illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Will audiences pay?

Audience 59

Audience Ad Tech Advertising Media 59

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. Not only are the messages welcomed by customers as a key part of the customer service experience, but they drive revenue by encouraging repeat purchases. In 2022, the brand opened its first five retail stores. “We

Shipping 97

Shipping Click Through Rate Retail Communications 97

Digiday

JANUARY 25, 2024

Media execs pointed to a few reasons why they haven’t made full investments there, such as their own limited resources to explore the store’s capabilities, as well its lack of defined audience and revenue growth opportunities.

Media 85

Media Audience Marketing 85

Martech Series

MARCH 6, 2023

Updated partner program expands resources available and support for service practices as NetBrain continues strong Fortune 500 growth NetBrain Technologies, Inc., Updated partner program expands resources available and support for service practices as NetBrain continues strong Fortune 500 growth NetBrain Technologies, Inc.,

MarTech 77

MarTech Marketing 77

Monetize More

MARCH 27, 2023

As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. More extensive ad sizes allow them to read more fluidly without avoiding a line and coming back to one side or edge each couple of words, as they’d need to with narrower ads.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

PubMatic

SEPTEMBER 19, 2023

As a result, retailers say nearly 2% of their overall revenue comes from commerce media today with hopes this will more than double to reach 4.37% in the future. Less-successful retailers are focused primarily on revenue stream potential or are in the early stages of piloting their strategies.

Media 93

Media Retail ROI Advertising 93

Automatad Inc.

DECEMBER 18, 2023

Share Tweet Share Ready to crack the code on ad blocking? But don’t worry because we are about to explore whether you can flip the script and turn ad blocking to work in your favor by creating an incredible user experience. First things first – let’s break down ad blocking. What Is Ad Blocking?

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Martech Series

OCTOBER 27, 2022

Cloudbeds releases globally available and fully-managed digital marketing solution with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, to help lodging businesses boost their online presence and maximize revenue. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

Marketing 93

Marketing Retargeting MarTech Conversion 93

Martech

OCTOBER 19, 2023

New revenue. Monthly recurring revenue (MRR) and annual recurring revenue (ARR). HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue.

Marketing 128

Marketing Conversion Rate Conversion ROI 128

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. You should reconsider your decision if you lack the necessary expertise or resources in any of these categories. 7 Challenges of building programmatic in-house 1.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Ad Monsters

MAY 18, 2022

In the new eBook “ The Science of Video Viewability and Beyond: A Publisher’s Guide to Maximizing Ad Revenue ,” Ex.co deeply dives into the ins and outs of retaining viewability and even presents a carved out periodic table that outlines the steps to reaching video engagement and revenue highs. .

Viewability 98

Viewability Ad Tech Audience Advertising 98

Ad Monsters

DECEMBER 22, 2023

According to Insider Intelligence/eMarketer , the Disney+ ad-supported streaming option will hit $786.6 million in advertising revenue for 2023 — somewhat higher than the $684.6 It’s also clear that viewers, suffering from subscription fatigue, are embracing a TV-like ad experience with ads interspersed throughout their content.

Education 65

Education Audience Entertainment Impressions 65

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Winning your clients’ loyalty brings you much more revenue. Focusing deeply on the customers you serve.

Manufacturing 119

Manufacturing Marketing Communications ROI 119

Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. ” Your ad, email, message, etc., If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Or, do you have ads?

Education 107

Education Audience Communications MarTech 107

Ad Monsters

APRIL 25, 2023

Many can say which ad units perform best, by format, section, industry, and vertical. But are publishers taking full advantage of these amazing resources? Detailed performance data distributed to all the teams that need it can help publishers win more business and revenue. As it stands, they’re leaving money on the table.

Conversion 98

Conversion Advertising 98

Digital Turbine

DECEMBER 14, 2022

Here’s an interesting paradox: 98% of Google Play revenue comes from free apps. Taking regionality into consideration can allow publishers to maximize in-app revenue, as each region has different nuances. Total app revenue continues to grow, with Asia-Pacific (APAC) currently accounting for nearly 60% of worldwide revenue.

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Ad Monsters

FEBRUARY 24, 2023

While his parents taught him to work hard for his accomplishments, they also led him to use his resources to give back to those in need. We started working with other digital publishers and creators, and now we have the only Black-owned network with YouTube ad sales rights. Those lessons still ring true in his business style today.

Media 98

Media Ad Tech Fashion Entertainment 98

Martech Series

MARCH 7, 2023

As a valued partner to our media customers, Brightcove Ad Monetization extends our commitment to providing them with the best products and services to power their video content, optimize their advertising strategy, and now – for the first time – truly drive and maximize their advertising revenue.”

Media 72

Media Advertising Ad Inventory MarTech 72

Digital Turbine

SEPTEMBER 12, 2022

Shifting from the inefficiency of waterfalls to bidding has created a more fair, open, and efficient ad ecosystem and is one of the most impactful changes we’ve seen in mobile app monetization over the last few years. . Lower ad latency: 41%. ARPDAU provides publishers with a holistic metric to measure revenue per request. .

Audience 98

Audience A/B Testing Fill rate Impressions 98

Playwire

FEBRUARY 28, 2023

Key Points Google AdSense is a simple and accessible ad monetization platform to use, even for the most inexperienced publisher. There are three steps to using AdSense: listing your available ad units and inventory, waiting for buyers to bid on your inventory, and getting paid.

52

52

Ad Monsters

DECEMBER 8, 2022

Bona, head of analytics & revenue optimizations for News & Media Holding Companies at Google, led the discussion. We learned from this panel that a revenue and data strategy department can only make some things happen by standing on its own two feet. Creating Revenue-Driving Page Experiences With Editorial .

Advertising 98

Advertising Education Ad Tech Ad Ops 98

VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. Brands need to be confident that the platform they’re investing ad spend into is as risk-free as possible.

Media 106

Media Ad Space Agency Ad Tech 106

Mediavine

AUGUST 31, 2022

Back in the early days of Mediavine’s ad management offering, we made a promise to ourselves and our publishers to always be open to change. Mediavine Pro is an invitation-only program for professional bloggers with an individual site earning a minimum of $100,000 in annual ad revenue. What Is Pro? How Do I Qualify?

Impressions 105

Impressions Advertising Marketing 105

Digiday

FEBRUARY 13, 2023

Publishers aren’t feeling their best about revenue or the economy overall. Digiday+ Research surveyed 112 publisher professionals to find out how this is affecting their revenue sources, if at all. revenue sources on average, compared with 6.60 revenue sources last year. revenue sources on average, compared with 8.02

Video Ads 68

Video Ads Media Advertising Marketing 68

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. As ad inventory quantity goes up, the ad rates go down.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

YieldBird

MARCH 6, 2024

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. Imagine, as a publisher, you’re hosting a programmatic auction where ads are the star of the show. It’s not just any auction, though.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Playwire

AUGUST 4, 2022

Ad yield management is a simple practice to define, but how it is executed is anything but simple. Yield ops teams have a variety of different responsibilities, but are ultimately responsible for increasing top-line ad revenue. Key Points.

52

52

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

Martech

AUGUST 17, 2022

Is there a shortcut to generating revenue and results in marketing? No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue. If you want more revenue and results from your marketing, here’s the fastest way to success.

Marketing 111

Marketing Conversion Rate Conversion ROI 111

Ad Monsters

MARCH 11, 2024

” Conducted by the IAB Tech Lab’s Privacy Sandbox Task Force — composed of senior ad tech leaderships across 65 companies — the Fit Gap Analysis analyzes the APIs of Privacy Sandbox and its impact on essential digital advertising use cases.

Cookies 65

Cookies Ad Tech Impressions Advertising 65

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. But she’s also optimistic that publishers can diversify their revenue and better engage their readers, and she has made it her mission to help them achieve those goals.

Media 92

Media Ad Server Cookies ROI 92

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources. This has been documented in many, many, many studies.

Audience 115

Audience Education Communications Marketing 115

Oko

DECEMBER 20, 2022

To continuously maximize your ad revenue, you need access to top-tier bids for impressions that work for your online publishing space. Coordinating your resources with a Google Certified Publishing Partner opens the door to […].

Impressions 52

Impressions Marketing 52

Monetize More

DECEMBER 29, 2022

With fewer advertisements and less money spent on each ad, digital media companies must do everything possible to maximize the revenue-generating potential of their assets. However, with the complicated media environment and changing news agenda, there is no one-size-fits-all solution that will automatically boost your video revenue.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

FEBRUARY 21, 2023

Now, if you look at like how the teams are changing on their side, there’s the chief digital officer,” said Ashish Toshinwal, co-founder and CEO of YML, who noted his shop brings its mobile-centric tech skills to bear while adding offshore access to talent. “The benefit of this is cost efficiency,” Pattisall added.

Agency 68

Agency Ad Tech Media Marketing 68

VideoWeek

SEPTEMBER 30, 2022

Advertisers are leaving Twitter due to their ads appearing alongside tweets trading child pornography, Reuters reported on Wednesday. Hours before the story came out, Twitter warned advertisers it “discovered that ads were running within Profiles that were involved with publicly selling or soliciting child sexual abuse material.”

Advertising 116

Advertising Media Marketing 116