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Ad Tech Media Video Ads 
Adweek
JUNE 11, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
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Adweek
NOVEMBER 30, 2023
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.
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Adweek
AUGUST 24, 2023
WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.
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Brid.tv
MARCH 12, 2025
With how user behavior has changed over the years, recent ad tech advancements, and the increasing competition in the market, publishers need a strategic approach to get the most out of their ad inventory and boost their video ad revenue. The key is to offer diverse and engaging quality videos.
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Adweek
FEBRUARY 26, 2025
In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads.
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Ad Tech Daily
OCTOBER 17, 2024
Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.
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VideoWeek
NOVEMBER 15, 2024
In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. The publisher appears to be running video ads within the feed. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV
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Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.
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Digiday
JULY 29, 2024
Connatix and JW Player are poised to strike a deal that will effectively amount to a merger of the two companies, according to sources, as the much-anticipated wave of mergers and acquisitions in ad tech gathers pace. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
92 
AdPushup
FEBRUARY 17, 2023
Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]
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Ad Tech Daily
OCTOBER 27, 2024
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, announced its plans to deliver on advanced outcome measurement (..)
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Martech
OCTOBER 25, 2021
How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites.
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VideoWeek
MARCH 11, 2025
In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.
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Ad Tech Daily
MARCH 15, 2023
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK — MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice (..)
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VideoWeek
JUNE 28, 2023
New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.
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Ad Tech Daily
JANUARY 14, 2025
Spray-and-pray approaches are going away, quickly, and […] The post The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns appeared first on Ad Tech Daily.
111 
illumin
DECEMBER 3, 2024
Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. Aim for quality over quantity, targeting only the most relevant audiences.
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VideoWeek
OCTOBER 27, 2022
Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We
111 
PubMatic
JANUARY 11, 2024
Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.
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Digiday
OCTOBER 24, 2024
Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.
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Ad Monsters
SEPTEMBER 16, 2022
Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Founder, Head of Product & Strategy Media Division at Jiffy.ai. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams.
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Ad Tech Daily
DECEMBER 11, 2024
The complete report can be freely accessed at[link] Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […] The post New AdTech Report Shows the Impact of AI on Creative Ad Production appeared first on Ad Tech Daily.
93 
AdExchanger
MAY 5, 2024
Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […] The post Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It appeared first on AdExchanger.
96 
VideoWeek
OCTOBER 10, 2024
Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.
59 
Ad Tech Daily
FEBRUARY 14, 2025
R2B2 specializes in maximizing online publishers […] The post R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platform in the CEE Region appeared first on Ad Tech Daily.
84 
Ad Tech Daily
MARCH 20, 2023
The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed (..)
111 
Marketing Dive
JUNE 12, 2025
The campaign will be promoted across TV, digital, social media and radio. The brand has also partnered with bilingual digital media outlet Mitú and had a host-read ad on the popular podcast “Call Her Daddy.” You can unsubscribe at anytime. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec. or its subsidiaries.
101 
Advendio
APRIL 14, 2025
Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.
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Ad Tech Daily
NOVEMBER 1, 2024
Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won (..)
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Ad Tech Daily
MARCH 3, 2023
As part of the agreement, FreeWheel will work with Havas Media to scale premium CTV campaigns for U.S. The arrangement will help optimize supply chain consistency and financial and operational transparency via direct connection to FreeWheel’s premium video supply clients. advertisers.
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Marketing Dive
JUNE 12, 2025
You can unsubscribe at anytime. New Pepsi packaging cribs from the Coke playbook, swapping out first names in favor of food items relevant to the season known for ballpark games and cookouts. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. View our other publications | Privacy policy | Terms of use | Take down policy.
87 
Ad Tech Daily
APRIL 6, 2023
FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising (..)
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Ad Tech Daily
FEBRUARY 25, 2025
This isn’t just another update it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeared first on Ad Tech Daily.
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Ad Tech Daily
OCTOBER 9, 2024
NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.
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Martech Series
JULY 28, 2022
The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.
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illumin
NOVEMBER 28, 2024
Programmatic and in-game ad changes are underway at Roblox Earlier this year, Roblox took considerable steps forward, boosting its in-game advertising strategy with programmatic ads for online games. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.
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illumin
JUNE 12, 2025
Social media and user-generated content take center stage Consumer decisions are shaped by both in-store visits and online browsing. Social media platforms like Instagram , TikTok , and YouTube also play a major role in influencing gift ideas. NielsenIQ also found that 69% plan to shop in physical stores, while 66% will browse online.
76 
AdPushup
SEPTEMBER 7, 2023
Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is [.]
52 
Digiday
DECEMBER 6, 2022
This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? Of course, IAB Tech Lab’s guidelines are only that. In-stream vs. out-stream.
72 
VideoWeek
OCTOBER 11, 2024
PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.
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Ad Tech Daily
JULY 28, 2022
The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise.
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Ad Tech Daily
JUNE 22, 2022
Young joins Peach with 15 years’ experience in Digital Media Sales with opportunities spanning Press, Broadcast, Pureplay Digital, Influencer Marketing and most recently Shoppable Tech with a vast portfolio of experience that includes Channel 5, Yahoo, Takumi […].
111 
VideoWeek
JUNE 21, 2022
Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Programmatic media’s inconvenient truth. Scope3’s data aims to plug this knowledge gap.
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