MobileAds

JANUARY 24, 2021

As an advertiser, what key factors should you look for when choosing an ad server for advertisers? In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Clearcode

AUGUST 13, 2023

In-app advertising, aka mobile-app advertising, refers to displaying ads within mobile apps on smartphones and tablets. Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Automatad Inc.

DECEMBER 1, 2023

Companion ads Companion video ads are usually displayed alongside the main video content, such as banners or text ads. This ad comes in many sizes and shapes, holding text, images, or rich media content around the video experience. It has a higher viewability and conversion rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

MobileAds

JANUARY 19, 2021

It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players. Put simply, it enables your video ads to appear correctly on video players, across different publishers and ad networks. Non- skippable ads.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Monetize More

JUNE 8, 2022

They are also referred to as session RPMs by many ad networks. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. The term session RPMs are used more often by ad networks compared to ‘RPS’ but they are the same.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions. Interstitial Ads. 7) Check your ads for aesthetics.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Lemonads

AUGUST 25, 2021

Data from Dozens of Ad Networks For publishers, affiliates, and advertisers, having data available about the different ad networks is essential to creating a profitable partnership. Ad Creatives for Conversions Adbeat lets you see the top ads in your industry based on the search you perform.

Affiliates 52

Affiliates Ad network Rich Media Healthcare 52

InMobi

JULY 24, 2013

Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. Of the following tablet-optimized ad slot sizes, InMobi recommends using the 728—90 px, 300—250 px, and 468—60 px slot sizes in the app for best results. But typically, it has been observed that pricing this inventory at 1.5

Advertising 40

Advertising Rich Media Real Estate Banner 40

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 6) Predictive & Lookalike Algorithms.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. Is having a specific conversion rate for the ad important?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

InMobi

FEBRUARY 5, 2013

Do not try to force fit an ad of wrong dimensions into different devices. These ads provide some of the best methods to smartly engage with your user and are definitely tools you should try to leverage Lets take a look at a few ads that resonate very well with users along with the statistics of these ad formats.

Real Estate 52

Real Estate Banner Rich Media Ad network 52

Lemonads

JANUARY 4, 2021

Moreover, some push notification providers now allow you to place small thumbnails and other rich media elements that help improve ad functionality and overall user engagement. To achieve the best result, you need to provide information about the sweepstakes , coupons, or freebies in your ad without misleading users.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

Lemonads

JANUARY 8, 2021

Anyone that has access to the internet can join affiliate programs and launch campaigns that aim to generate conversions. It may vary depending on the offer, but most advertisers pay a commission for every lead, sales, or other types of conversion generated by affiliates.

Affiliates 52

Affiliates Marketing Conversion Food 52

Ad Beat

OCTOBER 30, 2019

” Additionally, they also launched two types of rich-media ban­ner ads containing: Live video feeds of customers using their VISA cards across six major international cities (including, Ho Chi Minh City, NYC and Buenos Aires). . 2019: ‘Money is Changing’. Not to speak at them. But speak with them.

Finance 52

Finance Marketing Conversion Electronics 52

InMobi

JANUARY 3, 2013

The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Ad Beat

JANUARY 1, 2020

increase in conversions, a 50 percent reduction in cost per install (CPI) and a 25 percent reduction in the cost of driving a high-quality user listing within the app. The most popular mobile ad networks come with self-service portals that are designed to drive test campaigns. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Martech

DECEMBER 12, 2022

Versioning tools and data-fed ad design simplify things, allowing you to generate personalized assets for entire campaigns instantly. If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try. Generally speaking, the more you narrow down targeting, the more relevant your ads become.

A/B Testing 97

A/B Testing Conversion Audience ROI 97

Single Grain

JANUARY 23, 2023

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59