MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

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Ad Monsters

APRIL 18, 2024

5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties. This allows rev ops teams to align management on the KPIs they should prioritize.

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Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one.

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Ad Monsters

JULY 14, 2022

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. If the publisher is already working with AM360, they no longer need an additional ad server to monetize their newsletters. Ad Serving Capabilities and Programmatic Monetization.

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Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

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VideoWeek

SEPTEMBER 29, 2023

Director, Platform Monetization, PlutoTV (a Paramount Company) Collected on his behalf by Olivier Jollet, Executive Vice President and International General Manager, Pluto TV Rising Star (Under 35) – Gabrielle Persson, VP of Products, SeenThis Follow VideoWeek on Twitter and LinkedIn.

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Advendio

FEBRUARY 22, 2023

As a result, our ADvendio Product & Development team launches new customer-focused features and updates every month to ensure that our omnichannel advertising management platform is future-proofed to meet the evolving needs of advertising industry stakeholders. The information delivered is synchronized with connected ad servers.

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Clearcode

AUGUST 4, 2022

Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. In this post, we explain what a self-serve ad platform is, how it differs from managed ad campaigns, how it works, what the key features are, and how to build one. Key Points.

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Ad Monsters

MAY 23, 2022

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. “An ad ops partner can provide the white-glove client services that companies need; the same level of service they’d want and require from their employees.

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. How Does Prebid Server Pass On the Winning Bid to the Ad Server? The Prebid Server returns bids to Prebid.js

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Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. Let’s find it out.

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Monetize More

NOVEMBER 28, 2022

Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their advertising inventory. In this post, we’ll take a look at some of the features that make Google Ad Manager so popular among publishers.

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Martech Series

NOVEMBER 27, 2022

Motivated to innovate in their industry by leveraging their unique data, products and technology, Domain needed a simple and scalable solution for managing their advertising processes. Domain had long been using a number of owned and off-network channels to manage media.

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Unruly

FEBRUARY 23, 2023

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. What efficiencies can modern CTV ad servers bring here?

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Advendio

NOVEMBER 28, 2022

At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Media Buying Connections for More Effective Campaigns. Google Campaign Manager 360.

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Paleo AdTech

DECEMBER 10, 2023

Through a friend, he landed back near his and his wife’s hometown, in Dulles, Virginia at the post-merger AOL doing QA for ad campaigns and rotating through various roles, ending up heavily involved with video ad products. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

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Digiday

MARCH 19, 2023

After all, the streaming giant had to issue rebates to advertisers after its initial campaigns failed to live up to earlier expectations. Meanwhile, others cited limitations around ad targeting and measurement, along with accompanying high CPMs , were also contributors to a disappointing start.

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce.

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Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

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Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. B2B programmatic advertising represents a sea change in how businesses reach their target audience.

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Advendio

MARCH 20, 2023

With the growing popularity of podcasts, many businesses are turning to podcast advertising agencies to help them create and implement successful podcast advertising campaigns. However, these agencies face several technology challenges that can impact their ability to effectively manage and optimize podcast advertising campaigns.

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Automatad Inc.

NOVEMBER 23, 2023

They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc.,

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Ad Monsters

FEBRUARY 20, 2024

While free accounts are a great way to collect first-party data, Ravi Mattel, CEO of Quizzly.ai, warns that subscriptions may not be enough for publishers to get the volume of data they need to create robust audience segments, especially if the AdOps teams want to use those segments for ad campaigns.

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Basis

AUGUST 15, 2022

Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. In a recent survey, the majority of advertisers reported using 7 platforms in a typical day and 9 for a typical ad campaign. Reduce Complexity.

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Advendio

MARCH 20, 2023

As an advertising professional, you know that managing ad bookings can be a complex and time-consuming task. Coordinating with clients, juggling multiple campaigns and keeping track of available inventory can be overwhelming. That’s where ADvendio comes in.

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Automatad Inc.

JANUARY 29, 2023

It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Step 2 : The user hits the URL address.

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VideoWeek

OCTOBER 6, 2023

It’s encouraging to see that overall revenue continues to rise, albeit modestly and despite a challenging economic environment,” said Richard Reeves, Managing Director at AOP. The Week in Tech TikTok Tests Ad-Free Subscription TikTok is testing an ad-free subscription tier, according to plans first discovered in code within the app.

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MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

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Martech Series

JUNE 9, 2022

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor.

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Clearcode

FEBRUARY 15, 2022

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. An order management system (OMS) for publishers handles the whole sales process to meet their customers’ demands and grow their company’s revenue. What Is An Order Management System?

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Automatad Inc.

MAY 9, 2023

Let’s have a quick overview of both: Direct-sold video ads: As the name suggests, these ads are sold to direct advertisers based on inventory volume, CPMs, and duration of ad campaigns. Direct-sold video ads require human efforts to satisfy the advertiser’s needs, and the advertising process is completely manual.

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Paleo AdTech

DECEMBER 10, 2023

Datorama built an innovative data aggregation, transformation and visualization engine that allowed digital marketers to understand campaigns holistically and in detail, and to optimize ROAS. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. It proved particularly attractive to large media agencies.

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Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). There’s a chance that an agency might partner with you for larger campaigns if you are a big digital pub. Agency Trading Desks (ATD). Creative Optimization.

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Digiday

NOVEMBER 17, 2022

Frequence’s end-to-end solutions equip clients with the tools necessary to create personalized, multichannel media proposals with campaign insights as well as launch, manage and optimize omnichannel campaigns. Best Connected TV/Streaming Video Management Platform. Best Content Management System. Tremor Video.

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