Digiday

APRIL 26, 2023

Programmatic advertising is poised to reshape the nature of the upfronts, adjusting this future-driven ad-buying model to one that provides buyers more flexibility in how they use their media and the ability to incorporate real-time, data-driven decisions. no repeating ads). no repeating ads).

Ad Server 69

Ad Server Impressions Audience Conversion 69

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

VideoWeek

MARCH 20, 2024

Publicis says the offering will combine Epsilon’s proprietary identifier with artificial intelligence in the ad server, which it says will drive stronger outcomes on retail media’s own digital storefronts, and other inventory powered by their data. ” Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media Ad Server Impressions 52

Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. This new addition is part of Beachfront’s larger expansion plans across several departments of the company.

Ad Server 87

Ad Server MarTech Media Marketing 87

Unruly

FEBRUARY 23, 2023

What efficiencies can modern CTV ad servers bring here? Modern ad servers are built for the transition from traditional linear TV to addressable TV, enabling greater control over the ad break behaviour so that it’s filled in an optimal manner and facilitates a high-quality user experience.

Ad Server 52

Ad Server Audience Advertising 52

VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. How is that decision made? So that’s one big concern.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Unruly

FEBRUARY 10, 2023

One example could be, especially on AVOD, reducing the length of the ad break if the platform doesn’t have high-quality ads to fill it. The other thing that I see is that many publishers rely 100% on third-party monetization platforms without leveraging the benefits of an ad server.

Ad Server 52

Ad Server 52

Kevel

AUGUST 25, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Kevel

JULY 19, 2022

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Automatad Inc.

NOVEMBER 9, 2023

It is a client-side header bidding performed to call multiple demand partners simultaneously, collect their bids, and then send them to an ad server for final decision-making. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Digiday

MARCH 19, 2023

Separately, some commented that the utility of the Xandr ad server (one of Microsoft’s ad tech assets ) did not live up to expectations — some of Netflix’s earliest in-housing conversations centered around a potential new ad server.

Ad Tech 69

Ad Tech Ad Server Advertising Conversion 69

Paleo AdTech

DECEMBER 10, 2023

At first, SSPs primarily helped publishers to manage relationships with ad networks and were not focused on real-time bidding (RTB). Fairly rapidly, as exchanges and DSPs also developed and agency trading desks appeared, they took on more programmatic decisioning responsibilities.

Ad Server 52

Ad Server Ad Tech Ad network Video Ads 52

Monetize More

JANUARY 10, 2023

Whether you’re an adtech expert or not, the AdOps Grader empowers you to gain insight into what factors impact your results and make data-driven decisions to improve your overall performance. The AdOps Grader is a one-of-a-kind tool that helps optimize your ad units and monitor their performance in real time.

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Martech Series

NOVEMBER 27, 2022

In addition to this, the company is now able to utilize ADvendio’s connections to ad servers, DSPs and ad exchanges. By bringing a key business unit onto their Salesforce platform, ADvendio will also drive increased business intelligence, supporting Domain to make effective business decisions when iterating ad products.

Ad Server 93

Ad Server Ad Exchange MarTech Advertising 93

Smart-Hub

AUGUST 8, 2023

With their ability to simplify ad operations and provide rich tracking metrics, these scripts allow advertisers to reach decision-makers effectively. This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Automatad Inc.

FEBRUARY 1, 2024

The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. IAB Tech Lab says this will make bid loss analysis impossible. ” This comes as the U.K.

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech Series

NOVEMBER 9, 2022

. “It’s not enough to just have an omnichannel campaign strategy; you need to connect with fans on a deeper level to show that, as a brand, you truly understand how important a particular sport, team, or venue is to their identity, and how that translates to the products and services they’re most likely to buy.”

Advertising 81

Advertising Ad Server Audience MarTech 81

Clearcode

AUGUST 4, 2022

Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an ad server. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an ad server.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Paleo AdTech

APRIL 5, 2022

At first, SSPs primarily helped publishers to manage relationships with ad networks and were not focused on real-time bidding (RTB). Fairly rapidly, as exchanges and DSPs also developed and agency trading desks appeared, they took on more programmatic decisioning responsibilities.

Ad Server 52

Ad Server Ad Tech Ad network Video Ads 52

Kevel

JUNE 7, 2022

Or, should they abandon auctions altogether and just rotate ads evenly? To aid in these decisions, this article defines different auction methods, helping publishers decide which model works best for their ad business. What are ad auctions? Publishers run ad auctions in order to maximize their revenue.

Ad Server 52

Ad Server Impressions CPC CPM 52

VideoWeek

JUNE 14, 2023

The company sells advertising while acting as an intermediary between advertisers and publishers, which allows it to control “both sides of the ad tech market,” said Margrethe Vestager, European Commissioner for Competition. According to the Commission, Google has abused its dominant position in digital advertising since 2014.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

Martech

DECEMBER 30, 2021

In the upcoming year, Open Real Time Bidding (oRTB) will gain momentum, as advertisers will be triggering more automatic bids to get even more relevant audiences for ads. “By These are “watershed” deals that will impact the entire TV landscape, according to Kevin Krim, CEO of ad measurement and analytics company EDO.

Advertising 117

Advertising Ad Server Audience MarTech 117

Digiday

JULY 17, 2022

Interestingly, Google recently offered to reverse this decision as an olive branch to EU competition authorities, according to reports, with regulators there yet to respond. billion with its “network advertising revenues” — those generated by its AdMob, AdSense and Google Ad Manager tools, according to Alphabet — contributing $31.4

Header Bidding 79

Header Bidding Ad Server Ad Tech Demand Side Platform 79

Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

Ad network 52

Ad network Cookies Ad Server Media 52

Monetize More

APRIL 13, 2023

Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. In this guide, we break down everything you need to know about header bidding so you can make an informed decision. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. The ad exchange compares and analyzes all the bids received against your requirements, such as floor price and line items.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

MAY 31, 2022

Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner. A publisher can view their rCPM metric statistics through their ad server’s data monitoring tools.

CPM 119

CPM Header Bidding Fill rate Impressions 119

Martech Series

AUGUST 12, 2022

“As an industry leader in contextual targeting and brand suitability, Silverpush offers its customers the ability to unlock video-level context, ensure brand safety, increase ROI, and make better decisions across more streaming video and CTV campaigns.”.

Machine Learning 52

Machine Learning Ad Server ROI MarTech 52

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Publishers’ Perspectives: Tag management acts as an ad server for vendor tags and allows publishers to manage when vendor tags serve, how frequently they should serve, in what order of priority, and the duration.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52