illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Many advertisers are warming up to the idea and are utilizing AI and machine learning (ML) tools to fill the gap. Follow @illuminHQ

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Advertising Pop-Up Machine Learning Ad Space 104

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. An MPM platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact.

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Machine Learning Marketing Cookies ROI 105

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Enhanced Metrics for Measuring Success: New metrics and analytical tools will emerge to better measure the effectiveness and ROI of AR advertising campaigns.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities. SmartHub's Features Have No Limits!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

OCTOBER 8, 2021

In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.

Retail 52

Retail Media Ad Inventory ROI 52

Ad Monsters

SEPTEMBER 14, 2022

Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries. As a top Google MCM Program Partner, the ad tech company is mindful of adhering to strict ad quality guidelines, transparency, and account structure.

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Machine Learning Viewability Ad Tech Video Ads 73

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. These signals can also include the length of time a caller speaks versus how long the sales rep speaks.

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Machine Learning Marketing Conversion SEO 100

Smart-Hub

APRIL 12, 2024

Tracking this metric is important for evaluating the ROI, which helps refine marketing strategies. Viewability and Fraud Detection Fake impressions and clicks mislead campaign analytical data and prevent marketers from adopting their strategies correctly while also decreasing ROI. Does SmartHub look like the right solution to you?

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

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Advertising Ad Exchange ROI Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. The list is below.

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Monetize More

MARCH 2, 2023

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. We’re still trying to figure out the numerator denominator of the tech ROI equation, because none of this is cheap,” said Bregman. Oh, and there’s the cost.

Media 59

Media Machine Learning Demand Side Platform Agency 59

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digiday

MARCH 15, 2023

The dashboard uses natural language and machine learning AI to analyze data from tens of thousands of sources, ranging from sentiment and hashtags to themes and passion. As commerce grows, Publicis is continuing to gather data on multi-touch attributes and exploring a new product with Amazon’s ad tech team to test attribution. [If

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Agency Machine Learning Media ROI 54

Smart-Hub

JANUARY 16, 2024

Everything is based on data, so ads have higher ROI; High speed. Then, algorithms find a relevant inventory within a couple of seconds, so the ads are displayed to users virtually immediately; Convenience. After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically.

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Ad Exchange Advertising Media Machine Learning 49

illumin

OCTOBER 20, 2023

This increases the chances of them taking action, such as making a purchase or clicking on the ad for more information. Lastly, contextual targeting improves return on investment (ROI) for advertisers. This leads to higher ROI compared to generic or irrelevant placements. Follow @illuminHQ

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. But what is it that will shape programmatic advertising trends for this year – and beyond?

Advertising 52

Advertising Cookies Ad Space Audience 52

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado.

Viewability 63

Viewability Healthcare A/B Testing Food 63

VideoWeek

AUGUST 11, 2023

UM Launches Retail Budget Allocation and Optimisation Tool ‘Shoptimizer’ IPG-owned media agency UM has announced the launch of ‘Shoptimizer’, a new retail budget allocation and optimization tool which UM says simplifies commerce planning while maximizing ROI. GroupM Gains Access to IRIS.TV million to $63 million.

Retail 52

Retail Media Ad Tech Agency 52

Lemonads

MAY 22, 2020

At the same time, we’’e seen huge scale tech developments in programmatic algorithms and Big Data, with fraud prevention ad tech and data analysis at the front of many strategic advertising developments. Ad fraud detection tools help networks and advertisers to uncover, analyze and block invalid traffic in real time.

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Affiliates CPA Advertising Machine Learning 52

Adtelligent

DECEMBER 29, 2020

Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Connected TV Is Here to Stay.

Advertising 52

Advertising Ad Space Audience Education 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues?

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Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. However widely-used programmatic tools use machine learning to inform media buying strategies.

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Agency Media Ad Tech eCommerce 52

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. Automating everything and anything. All of these will remain relevant in 2023.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Smart-Hub

DECEMBER 8, 2023

Especially when combined with machine learning (ML) and artificial intelligence (AI) technologies that can successfully create and update models in the programmatic advertising ecosystem. Improving the quality of information collected and analyzed to target audiences. It all depends on the project’s features, of course.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digital Remedy

APRIL 13, 2023

Welcome to the third episode of The Digital Dish , where we dish on all things ad tech! And that knowledge will help you allocate your resources more effectively in the future, working towards the goal of increasing overall ROI. Prefer to read? The most common methodology you’ll hear of is the last-touch model of attribution.

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Conversion Brand Awareness A/B Testing Machine Learning 52

Automatad Inc.

DECEMBER 1, 2023

Bumper ads: Bumper ads are short-form video ads that are typically six seconds long and non-skippable. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. It can be somewhat intrusive to the content the users are watching.

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Video Ads Non-Profit CPM Viewability 40

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

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Machine Learning Marketing ROI Demand Side Platform 129

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Lead form ads in search. Semantic search.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

APRIL 5, 2022

Traditional attribution modeling relies on interpreting static ROI metrics in a dynamic marketing environment. Marketers must acknowledge that ROI measurement is complex and requires a combination of optimized management structures and high-quality marketing attribution tools. Get the daily newsletter digital marketers rely on.

Marketing 97

Marketing Machine Learning Conversion Cookies 97

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. ActiveCampaign.

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