AdExchanger

MAY 8, 2024

He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads. But being the ad tech expert inside a retailer means a certain amount of […] The post Why Ad Tech Is The New Change Management For Retailers appeared first on AdExchanger.

Ad Tech 95

Ad Tech Retail Media Search Advertising 95

illumin

JUNE 15, 2025

Adtech focuses on reaching a specific audience with advertising and optimizing the campaigns to reach maximum conversion Adtech is about targeting and delivering ads to the right audience and optimizing spending through metrics like impressions, cost per acquisition, conversions, and more. Follow @illuminHQ

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Digiday

OCTOBER 9, 2024

Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes?

Ad Tech 67

Ad Tech Manufacturing Advertising Search Advertising 67

Digiday

OCTOBER 15, 2024

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns.

Search Advertising 93

Search Advertising Marketing Ad Tech Conversion 93

Digiday

MAY 1, 2025

Related Insights Agency Culture Agencies call foul as Google reps play hardball with AI pitches to clients Read More A parallel strand to Googles narrative throughout the 2020s has been the threat AI poses to what many consider Googles moat: its search advertising business, which generated more than 50% of its ad revenue last year.

Ad Tech 53

Ad Tech Search Advertising Cookies Agency 53

Ad Monsters

SEPTEMBER 17, 2024

As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising.

Display Advertising 116

Display Advertising Clickbait Ad Tech Non-Profit 116

AdExchanger

MARCH 27, 2023

Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into The post Symbiosys Pitches A New Collaborative Bidding Model For Retail Search And Social appeared first on AdExchanger.

Retail 103

Retail Ad Tech Audience Media 103

VideoWeek

AUGUST 7, 2024

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. ” Suit up Meanwhile Google is facing further antitrust cases in both the US and EU, accusing the tech giant of illegally monopolising the ad tech market.

Ad Tech 64

Ad Tech Ad Server Manufacturing Search Advertising 64

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. Search Tiles Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Advertising 52

VideoWeek

SEPTEMBER 2, 2022

Meanwhile two of Snap’s top ad executives, Jeremi Gorman and Peter Naylor, have departed the social media firm to join Netflix as the streaming giant builds out its ad-supported tier. German Regulator Highlights Google’s Dominance in Non-Search Advertising. Synchronized Brings Smart Ad Breaks to TF1.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Adtelligent

JULY 19, 2022

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

MAY 4, 2023

The Future of Search Engine Marketing: Our Experts Weigh In [:04] Like many aspects of digital advertising, search engine marketing is undergoing a dramatic shift. Learn more about the factors driving this change, how paid search advertisers can adapt to the present, and what they should do to prepare for the future.

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Digiday

AUGUST 1, 2022

“Based upon our clients feedback, advertisers are concerned about the ROI they are currently experiencing from walled garden platforms (Snapchat, Twitter, Facebook, Google, etc),” said Mark Walker, CEO of ad tech group Direct Digital Holdings. That would explain why search advertising has held up so far this year.

Marketing 82

Marketing ROI Search Advertising Media 82

Digiday

JANUARY 1, 2023

Ad-tech and mar-tech firms keep coming up with newer platforms and SaaS products to make the process easier. In the next decade, WARC notes retail media networks will grow like search advertising did in the 2000s and how social media grew in the 2010s. Expect this trend to continue throughout the year.

Media 73

Media Agency Retail Machine Learning 73

VideoWeek

SEPTEMBER 20, 2024

EU Unlikely to Order Breakup of Google’s Ad Tech Business, Sources Say EU antitrust officials ordering the breakup of Google’s ad tech business is unlikely, according to sources cited by Reuters , owing to the complexity of such a divestment.

Retail 52

Retail Agency Media Ad Tech 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. The partnership is currently limited to one test market, Digiday reported, with plans to expand.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

NewProgrammatic

MARCH 29, 2022

These solutions have been defining the world of online advertising for years now. But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. New Generations of the programmatic advertising audience.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

InMobi

NOVEMBER 2, 2021

At his current position, he primarily focuses on helping advertisers on their mobile marketing journey and driving ecosystem partnerships with differentiated offerings on back of data and ad-tech solutions. He also oversees and guides a team of high-performing solution experts.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Smart-Hub

AUGUST 23, 2023

Successful examples of programmatic advertising campaigns include Spotify’s use of Programmatic Guaranteed Deals for various ad formats and Airbnb’s strategic shift from search advertising to brand advertising. What are the different types of programmatic advertising?

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

NewProgrammatic

JANUARY 26, 2022

While the in-person gathering is about scouting for business opportunities in the world of affiliate marketing, search and programmatic enthusiasts can still benefit from the shared knowledge. The 2022 editions are set to begin as planned. It deals with the topic of leading and growing an e-commerce business from the ground up.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

InMobi

SEPTEMBER 20, 2021

Archibald brings more than 20 years of experience leading teams across digital, mobile, data and ad tech. He started his career in online advertising as a product manager with LookSmart, where he launched the company’s paid search advertising platform. She holds a B.S.

Finance 52

Finance Communications Agency Advertising 52

VideoWeek

JANUARY 19, 2024

Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. Search, advertising sales and YouTube are said to be affected, as Google reallocates investment towards AI.

Non-Profit 52

Non-Profit Media Agency Audience 52

Digiday

JANUARY 29, 2025

The search advertising landscape is poised to undergo a seismic shift this year, driven by the rise of AI-powered search platforms like Perplexity AI and search ads on social platforms like TikTok. And those are just the platforms with confirmed ad units. Continue reading this article on digiday.com.

Search Advertising 82

Search Advertising Advertising Marketing Ad Tech 82

VideoWeek

MAY 30, 2025

Our new Chatbot Assistant and Media Intelligence Hub surface the insights that truly drive performance, giving advertisers the clarity they need to make confident, strategic decisions. Innitys advertiser clients will have access to premium video sellers in the region, via FreeWheels ad server and supply-side platform (SSP).

Food 52

Food Retail Media Video Ads 52

VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount.

Agency 52

Agency Demand Side Platform Media Retail 52