InMobi

APRIL 13, 2022

And ad tech is by far the most convenient monetization opportunity for telcos and operators. The Whole New Way of Looking at Ad Tech: How InMobi Defines It for Telcos Operators have always looked at the underlined connectivity and monetized it on a cost-per-byte basis. InMobi is here to help you.

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InMobi

APRIL 20, 2021

InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint. Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory.

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Ad Monsters

DECEMBER 21, 2022

First-party data will build a sustainable advertising ecosystem that is fully future-proofed. Thanks to the due diligence of ad quality vendors, tools are available to ward off malvertising and bad actors. . Tech innovations made app publishers reevaluate their ARPDAU. . Need an example? . 2023 Malvertising Preview. Don’t fret.

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InMobi

APRIL 7, 2021

InMobi is excited to launch UnifID, a new solution which allows publishers to seamlessly integrate with identifiers of their choice with minimal hassles. UnifID does this and much more at zero cost to the publisher, ensuring they can generate a higher ad revenue from their inventory.

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InMobi

OCTOBER 8, 2021

In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.

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InMobi

JUNE 4, 2019

As we continue to work towards building a transparent and fraud-free in-app advertising ecosystem, we announced our partnership with DoubleVerify a few months ago as a step towards achieving this goal. While the integration covers both viewability and traffic quality, this blog will focus on how the partnership helps combat in-app ad fraud.

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InMobi

FEBRUARY 26, 2023

Long gone are the days when the programmatic ecosystem was bracing up for the roll out of the General Data Protection Regulation (GDPR) in May 2018. InMobi will look to support the IAB GPP in Q2 2023. At InMobi, we have observed that 51% of ad requests in the European countries where GDPR applies use the Boolean consent method.

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InMobi

MARCH 12, 2020

This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi.

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InMobi

DECEMBER 12, 2019

This post is from Richard O'Sullivan, Executive Director, Australia and New Zealand for InMobi. billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. VAST over VPAID For many marketers today looking to run video ads, there are two key video ad serving tags available: VAST and VPAID.

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InMobi

JUNE 26, 2020

will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. and how InMobi is here to help. intends to build a more responsible and self-regulated ad ecosystem. TCF helps demand partners run ads on publishers more confidently.

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InMobi

NOVEMBER 12, 2019

Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. It is a hygiene factor along with other concepts including viewability, ad fraud and invalid traffic. Apps that fail to comply with the rating standards will not be onboarded by InMobi.

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InMobi

AUGUST 10, 2020

But in the world of ad tech and mobile in-app advertising, the biggest news from WWDC this year related to its ID for Advertisers (IDFA). InMobi, and many others in the mobile advertising space, are very aligned with and very supportive of this overall goal. But considering that the majority of in-app ad spending in the U.S.

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InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9

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InMobi

JUNE 17, 2019

A few months ago, the Interactive Advertising Bureau released two new standards, Sellers.json, and the OpenRTB Supply Chain Object, as a part of its continued efforts in building a more transparent ad tech ecosystem. She has over two years of experience in the field of tech marketing.

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InMobi

NOVEMBER 2, 2021

InMobi’s business leaders in the Asia-Pacific (APAC) region are integral to the organization’s growth. Devika is another one of InMobi’s strong and dependable leaders who have extensive knowledge and experience in the industry. However, having been with InMobi for over seven years, he has worn many other hats here.

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InMobi

MARCH 1, 2022

Fledge API, to enable retargeting and customized ads based on previous app behavior, without sharing data with third parties. For InMobi advertising clients, nothing has changed for now with respect to Android campaigns. Topics API, to enable interest-based advertising without relying on user-level identifiers.

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InMobi

SEPTEMBER 28, 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. Heading into 2018, InMobi is positive about welcoming the next wave of data science and analytics in the ad tech world. This is no sideshow for the sector.

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InMobi

MAY 10, 2019

One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. Unfortunately today, DSPs often underestimate such a need and end up sending multiple malicious ads.

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InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. Definitions As has been noted before on the InMobi blog , “Ads.txt is a simple solution that gives publishers complete control over who is selling their inventory.

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InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. The framework enforces the idea that if a user has not consented to be shown a personalized ad, there is no way – be it through IDFA, hashed email, hashed phone number, IP address, etc. that can be used to securely show them the most relevant ads.

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VideoWeek

AUGUST 18, 2023

” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

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InMobi

MARCH 22, 2021

In this latest edition of our podcast series Mobile Insights with InMobi, we discuss in-app supply path optimization (SPO) with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange. DOWNLOAD NOW More Episodes Of Mobile Insights With InMobi Interested in listening to more interviews just like this one?

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InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. InMobi has been a key partner in helping to develop these specs, and we are excited for them to be live in this initial instance. This spec mainly aims to combat fraud across the ecosystem.

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InMobi

MARCH 20, 2019

This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventory. Today we’re going to talk about a new innovation for the advertising ecosystem, more specifically for the in-app world, this extension of ads.txt.

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InMobi

AUGUST 26, 2018

A consequence of the options available in the marketing and advertising ecosystem is the lack of deep and direct integration between these solutions. This makes the economics of mobile advertising difficult, if not impossible, to compute, resulting in wasteful ad spends. See illustration below.

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InMobi

APRIL 12, 2021

For a more detailed look at what SPO stands for and what it means for mobile marketers, be sure to download your copy of InMobi’s SPO guidebook today. This means that advertisers may need creative that works with a wide variety of screens in order to ensure ads are rendered properly and look good.

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InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Mobile is an inherently interactive media source, and the best ads take advantage of this functionality.

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InMobi

AUGUST 20, 2020

As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. InMobi fully supports this change being introduced in iOS 14 in the spirit to put the privacy of users first and giving people more control over the way their personal data is managed.

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InMobi

SEPTEMBER 15, 2020

While it was a step in the right direction, the first version of TCF did not meet certain needs that ad buyers had. Ensures Standardization One of the biggest hurdles with the earlier version of TCF was that Google, one of the largest ad tech players in the market, did not participate in or support the TCF. InMobi and TCF 2.0

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InMobi

MAY 5, 2021

On May 4, InMobi hosted an eMarketer webinar titled " It’s Here—What to Do About Apple’s ATT and IDFA Deprecation.” These changes will have a profound effect on in-app advertising in the Apple ecosystem, as mobile programmatic advertising was previously underpinned by user-level targeting. A1: Prior to iOS 14.5,

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Digiday

JUNE 21, 2022

Platforms have sucked so much money out of the market that five of the world’s largest own around 60% of all global ad spend. “The rules of engagement have changed,” said Pavlos Linos, CEO at ad tech vendor Exit Bee. That’s meant ad tech vendors have had to change tact. .

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InMobi

OCTOBER 29, 2021

through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection. Key Highlights 57% said they would prefer that mobile apps have ads, rather than having to pay to download apps. 42% said they don’t want ads to be personalized to them at all.

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VideoWeek

JUNE 2, 2023

And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away. The Week in Tech RTL AdAlliance Launches TV Targeting Solution RTL AdAlliance has introduced a profile targeting solution for TV advertisers. “At million) fell 1.7

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InMobi

DECEMBER 26, 2018

LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click. Campaigns were deemed successful only if they came from one particular ad or promotion.

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InMobi

DECEMBER 14, 2015

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. Could Apple build something that would potentially destroy a $32 billion burgeoning mobile ad business? Myth#2 – Everyone will block ads.

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