VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. Without the attention to the content, there is no attention to the advertising.

Viewability 122

Viewability Advertising Impressions Media 122

AdPushup

OCTOBER 15, 2023

As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony. Interactive Advertising Bureau (IAB) functions as such a body in the ad tech industry and creates standards and guidelines for the smooth functioning of the industry.

Ad Tech 52

Ad Tech Advertising Ad Ops 52

More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

Display Advertising 45

Display Advertising Advertising Ad Tech Finance 45

The Ad Tech Blog

MAY 3, 2024

Reduced Costs: Decentralization eliminates the need for intermediaries, reducing costs for advertisers and publishers. Improved Efficiency: Blockchain technology can streamline processes, reducing the time required for ad verification. Impact on Stakeholders Ad fraud affects various stakeholders in the digital advertising ecosystem.

Impressions 130

Impressions Education Advertising Marketing 130

More About Advertising

JUNE 21, 2022

This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers (WFA) and various national bodies so presumably has some clout. The post Advertisers try to corral social media and the metaverse first appeared on More About Advertising. The GARM misinformation guidelines have.

Media 59

Media Advertising Ad Tech Finance 59

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” ” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

VideoWeek

JULY 17, 2023

But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Ad Monsters

DECEMBER 14, 2023

Whether you’re an ad tech company, publisher, or buyer, you will transact with the tech giant in some capacity. When it comes to big tech entities like Google, there is no competition, regardless of what they might tell the Department of Justice. There is no doubt that Google dominates the open web.

Cookies 102

Cookies Conversion Ad Tech Advertising 102

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. Media buyers acknowledge this is part of the cost of advertising – you can’t force people to concentrate on your ads.

Advertising 72

Advertising Machine Learning Viewability Media 72

VideoWeek

MAY 15, 2024

More specifically, they should make sure they’re equipped to collect data on their audiences, preferably down to the level of an individual, and make sure that data is organised in a way which is useful for advertisers. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.

First-Party Cookies 98

First-Party Cookies Cookies GDPR Advertising 98

VideoWeek

APRIL 25, 2024

Now it says it expects to start ramping up cookie deprecation “starting early next year” Is this a much needed delay, providing more time for Google to refine its cookie-free Privacy Sandbox tools (while also shifting total cookie deprecation away from Q4, a crucial period for advertising)? Yes, it is.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

Martech Series

SEPTEMBER 15, 2022

Jeff Jan Brings a Mix of OOH and Ad Agency Expertise to Newly Created Role. The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced the hiring of Jeff Jan as the organization’s first Head of Industry Initiatives.

Education 84

Education Ad Tech Media Communications 84

VideoWeek

JANUARY 16, 2024

As much as it gets criticised by some corners of the industry, and some specific measurement bodies have come under fire, the traditional panel methodology for measuring TV viewing remains the gold standard in TV. Like Kantar and Nielsen, major measurement bodies are becoming more and more open to working with new data sources.

Ad Tech 52

Ad Tech Manufacturing Audience Marketing 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

VideoWeek

OCTOBER 30, 2023

Fragmentation between different markets and viewing modes complicates access to inventory, says Albert-Jan Tebbe, Director of Advanced Advertising at Liberty Global. When it comes to CTV, the industry needs to prioritise a seamless user experience, in order to deliver the viewing experience consumers are used to from watching TV.

Advertising 59

Advertising Marketing Ad Tech 59

VideoWeek

MARCH 15, 2023

IAB Europe this morning announced that Belgium’s data protection authority, the APD, has suspended its six-month deadline for IAB Europe to rethink its Transparency and Consent Framework, a widely used technical specification for collection and passing user consent through digital advertising supply chains.

GDPR 93

GDPR Ad Tech Advertising Marketing 93

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability 40

Viewability Communications Agency Advertising 40

Automatad Inc.

NOVEMBER 23, 2023

This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. What is AdTech? The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

APRIL 24, 2023

“Sustainability” is one of the latest buzzwords in ad tech with it driving many of the public talking points on the contemporary conferences circuit as marketers attempt to define themselves as purpose-driven. Some fear the notorious “ad tech tax” could soon have another shade of green.

Ad Tech 47

Ad Tech Banner Media Impressions 47

VideoWeek

SEPTEMBER 22, 2022

Citing the internet’s 2-4 percent contribution to global carbon emissions, IAB Europe said the committee will create standards designed to scale back the environmental impact of the digital advertising industry. The rising tide of sustainability standards. The UK programme was rolled out globally at this year’s Cannes Lions.

Ad Exchange 64

Ad Exchange Ad Tech Agency Media 64

Digiday

JUNE 13, 2022

According to Reuters, Google’s parent company Alphabet offered to let third-party ad tech companies serve ads on YouTube as a proposed remedy to an EU probe into whether restrictions over how third parties can access its services. “Outside the U.S., ” Does this mean cookies will last beyond 2023?

Cookies 61

Cookies Demand Side Platform Ad Tech Education 61

Digiday

MARCH 29, 2023

Earlier this week, Google highlighted its efforts to be a good corporate citizen with its latest Ads Safety Report, plus the unveiling of its Ads Transparency Center — a repository of advertisers where third parties can search to verify where ad dollars are coming from. million advertisers’ accounts in 2022.

Ad network 63

Ad network Ad Tech Advertising Media 63

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. or “UID2,” serving as the fulcrum of the offering.

Cookies 61

Cookies Advertising Demand Side Platform Audience 61

VideoWeek

MAY 3, 2024

Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 percent uptick in advertising. This strong ad revenue in turn came from both linear TV, which grew by 4.4 Roblox Rolls Out Video Ads Gaming platform Roblox started rolling out video ads this week, placing virtual billboards inside its virtual worlds.

Video Ads 52

Video Ads Ad Tech Media Audience 52

More About Advertising

FEBRUARY 8, 2023

Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, a UK Advertising Association climate change initiative whose 50+ members represent 40% of the world’s ad spend.

Agency 45

Agency Advertising Ad Tech Finance 45

Ad Monsters

NOVEMBER 25, 2022

Utilizing the insight that only 2% of women find themselves beautiful, Dove wanted to portray the realistic body type examples of women rather than portraying real women as models. Purpose-Driven Strategies in Ad Tech. There are companies in ad tech who are capitalizing on this message: .

Ad Tech 72

Ad Tech Education Audience Advertising 72

Digiday

APRIL 20, 2023

This is a publisher-ad tech story with that rarest of things: a happy ending. And it starts, like all these stories do, with a publisher (in this case The Guardian) being frustrated over the amount of money it’s losing to ad tech vendors — (specifically ad verification companies). That power rests with advertisers.

Ad Tech 66

Ad Tech Impressions Conversion Advertising 66

VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

OCTOBER 20, 2022

UK marketers increased their budgets in Q3 2022, amidst a period of weakening demand, according to the latest Bellwether Report from British trade body IPA. ” IPA found that main media marketing budgets (TV and radio) fell for the first time since Q1 2021, but online advertising and video rose, the latter seeing a net balance of +8.7

Media 69

Media Agency Marketing Advertising 69

More About Advertising

MARCH 27, 2023

GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his mantra for his two-year term is: “Let’s support a resilient, thriving and mentally healthy workforce.” first appeared on More About Advertising. The post Can new IPA leader Krichefski improve agency mental health?

Agency 40

Agency Advertising Ad Tech Finance 40

Martech Series

FEBRUARY 9, 2023

media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum , a contextual-first, global digital advertising platform, announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. Media Rating Council, a U.S.

Non-Profit 82

Non-Profit Video Ads CPA Media 82

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

More About Advertising

MAY 6, 2020

Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes.

Advertising 64

Advertising Ad Tech Finance Media 64