Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility.

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Public Relations Agency Manufacturing Finance 279

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Basis

APRIL 30, 2024

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024.

Advertising 83

Advertising Education Agency Public Relations 83

Martech

APRIL 4, 2023

How will these changes affect agencies? “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. This means smaller organizations can in-house tasks they might have previously depended on agencies to execute. Creative work at agencies. “In-house

Agency 108

Agency Public Relations Communications MarTech 108

Fuel Lines

FEBRUARY 3, 2016

Jami Oetting, the editor of Agency Post, HubSpot’s blog for the agency professional, shares, How to Seduce Prospects Without Giving Your Work Away for Free. This is a practical session, and you’ll walk away with the tools and information you need to create great content that attracts and converts new clients for your agency.

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Agency Public Relations Marketing Advertising 242

Fuel Lines

AUGUST 7, 2013

This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. ICOM), a $3 billion USD network of 90 independent agencies in 70 countries. Gary is an Ad agency veteran and has worked around the world for top global agencies. Their agencies prospered.

Agency 276

Agency Public Relations Communications Healthcare 276

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Brandow began her career in PR and social media at a large advertising agency based in Rochester, NY.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

Fuel Lines

JUNE 9, 2015

“New business has been a problem historically for agencies. Keynote presenters include: Bob Hoffma n, “The Ad Contrarian”, former president of the Hoffman/Lewis agency in San Francisco. He is author of “101 Contrarian Ideas About Advertising” which became Amazon’s best-selling advertising book.

Agency 220

Agency Public Relations Food Marketing 220

Fuel Lines

FEBRUARY 19, 2014

Learn how to accelerate your agency’s positioning, inbound lead generation, network and referral business. Since 2007, I’ve conducted over 170 new business workshops for agencies in North and South America and Europe. Personalize your agency. The agency owner should be the face of the agency.

Agency 275

Agency Public Relations Shipping Audience 275

Digiday

MARCH 26, 2023

This is part 2 in our series about diversity at agencies. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. that stretches from the “workplace to the marketplace,” said Geraldine White, chief diversity officer at the agency.

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Agency Public Relations Media Conversion 54

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques.

Advertising 52

Advertising Public Relations Agency Communications 52

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques.

Advertising 52

Advertising Public Relations Agency Communications 52

Digiday

SEPTEMBER 21, 2022

Considering the collapse of the crypto market , some publishers and advertisers might be wondering whether it’s still worth investing in blockchain experimentation. We don’t chase traditional [advertising] budgets on purpose. Advertisers, in particular, are doubling down on Web3, the metaverse [and] all that good stuff.”.

Advertising 55

Advertising Public Relations Education Display Advertising 55

Martech Series

MARCH 1, 2023

Wells Enterprises Chief Commercial Officer Santhi Ramesh , Nature’s Sunshine VP, Marketing Stephanie O’Farrell , former P&G Beauty, Grooming & Health Chief Communications Officer Kelly Vanasse , and MMI Agency CEO Maggie Malek join Brand Innovators Leadership Summit to share lessons learned.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech

JULY 21, 2023

The top uses for genAI in marketing were: Content marketing (76% of those who use genAI) Product marketing (43%) Customer experience (37%) Lead generation (36%) Advertising (31%) Of the organizations using genAI in marketing, only 30% were using it for marketing ops and 18% for branding. Sixteen percent were using it for public relations.

Marketing 87

Marketing Public Relations Retail Manufacturing 87

More About Advertising

SEPTEMBER 30, 2021

Nuytemans left) was global chief growth officer at the WPP agency, spanning its public relations, growth and innovation, advertising, health, and experience businesses. The post Nuytemans wins top Ogilvy EMEA role first appeared on More About Advertising.

Public Relations 59

Public Relations Agency Advertising Finance 59

Digiday

FEBRUARY 23, 2023

The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing. The Olaplex lawsuit alleges negligence, false advertising and the use of lilial, a chemical compound the European Union banned in March 2022.

Advertising 80

Advertising Food Public Relations Retail 80

More About Advertising

AUGUST 31, 2017

Gruppo Campari has appointed a team from WPP agencies – ‘Team Campari’ – to work on its portfolio of over 50 brands including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.

Public Relations 75

Public Relations Agency Media Advertising 75

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. And among the new additions to the template, the ANA says that agencies should ask for brands’ permission before using AI tools within media buying.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

OCTOBER 19, 2022

Agency group Omnicom has raised its growth forecast for 2022 after a strong Q3, raising its expected full year organic growth from 6.5-7 While macroeconomic factors continue to put pressure on advertiser budgets, Omnicom says it has continued to drive better than expected growth. Organic growth for advertising specifically was 5.9

Public Relations 59

Public Relations Manufacturing Agency Communications 59

Fuel Lines

FEBRUARY 7, 2013

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. Most had no clear objective beyond this.

Media 264

Media Public Relations Agency Communications 264

Martech Series

NOVEMBER 24, 2022

MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers.

Communications 93

Communications Education Public Relations MarTech 93

VideoWeek

MAY 12, 2023

Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Her appointment might help to restore advertisers’ confidence in Twitter.

Advertising 52

Advertising Entertainment Media Non-Profit 52

More About Advertising

MAY 9, 2018

Team Energy includes advertising, digital, marketing communications, branding, public relations and brand research, drawing on WPP agencies including VML, BP has been reviewing such matters since 2017.

Public Relations 40

Public Relations Communications Agency Advertising 40

Flashtalking by Mediaocean

DECEMBER 13, 2021

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Fuel Lines

APRIL 7, 2014

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you. How will CEOs respond organizationally and personally?

Communications 278

Communications Public Relations Media Conversion 278

Digiday

AUGUST 29, 2022

The brand, from parent company Johnson & Johnson, is dedicating 60% of its ad spend to digital efforts with a focus on Facebook and Instagram as well as out-of-home advertising. The campaign is not only using a digital focus in its advertising push but retailer promotions and shopper engagement.

Public Relations 64

Public Relations Retail Display Advertising Food 64

All About Advertising Law

MAY 20, 2022

The Federal Trade Commission’s May 2022 open meeting, Alvaro Bedoya’s first since being sworn in as the agency’s fifth commissioner on May 16, considered a request for public comment on proposed amendments to its Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Public Relations 52

Public Relations Agency Advertising Media 52

Digiday

APRIL 27, 2023

His holding company’s aim is to elevate technology with an agency-driven approach into areas like artificial intelligence and augmented reality. Penn, chairman and CEO of Stagwell, worked across politics, public relations and strategy at Microsoft before founding Stagwell in 2015.

Public Relations 64

Public Relations Education Agency Marketing 64

Ad Wisey

JUNE 27, 2022

The company, which now offers ad automation solutions for Facebook, Instagram, Youtube, and Google, plans to use the new funds to integrate with more advertising platforms with the highest potential for the fast-growing DTC brands, such as TikTok, Pinterest, and Twitter, before raising Series A later this year.

Public Relations 52

Public Relations Healthcare eCommerce Fashion 52

All About Advertising Law

JULY 5, 2023

The Guides reiterate the FTC’s position that material connections between endorser and advertiser should be disclosed but clarify that a “material connection needs to be disclosed when a significant minority of the audience for an endorsement does not understand or expect the connection.” Material connections. Purchasing “likes.” Section 255.1

Public Relations 52

Public Relations Affiliates Audience Advertising 52

VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

DECEMBER 15, 2023

Top Stories Vivendi Considers Splitting Havas and Canal+ into Separate Entities French media conglomerate Vivendi is exploring splitting into three separate entities: advertising giant Havas, TV business Canal+, and the investment arm that owns the publishing group Lagardère. billion in ad revenues this year, down from over $4.5

Ad Tech 52

Ad Tech Media Agency Retail 52

Digiday

MARCH 19, 2023

Every day, a new AI tool is being touted as a game-changer,” said Ashlene Larson, director of public relations and social media at independent ad agency Planit. She’s using the generative AI ChatGPT to rewrite articles for clients at her communications agency K2 Global Communications.

Marketing 66

Marketing Communications Public Relations Agency 66

Gods of Advertising

JULY 7, 2015

In addition, the festival created massive new groups, including public relations, healthcare and social causes. The advertising categories were still there, of course, and you could enter them six ways to Sunday, depending on budgets and other criteria. Your Titanium Grand Prix winner at Cannes: an emoji.

Public Relations 82

Public Relations Healthcare Banner Agency 82

Digiday

MARCH 27, 2023

Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet, according to marketers and agency executives, who say that many marketers are in a test and learn phase when it comes to the technology.

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Marketing Education Public Relations Agency 45