AdExchanger

JULY 25, 2023

As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers. The post Tealium Zeroes In On Conversion APIs As a Solution For Signal Loss appeared first on AdExchanger.

Conversion 98

Conversion Cookies Advertising 98

Ad Monsters

APRIL 25, 2024

Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” The ad tech industry is experiencing a serious case of déjà vu.

Cookies 93

Cookies Ad Tech A/B Testing CPM 93

Digiday

APRIL 29, 2024

Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. Doing so again, seven of whomst told Digiday, allows more time to potentially minimize the impact on advertisers. The proverbial can had already been kicked down the road a few times. It’s just a steady climb.

Cookies 76

Cookies Marketing Conversion Media 76

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” Conversely, Google Topics threatens to be a scattergun approach. But there are new forms of contextual advertising out there. After multiple delays.

Cookies 131

Cookies Impressions Retail MarTech 131

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 92

Machine Learning Advertising Cookies Conversion Rate 92

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s We sat down with their U.K.-based

Advertising 96

Advertising Cookies Machine Learning Ad Server 96

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Now, advertisers are scrambling to find the solution.

Cookies 106

Cookies Advertising Finance Machine Learning 106

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Ad Monsters

MAY 15, 2024

How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall? JF : Retail media is the future because identity resolution will continue to be more difficult, even if cookie deprecation continues to be delayed.

Conversion 104

Conversion Retail Machine Learning Marketing 104

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.

Retail 72

Retail Advertising Cookies Marketing 72

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies 90

Cookies First-Party Cookies Conversion Impressions 90

Ad Monsters

JANUARY 26, 2023

Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday.

Cookies 80

Cookies CPL Ad Tech Affiliates 80

Digiday

DECEMBER 5, 2023

The advertising industry appears set for a last-second scramble to adapt to a cookieless world if and when Google officially disables third-party cookies in its Chrome browser by the end of next year. That’s based on the conversations taking place during the Digiday Programmatic Marketing Summit in New Orleans this week.

Cookies 75

Cookies Pop-Up Healthcare Conversion 75

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Dig deeper: Alternatives to third-party cookies: The state of play Next steps. Why we care. Global impact. What is EU UCP? What Google is saying. Get MarTech! In your inbox.

Advertising 97

Advertising Cookies GDPR Communications 97

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 84

Brand Lift Advertising Cookies Impressions 84

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 76

Advertising Cookies Non-Profit CPA 76

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Ad Monsters

APRIL 23, 2024

Last week, Yahoo introduced two innovative CTV solutions to enhance advertisers’ experience in CTV. Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP’s upcoming developments will prioritize measurement.

Advertising 83

Advertising A/B Testing Conversion Audience 83

AdExchanger

MAY 10, 2023

This isn’t another article about the death of third-party cookies. Cookies are false precision and they always have been. Conversations about cookies and what advertisers are going to do when The post A New Advertising Era Based On Modeling And Measurement appeared first on AdExchanger.

Advertising 57

Advertising Cookies Conversion 57

Basis

JANUARY 24, 2024

Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm.

Education 52

Education Advertising Marketing Cookies 52

Basis

JANUARY 24, 2024

Ongoing signal loss , Google’s deprecation of third-party cookies in Chrome, and the Consumer Financial Protection Bureau’s interpretive rule that put responsibility for abiding by digital marketing regulations on both financial institutions and their agencies and partners. Not making things any easier?

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. What are the top considerations for CPG advertisers as we move towards a cookieless future?

Advertising 52

Advertising Marketing Cookies Food 52

Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Where the focus is.

Cookies 109

Cookies ROI Conversion MarTech 109

Ad Monsters

MARCH 16, 2023

Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, and at the same time increase the value of those audiences to advertisers. It feels like this is an evolution of the conversation around value exchange.

Conversion 72

Conversion Ad Tech Audience Cookies 72

Digiday

SEPTEMBER 20, 2022

Here is Digiday’s primer on what will fuel conversations at this year’s event this week. The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Big Tech casts a long shadow.

Cookies 65

Cookies Ad Tech Conversion Retail 65

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 67

Cookies Food Impressions Audience 67

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 103

Advertising Cookies Audience Machine Learning 103

Martech Series

DECEMBER 16, 2022

Marketing and advertising help you achieve your business goals; more sales, and more revenues, which bring more profit to the table. Marketing and advertising keep evolving and year by year brands have to embrace new trends to compete with the break-neck competition, and brands that do not cope with new trends, face failures.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

Advertising 107

Advertising Audience Conversion Rate Education 107

PubMatic

APRIL 17, 2024

We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

Header Bidding 89

Header Bidding Cookies SEO Audience 89

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Cookies 101

Cookies Advertising GDPR MarTech 101

Digiday

JANUARY 25, 2024

The third-party cookie going away won’t only affect advertisers’ abilities to target ads but also their means of knowing which of those ads led to product sales or conversion events. The Attribution Reporting API effectively has the browser play the part of the third-party cookie.

Cookies 67

Cookies Conversion Media Advertising 67

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Monsters

MARCH 21, 2024

This year’s study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues. This does not necessarily mean that aligning consumers’ needs with advertising goals is crippling the industry.

Cookies 63

Cookies Machine Learning ROI Conversion 63

Digiday

JUNE 6, 2022

Google is keeping to its end-of-2023 deadline for disabling the use of third-party cookies in its Chrome browser, the company’s senior director of product management, ads privacy and user trust David Temkin said in the latest episode of the Digiday Podcast. Subscribe: Apple Podcasts • Stitcher • Spotify. Yes,” said Temkin.

Cookies 66

Cookies Retargeting Entertainment Conversion 66