay-per-click advertising, you only pay when someone engages with your social media materials. Programmatic Display Advertising. Native Advertising. Partnership Marketing.

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The Advantages and Disadvantages of Using User-Generated Content for Publishers

Brid.tv

This can include social media posts, images, blogs, user-generated advertising, and video sharing. Boost Engagement with Interactions Improves SEO UGC can greatly enhance your website’s SEO. However, featuring UGC on your website can be a double-edged sword for your SEO.

SEO 52
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Programmatic Advertising Conferences – Most valuable events to attend in 2022

NewProgrammatic

Previous years brought a lot of uncertainty, as many digital advertising events were postponed, canceled, or moved fully online. The theme for 2022 is Discover Connectivity Unleashed and the event is directed at business and marketing professionals from the mobile advertising sector. Traffic & Conversion Summit When?

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WTF is MER?

Digiday

It’s a metric agencies used for decades, prior to the digital advertising boom when marketers had to account for everything from television ads to media placements. It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

Performance marketing refers to digital marketing in which advertisers are trying to drive a specific measurable outcome, such as ROAS or a website visit. Connected TV Advertising and Over-The-Top Advertisi ng OTT advertising refers to content streamed across all devices such as mobile and desktop. What Is Performance Marketing?

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Amazon Associate Program Explained!

AdvertiseMint

Optimize for SEO: I mplement effective search engine optimization (SEO) strategies to enhance the visibility of your content. SEO challenges. It would help to keep yourself updated with SEO best practices and algorithm changes. Work with the best Amazon advertising agency ! Compliance with Amazon’s policies.