Martech Series

JANUARY 9, 2023

The new partnership will focus on providing access to Phi’s premium digital billboards in UAE to global advertisers via Lemma. With its integration with leading global DSPs and unprecedented flexibility, Lemma will make Phi’s DOOH inventory available worldwide via the platform for programmatic purchase.

Advertising 73

Advertising Fill rate ROI Audience 73

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. DOOH includes billboards, wallscapes, and posters seen while “on the go.”

Media 92

Media Advertising Brand Awareness Entertainment 92

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. It would be one thing if this was a study of longtime billboard advertisers.

Geo targeting 98

Geo targeting Advertising MarTech Audience 98

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Exchange Wire

JUNE 17, 2022

JCDecaux UK, a leading provider of programmatic digital out-of-home (prDOOH) advertising solutions for brands and agencies, has introduced programmatic buying capabilities to all advertising sites at Heathrow enabling digital advertisers to reach millions of passengers in this premium, sought-after environment. .

Agency 52

Agency Advertising Audience 52

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Premium streamers provide the inventory, price hikes increase the audience for ads. Advertisers and their adtech partners will have to adapt in the new year.

Media 109

Media Advertising Audience Ad Exchange 109

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. More DOOH inventory is becoming available to advertisers programmatically.

Ad Targeting 113

Ad Targeting Demand Side Platform Impressions Audience 113

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Programmatic DOOH. Why we care.

Demand Side Platform 117

Demand Side Platform Retail Media Retargeting 117

Basis

JANUARY 26, 2024

Of course, advertising industry professionals are no strangers to goal setting, strategy development, and performance measurement. Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting.

Advertising 78

Advertising Marketing Cookies Impressions 78

More About Advertising

MARCH 30, 2023

Developed by Ocean Labs and Ocean Studios, DeepScreen Alive uses the world’s most advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with Out of Home audiences. The post Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre first appeared on More About Advertising.

Audience 40

Audience Advertising Ad Tech Media 40

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 76

Advertising Cookies CPM Retargeting 76

Basis

JANUARY 4, 2023

Digital advertising is recalibrating. last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. in 2023 (up from 90.2% Not that this is surprising.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Martech

APRIL 19, 2022

Today, Neustar (owned by TransUnion) announced a partnership with digital out-of-home (DOOH) network Captivate LLC. The move aims at improving audience segmentation and targeting capabilities for DOOH advertisers. Advertisers can access Element One, Neustar’s proprietary audience segmentation platform.

Impressions 101

Impressions Audience MarTech Advertising 101

MNTN

APRIL 28, 2023

That said, much like these questionable styles from the early 2000s, an advertising channel that once reigned supreme is making a spectacular comeback—we’re talking out-of-home (OOH). Digital out-of-home (DOOH) advertising is taking over, with brands increasingly allocating resources to this updated version of the medium.

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech Series

JUNE 28, 2022

Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America. The boutique, demand-side programmatic platform will focus exclusively at first on DOOH. According to eMarketer, programmatic DOOH spend in the U.S.

Media 91

Media Marketing ROI MarTech 91

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Why we care.

Retail 104

Retail Impressions Shipping Media 104

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!) , digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Private marketplaces are growing in popularity.

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Those are the kind of seamless experiences advertisers should be going for—meeting consumers when and where they are engaged.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. This proprietary stack is designed to drive conversions and target audiences via custom data sets. They also provide new opportunities for audience interaction via QR codes.

Retargeting 91

Retargeting Audience Conversion MarTech 91

Clearcode

FEBRUARY 21, 2023

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see? Google, Meta, Apple and Amazon faced more antitrust investigations relating to anti-competitive behavior in the digital advertising industry.

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Martech Series

DECEMBER 6, 2022

The Neuron, a leading global Digital Out of Home (DOOH) programmatic platform for agencies and advertisers, announced that it is partnering with Place Exchange. Integration with Place Exchange provides The Neuron’s global customers a single point of access to the largest pool of premium DOOH media.

Agency 73

Agency MarTech Media Audience 73

Basis

JULY 19, 2023

Digital out-of-home (DOOH) is making quite a splash in the world of advertising. As of 2022, the global DOOH market was valued at $18.80 Put simply, when used as part of a holistic omnichannel strategy, digital out-of-home allows advertisers to reach audiences in key moments of impact. billion by 2030.

Audience 52

Audience Advertising Marketing Media 52

More About Advertising

FEBRUARY 3, 2019

There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH. Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital.

Audience 107

Audience Media Finance Agency 107

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. It’s all increasing advertisers’ need to be more nimble, agile, and creative as they strive to reach consumers on the channels where they’re spending time—and to do so with messages that resonate within the larger economic context.

Advertising 59

Advertising Cookies Impressions Audience 59

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Basis

DECEMBER 1, 2023

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. DOOH is great for cannabis advertising for a variety of reasons.

Marketing 59

Marketing Brand Awareness Education Audience 59

Clearcode

APRIL 3, 2023

In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market. More than 440 gambling advertisers invested $738 million across digital, print and TV ads in 2022.

Advertising 56

Advertising Entertainment Public Relations Audience 56

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 105

Advertising Marketing Ad Exchange Retail 105

illumin

NOVEMBER 7, 2023

For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is journey advertising? Tracking and targeting abilities improve greatly with journey advertising.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Programmatic advertising already uses AI, which makes it a lot more efficient.

Advertising 52

Advertising Ad Space Audience Education 52

Basis

JULY 28, 2023

Over the past several years, the B2B advertising landscape has evolved dramatically. With nearly 15 years of experience spanning campaign management to client and media services, he brings a wealth of knowledge to the B2B advertising space. Or radio, where you’re paying for ads that are reaching very broad audiences.

Advertising 52

Advertising Audience Impressions Marketing 52

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. What is Native Advertising?

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78