VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

VideoWeek

AUGUST 25, 2022

Breaking down the video formats, video interscrollers scored highly at 3 seconds, followed by native video at 2.8 The study additionally showed that active attention decreases as video length increases; according to the survey, 15-second video ads delivered 2.8 Sense trafficking.

Video Ads 124

Video Ads Cookies Viewability Banner 124

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The T-Pain campaign is led by the chain’s creative agency of record, TBWAChiatDay LA, in partnership with Zoned and Hero Collective. You can unsubscribe at anytime.

Entertainment 96

Entertainment ROI Agency Retail 96

illumin

DECEMBER 3, 2024

Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. Aim for quality over quantity, targeting only the most relevant audiences.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

VideoWeek

JUNE 15, 2025

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. CEO Jonathan Moffie tells VideoWeek.

Agency 40

Agency Demand Side Platform Video Ads Conversion 40

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Food 82

Food Cookies Pop-Up ROI 82

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

VideoWeek

MAY 6, 2025

Digital Video Ad Spend Overtakes Linear TV in US Digital video ad spend surpassed linear TV in the US last year, according to the IAB, rising from 29 percent of total video spend in 2020, to 51 percent in 2024. percent of total ad-supported TV viewing. The inaugural report found that 72.4

Advertising 52

Advertising Video Ads Ad Tech Agency 52

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences.

Education 98

Education Demand Side Platform A/B Testing CPM 98

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments. Follow @illuminHQ

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. However, Diageo saw a 2.6% decline in sales in the Asia Pacific. You can unsubscribe at anytime. Sign up A valid email address is required.

Cookies 65

Cookies ROI Retail Agency 65

Ad Tech Daily

JULY 28, 2022

The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise.

Ad Tech 119

Ad Tech Audience Media Agency 119

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

VideoWeek

SEPTEMBER 27, 2024

The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 75

Ad Server Ad Tech Video Ads Impressions 75

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? Of course, IAB Tech Lab’s guidelines are only that. In-stream vs. out-stream.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Recommended Reading How E.l.f. balances entertainment, purpose to tap into a TikTok trend By Chris Kelly • Jan. 28, 2025 E.l.f.

Cookies 65

Cookies Pop-Up ROI Retail 65

Ad Tech Daily

OCTOBER 12, 2022

In this role Finegan will be responsible for growing LightBox TVs commercial relationships with holding companies, independent agencies and direct clients. The post LightBox TV Appoints Sam Finegan as SVP Demand appeared first on Ad Tech Daily.

Ad Tech 111

Ad Tech Audience Agency Advertising 111

Ad Tech Daily

JULY 25, 2022

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on Ad Tech Daily.

Machine Learning 111

Machine Learning Ad Tech Media Agency 111

Ad Monsters

SEPTEMBER 13, 2022

A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can improve its own CO2 emissions. Many have believed that the ad tech industry’s carbon footprint is nearly non-existent. Many brands, agencies, and vendors can fall under multiple scopes. The Scope of Sustainability.

Ad Tech 105

Ad Tech Education Agency Video Ads 105

VideoWeek

JUNE 21, 2022

Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Many of the major agency groups and ad tech companies have committed to becoming carbon neutral in the not-too-distant future.

Ad Tech 98

Ad Tech Impressions Video Ads Media 98

VideoWeek

APRIL 14, 2025

According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4 And some campaigners argue that a true reflection of the advertising industry’s environmental impact should also include emissions from the products that are sold as a result of ad campaigns. .”

Ad Exchange 59

Ad Exchange Agency Advertising Ad Tech 59

Martech Series

AUGUST 18, 2022

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds.

Ad Tech 98

Ad Tech MarTech Impressions Video Ads 98

Advendio

FEBRUARY 28, 2023

Matthew’s extensive experience in both sales and the ad tech industry make us delighted to welcome him to our team and utilize his expertise to further ADvendio’s expansion. I started my media career on the agency side of the business as a media buyer. I double majored in History and French.

Ad Tech 96

Ad Tech Media Video Ads Agency 96

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

Viewability 98

Viewability Media Advertising Ad Tech 98

MNTN

JUNE 6, 2022

The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. And according to a new report from healthcare ad tech firm DeepIntent, there is a reason for that growth—64% of Connected TV viewers prefer watching ads over paying more for content. .

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

VideoWeek

FEBRUARY 27, 2023

Celebrating the Best in Video & CTV Advertising The EVA categories this year are: Campaigns Best CTV Campaign Best Social Video Campaign Best Cross-Media Video Campaign Best Use of Data Best Video Campaign Best Performance Campaign Individual Leadership in Video Award Rising Star (under 35) Commercial Leader of The Year Video Innovator of the Year (..)

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Ad Tech Daily

MARCH 17, 2023

“We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising” Gamut offers advertisers brand-safe, direct […] The post Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local Advertisers Through the Use of Artificial Intelligence appeared first on Ad Tech (..)

Advertising 98

Advertising Ad Tech Video Ads Media 98

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. “By Read on VideoWeek. billion, up 4.9

Ad Tech 98

Ad Tech Ad Server Agency Media 98

VideoWeek

JULY 13, 2022

The best in European video and CTV advertising convened at Regent’s Park yesterday for Videoweek’s inaugural European Video Awards & Garden Party. The EVA winners were: Best Agency for Video (sponsored by Pubmatic) – Team5pm. Best Agency Team (sponsored by Vevo) – Silverbullet.

Ad Tech 64

Ad Tech Entertainment Food Video Ads 64

Martech Series

FEBRUARY 9, 2023

A study conducted by GumGum and MAGNA Global (which has not been audited by the MRC) found that ads placed with insights that go beyond metadata and analyse the video itself create a 12 percent stronger alignment between an ad and a video. The study also found that video ads placed on a content level were 2.3x

Non-Profit 98

Non-Profit Video Ads CPA MarTech 98