Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads. Let’s begin!

Advertising 102

Advertising Click Through Rate Display Advertising Video Ads 102

Basis

NOVEMBER 1, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. Clearly, now is a critical time for advertisers to tune in! What is Programmatic Video Advertising? Need a refresher?

Advertising 98

Advertising Video Ads Click Through Rate CPM 98

PubMatic

JULY 27, 2022

Just a few years ago, advertisers were skeptical about mobile gamers, but, as they say, times change. Now brand advertisers have realized the gaming audience includes high-spending power consumers that are right within their targeting group. They also want to see high click-through rates. SSP Partners.

Click Through Rate 119

Click Through Rate Viewability Impressions Advertising 119

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Brands lost approximately $6.5

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

VideoWeek

APRIL 20, 2023

Programmatic advertising generates 215,000 metric tonnes of CO₂ each month, across the US, UK, France, Germany and Australia, according to Scope3, a company that aims to measure emissions across the advertising supply chain. percent boost in click-through rate (CTR), and a 1.4 The results saw a 9.9 percent).

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Monetize More

APRIL 27, 2023

Ad quality refers to the overall user experience and effectiveness of advertisements on a website. Poor ad quality can lead to user frustration, ad-blocking, decreased click-through rates, and reduced ad revenue. What is Ad Quality? Why does it matter?

Click Through Rate 96

Click Through Rate Pop-Up Impressions Viewability 96

Ad Monsters

JANUARY 19, 2023

With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. Interstitial ads have high viewability, which breeds high click through rates.

Banner 98

Banner Viewability Interstitial Advertising Click Through Rate 98

Monetize More

OCTOBER 20, 2022

The ad unit is popular among publishers and advertisers alike. The ad has high viewability rates, especially when used at the top area of a web page. Keep in mind that when making deals directly with advertisers, below the fold placements are usually exempt, and only above the fold leaderboards are included in the setup.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Monetize More

FEBRUARY 26, 2023

Advertisers set their desired price per 1000 ads served. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. While they show how often an ad is seen or clicked, they reveal little about the quality of that interaction.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Boost ad viewability with a sticky, non-intrusive ad unit.

Header Bidding 75

Header Bidding Click Through Rate Viewability Fill rate 75

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. And can it truly deliver the desired results in an increasingly complex digital advertising environment?

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. Because some advertisers are still hesitant about mobile advertising campaigns, we wanted to clear up the most common misconceptions around mobile in-app advertising.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% Thats a lot of cash floating around the OTT advertising sector, which means brands face stiff competition for sought-after ad slots.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

InMobi

NOVEMBER 13, 2018

For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

MNTN

DECEMBER 10, 2024

Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% Thats a lot of cash floating around the OTT advertising sector, which means brands face stiff competition for sought-after ad slots.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Clearcode

JANUARY 31, 2023

The point of updating the measurement standards for in-game advertising is to establish an up-to-date and specific measurement framework – embraced by both buy and sell sides – for ads that appear within gameplay. The in-game advertising market’s potential is vast. However, it hasn’t been properly explored yet.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

PubMatic

OCTOBER 13, 2022

Advertisers around the world are familiar with the AIDA framework or the marketing funnel – the four stages a consumer goes through before making a purchase; attention/awareness, interest, desire, action. The higher the viewability rate, the higher the percentage of ads that are actually seen by a user. Desire: I want it.

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance.

Advertising 52

Advertising Ad Exchange Conversion Rate Click Through Rate 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Brid.tv

OCTOBER 10, 2024

Video advertising is more popular than ever. Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. (And 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. Heres how AI and machine learning are transforming video advertising metrics: 1.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

AUGUST 15, 2017

Additionally, Google research revealed that mobile ad video viewability on smartphones was higher (83%) than on desktop (53%) or tablet devices (81%). If you have produced a TV commercial for your brand, it is wise to transform it into a mobile video advertisement as well. Engagement.

Advertising 52

Advertising Click Through Rate Video Ads Viewability 52

InMobi

MARCH 1, 2022

As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. ” First-party data can then be bolstered through the use of data clean rooms.

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Single Grain

AUGUST 10, 2023

You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. It automatically adjusts bids to maximize the total conversions generated within the specified budget, which can be advantageous for advertisers aiming to increase their conversion volume. Let’s begin!

CPC 52

CPC Viewability CPM Impressions 52

AdExchanger

NOVEMBER 21, 2023

AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!” I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!!

Ad Tech 130

Ad Tech Click Through Rate Advertising Viewability 130

Martech Series

JANUARY 30, 2023

A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends. Talk to your team/agency to create a dashboard that provides real-time insights into how your campaigns are performing.

MarTech 98

MarTech ROI Click Through Rate Viewability 98

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S How is mobile advertising changing over time? and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Monetize More

MARCH 10, 2023

In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. Additionally, advertisers can use RPM data to evaluate the effectiveness of their campaigns and make adjustments to improve performance.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . It could be things like viewability or contextual categories or audience segments.” As did ads.txt and Sellers.json.

Cookies 97

Cookies Viewability Click Through Rate Food 97