Ad Rants

NOVEMBER 5, 2024

For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. To achieve this, brands must learn to speak their audience's language and leverage cutting-edge digital marketing strategies to maintain engagement and build loyalty.

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Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

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Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts OneFox Gets Audience Targeting Boost With TransUnion and Experian The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.

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Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

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AdExchanger

DECEMBER 4, 2024

Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai The post Fullthrottle.ai’s New Generative AI Audience Tool Simplifies First-Party Data appeared first on AdExchanger. CPO Amol Waishampayan.

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Adweek

JUNE 10, 2025

From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.” The TV Business Partner Program gives brands access to high-impact creative and measurement partners. Based out of New York, Mark has also contributed to ADWEEK.

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Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

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Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

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Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

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Advertising Marketing Conversion Rate Audience 121

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

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Adweek

JANUARY 8, 2025

Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences.

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Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Granular insights: You can easily filter results by age, gender, and other key demographics to gain a deeper understanding of your audience. The Brand Report solves a major pain point for brand advertisers.

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Adweek

JANUARY 19, 2025

In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations."

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illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. You can use this audience to increase reach or to suppress a list of unlikely voters.

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Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will continue to rise, so will the need to prove ad effectiveness. DCO breakthrough Advertisers have had access to dynamic creative optimization (DCO) for years.

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Adweek

NOVEMBER 18, 2024

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI.

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AdExchanger

NOVEMBER 19, 2024

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. Advertisers Care About Quality Again appeared first on AdExchanger.

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Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

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Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

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Adweek

MARCH 11, 2025

With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,

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Adweek

JUNE 13, 2025

The seven creators reached an audience of 7.7 Why American Eagle, Hinge, and The RealReal Are Betting on Substack Kerrygold’s brand trip strategy Kerrygold chose creators for the trip based on the creator’s audience reach and if their audience genuinely engages with food content, said Harfoot. “We

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Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

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Retail Media Audience Fashion 214

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

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Adweek

APRIL 30, 2025

FreeWheel simplifies media buying to allow more advertisers to find their audiences across premium video.

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Adweek

JANUARY 9, 2025

Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities.

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Adweek

JUNE 17, 2025

Behind YouTube’s New Pitch to Secure TV Ad Dollars and Build Brands YouTube’s growing as part of a robust creator economy, he argued, and brands can tap into that ecosystem by advertising on the platform. YouTube has also been drawing in an audience of podcast fans that differs from other major audio platforms.

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Basis

JUNE 6, 2025

Since ChatGPT’s public debut just a few years ago, generative AI has quickly gained traction as a transformative force both within advertising and beyond. Consumers are skeptical about AI and AI-generated ads There’s a notable disconnect between advertiser perceptions and consumer perceptions of AI.

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Adweek

AUGUST 22, 2024

Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform.

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Adweek

JUNE 17, 2025

In the past year, Tubi’s programming strategy has focused on developing, licensing, and acquiring premium content and creator projects that resonate with young, multicultural audiences, according to the company. Notably, one in four Tubi viewers watches a Tubi Original. Saleah Blancaflor Saleah Blancaflor is a TV reporter at ADWEEK.

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Basis

DECEMBER 4, 2024

Reality Check: The 2025 Advertising Trends Report provides keen perspective on the trends set to shape 2025, exploring the ways advertisers can bridge the disconnect between expectations and reality while maximizing the potential of new innovations to drive impact across their campaigns in the year ahead.

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Advertising Audience Search Advertising Media 95

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

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Adweek

JUNE 10, 2025

Elena Cavender elena.cavender@adweek.com Recommended videos The Latest You Might Like The Advertising Market Has Changed—Here’s What Belongs in Your Cart By Fetch Unlocking Real-Time Relevance By GumGum The New Requirements for Unlocking Data at Scale By Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships, T-Mobile Advertising Solutions (..)

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illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

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Advertising Marketing Ad Inventory Impressions 105

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Company size. Users in-market for jobs in specific industries.

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Advertising Media Audience Conversion 88

Adweek

JUNE 6, 2025

Optimization is making sure the right audience sees the content. Analytics drive audience engagement For Vates and United Entertainment Group, insights into audience engagement are paramount. We look at engagement, global reach, audience,” Vates said. And measurement tracks the real-world impact of creator marketing.

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Ad Monsters

NOVEMBER 28, 2024

AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits. Today’s digital landscape demands much more.

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Adweek

MAY 6, 2025

How trailers have evolved into a CTV+ platform with guaranteed audiences.

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