Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube.

Video Ads 69

Video Ads Ad Inventory Audience Ad Targeting 69

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 84

Ad Tech Demand Side Platform Ad Exchange Cookies 84

The Ad Tech Blog

JUNE 17, 2024

This can involve changing the visuals, experimenting with different ad formats, and using dynamic content. By doing so, marketers can capture the audience’s attention and prevent ad fatigue. For example, if you have been using static images in your ads, consider switching to video ads or carousel ads.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Karola Karlson

FEBRUARY 22, 2025

How to find good LinkedIn ad examples? To find LinkedIn ad examples, you’ve got two options: Browse your LinkedIn feed to see the ads targeted at you. Go the the LinkedIn Ad Library and search for specific brands’ ads.

ROI 52

ROI Ad Targeting Video Ads Conversion 52

Single Grain

MAY 31, 2025

Search engines are rapidly deploying AI to provide immediate answers through features like Google’s AI Overviews and Gemini, which transform how users interact with search resultsand by extension, with the paid ads that traditionally commanded prime real estate on those pages. But the reality is more complex.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. The purpose of an OTT advertising platform doesn’t end at serving video ads. Targeting Options.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. That platform will be crucial for leveraging the data necessary to produce and serve myriad creative variations via a single Video Ad Serving Template (VAST) tag.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

The Ad Tech Blog

JUNE 13, 2024

Step 3: Leverage Data-Driven Insights Data-driven insights are crucial for optimizing digital ad spend. These insights can inform ad targeting, content creation, and media planning strategies. This shift will impact how businesses collect and use consumer data for ad targeting.

ROI 130

ROI Audience Ad Targeting Conversion 130

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Ad Beat

JULY 11, 2024

To answer all those questions (and more), we used Adbeat data to dive into the display ad strategies of three major property-booking platforms: Airbnb Booking.com VRBO Here’s what we found… Airbnb Ad spend and networks Our estimated data shows that Airbnb shelled out approximately $7.3

Video Ads 95

Video Ads Display Advertising Audience Pop-Up 95

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech

MARCH 10, 2023

Since the ads can’t be changed and will exist in the game ad infinitum, rates are expensive and charged on a fixed-fee basis. Dynamic in-game advertising Dynamic ads can be replaced quickly and deployed instantly. These ads can appear in different places and formats (display and video ads are the most common).

Advertising 117

Advertising Ad network CPM Non-Profit 117

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding 98

Header Bidding Ad Inventory CPM Impressions 98

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? The app sends the request to the publisher’s network or ad exchange. Marketplace 2. Drawbacks of In-App Advertising.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Ad Beat

JULY 3, 2024

Publishers As we know, Shopify spends the bulk of its display budget on video ads, so it’s no surprise that YouTube is their #1 publisher: Source: Adbeat Their YouTube ads mostly appear on generic big channels like MrBeast and Bento e Totó, both of which have millions upon millions of subscribers. Publishers Approximately $35.8

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Monetize More

MAY 23, 2023

For instance, offering players the ability to watch video ads in exchange for in-game currency can provide a lucrative revenue stream while enhancing player engagement. This type of advertising is known as rewarded video, and it has become increasingly popular in recent years.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained.

Advertising 98

Advertising Impressions CPM Cookies 98

Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. Where Can You Find Post-Roll Ads?

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Single Grain

MAY 12, 2025

Several key innovations are also driving results: Commerce Feature Marketing Application Performance Insight Live Shopping Real-time product demonstrations with purchasing capability 22% higher conversion rates than standard product videos Product Showcases Shoppable video content highlighting product features 3.7x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Brid.tv

OCTOBER 7, 2022

Are you considering monetizing your video content through instream advertising? Then you should get familiar with the most common types of instream video ads. Today we tackle the topic of mid-roll ads — what they are, why you should use them, and how to place them on your content. hide ] What Are Mid-Roll Ads?

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Monetize More

MARCH 10, 2023

For example, placing ads above the fold, in content, or in sticky positions tends to generate higher RPMs than other ad placements. Similarly, using ad formats such as native ads or video ads can often result in higher RPMs than traditional display ads. What factors affect RPM?

Header Bidding 73

Header Bidding Ad Inventory CPM Impressions 73

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Ad Monsters

MAY 22, 2023

This case jeopardizes the efficiency of ad targeting.” The latter needs a more thorough understanding of the environment where their ad assets occur. What the Move Should Be Vladimir Lyubarskiy : “Here I see the demand for converged video ad workflows around a multi-platform content distribution model.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

AdvertiseMint

AUGUST 20, 2023

TopView Ads: Imagine opening TikTok and being greeted by a full-screen video ad. That’s what a TopView ad is. Branded Effects: These ads allow brands to create their own augmented reality (AR) effects that users can apply to their videos. Some users are skeptical of ads.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. Advertising video on demand (AVOD) is where the consumer can watch content containing ads without any fee.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Single Grain

JUNE 11, 2019

Text Ads : These ads show up in LinkedIn’s right sidebar and consist of a headline, description and small image. Dynamic Ads : These ads are personalized to each user, utilizing their own profile information in the messaging. Deciding which ad type is right for you comes down to your objectives, resources and budget.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Native Advertising Conversion Rate 97

Ad Beat

MAY 9, 2024

Creatives Standard 1-800 Flowers runs two basic types of standard ads. First, there are generic ads with evergreen appeal… …then you’ve got ads geared toward specific events, like birthdays and Mother’s Day… …and also, amusingly, ads targeting people who forgot to buy a gift for one of those occasions: Better late than never, indeed!

Display Advertising 89

Display Advertising Video Ads Audience Shipping 89

Digiday

OCTOBER 25, 2022

In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert. Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix. “And

Retail 67

Retail A/B Testing Shipping Audience 67

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Video Ad Units.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

AdvertiseMint

AUGUST 13, 2023

Branded Effects and Filters: These let users apply branded effects to their videos, subtly promoting products. Spark ads: These special ads allow advertisers to combine original TikToks into ads. Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

JANUARY 8, 2024

With pay-per-click (PPC) or pay-per-impression (PPI), advertisers control their spending, making Facebook ad placements accessible for businesses of all sizes. Diverse ad formats. Facebook offers a variety of ad formats to cater to different marketing goals. Understand your target audience inside out. Know your audience.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52