illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. As a result, they can deliver personalized marketing that resonates with their target audience.

Advertising 52

Advertising Cookies Brand Lift Machine Learning 52

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Basis

JANUARY 17, 2024

What’s happened recently in the realms of paid search and social media? While this is a small step toward Google's eventual removal of cookies, it is also a reminder for publishers and marketers to move swiftly toward adopting strategies for cookieless advertising. Our guide to privacy-friendly advertising can be found here.)

Social Advertising 76

Social Advertising Advertising Cookies Brand Lift 76

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Martech Series

DECEMBER 12, 2022

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels. Customer experience (CX) intelligence platform DISQO released its first “Assessing Ad Impact in Social Media” report with unprecedented normative benchmarks for social media campaign effectiveness.

Media 80

Media Brand Lift SEO MarTech 80

Digiday

MARCH 7, 2024

If data is the oil of the media business, new repositories and refineries are popping up everywhere. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Especially when the biggest oil field — third-party cookies — is drying up. Continue reading this article on digiday.com.

Cookies 72

Cookies Pop-Up Agency Brand Lift 72

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. What are the top considerations for CPG advertisers as we move towards a cookieless future?

Advertising 52

Advertising Marketing Cookies Food 52

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Exchange Wire

JUNE 28, 2022

Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [.].

Brand Lift 52

Brand Lift Advertising Media 52

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Brands like Sunday Scaries CBD , BelliWelli snacks and Titan investment app all launched OOH efforts this year.

Brand Lift 61

Brand Lift Advertising Marketing Retargeting 61

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 92

Machine Learning Brand Lift Real Estate eCommerce 92

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

MNTN

NOVEMBER 11, 2022

A story published by AdExchanger this week explored how the threat of budget cuts has advertisers mulling over the best way to approach their marketing strategy in 2023. Which leads us to our next question— is brand marketing the right way to go, or is there a better way? Roku’s Advertising Slowdown Slows Even Further.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. To accommodate higher demand in their advertising businesses, hiring more pre- and post-sales roles has become a necessity. Time crunch.

Media 54

Media Advertising Cookies Impressions 54

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Example : Imagine a feminine hygiene brand with a sports product line.

Audience 97

Audience Conversion Rate Brand Lift Machine Learning 97

Basis

JANUARY 3, 2024

In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+ interest-based communities. Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. So, what’s this Reddit thing all about, anyway?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 62

Media Brand Lift Click Through Rate Brand Awareness 62

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Marketing 99

Marketing Brand Lift Retail MarTech 99

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. The report recommends that advertisers develop an SSP optimization strategy to hold them more accountable.

Marketing 93

Marketing Brand Lift CPM Viewability 93

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

Martech Series

JUNE 23, 2022

Lumen Research , the leader in attention measurement, has signed a deal with global media platform, Teads , to provide measurement and native creative testing tools to its clients worldwide. Measuring attention has the power to reshape and turbocharge the way media, creative and data work together.”.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. The changes have sent advertisers scrambling to find new ways to reach consumers. The purpose for maintaining that test and learn budget is to ensure advertisers’ eggs aren’t all in one basket, diversifying media spend.

Advertising 62

Advertising Brand Awareness Brand Lift Agency 62

Digiday

FEBRUARY 7, 2023

More Than That with Gia Peppers kicked off season three last week, backed by several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard. Season three’s first episode revolves around education and historically Black colleges and universities.

Advertising 63

Advertising Brand Lift Conversion Education 63

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Digiday

DECEMBER 7, 2022

For all the potential of full-funnel marketing, however, one key challenge persists — the difficulty of effectively measuring impact across the funnel, especially upper-funnel efforts like brand marketing. Another area where full-funnel measurement principles show up is how brands evaluate and understand the brand-lift effects of a campaign.

Brand Lift 59

Brand Lift Brand Awareness Viewability Audience 59

Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Machine Learning 86

Machine Learning Ad Exchange Brand Lift Impressions 86

VideoWeek

DECEMBER 6, 2023

But Meta-owned Facebook has slid down the marketing agenda, with just 3 percent of respondents planning to increase their spending on the social media platform in 2024. While the metaverse has more than 400 million active monthly users, most are children and therefore subject to strict rules around advertising and data collection.

Marketing 105

Marketing Brand Lift Advertising Media 105

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Those are the kind of seamless experiences advertisers should be going for—meeting consumers when and where they are engaged.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Martech Series

AUGUST 4, 2022

Amdocs , a leading provider of software and services to communications and media companies, today announced a three-year expanded agreement with Oi, one of the largest telecom operators in Brazil, to provide an expanded catalog of subscription video-on-demand titles to consumers through Amdocs’ Vubiquity platform.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

Clearcode

MARCH 2, 2023

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 At the heart of this growth are game and mobile app developers, brands and AdTech companies. in-game advertising vs in-app mobile advertising)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. Chase Palmieri, CEO of Credder Inc.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89