Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Digiday

DECEMBER 7, 2022

As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network. “Uber is an advertising network. Premium streaming services are now driving to becoming ad-funded,” he said. Two things are going on.

Ad network 68

Ad network Retail Audience Conversion 68

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

Ad network 52

Ad network CPC CPA Affiliates 52

Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

Ad network 52

Ad network Pop-Up Affiliates Audience 52

InMobi

MARCH 24, 2023

Postbacks are the key output of Apple’s attribution framework, allowing advertisers to receive insights about how effective their ad campaigns are at driving app installs and other conversion events while protecting user privacy. Coarse Conversion Value Redownload Fidelity Type Postback Sequence Index Who Can Receive a Postback?

Ad network 52

Ad network Conversion Ad Inventory Ad Click 52

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew reflects at the end of the conversation.

Media 52

Media Header Bidding Ad network Cookies 52

Martech

NOVEMBER 16, 2023

CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more. Enhanced features include semantic search, expanded agent guidance to chat via CallMiner RealTime, improved user experience in CallMiner Coach, and updated reporting dashboards for enterprise-wide visibility.

Marketing 112

Marketing SEO Conversion Ad network 112

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

InMobi

JULY 30, 2014

You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android devices. Over the next month, you could expect some change in your mobile conversion numbers as advertisers and publishers will migrate to Google AID at different times. Watch this space for more updates!

Conversion 52

Conversion Advertising Ad network 52

Ad Monsters

MAY 9, 2024

Advanced Analytics and AI Today’s fraud detection tools leverage machine learning, data analysis, and pattern recognition techniques to assess the validity of ad impressions, clicks, and conversions, enabling advertisers and publishers to detect and block fraudulent traffic in real time.

Ad Exchange 93

Ad Exchange Machine Learning Ad Tech Impressions 93

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Automatad Inc.

MAY 8, 2024

Here’s the not-so-pretty truth: Lost revenue: Those ignored ads mean missed clicks and conversions, directly impacting your bottom line. Ad engagement woes: Low click-through rates (CTRs) send a clear message to advertisers: “Take your business elsewhere!” But how bad exactly?

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

InMobi

APRIL 25, 2016

It’s crucial to be patient and work with the brand or ad network to continue optimizing and improvising the experience. It’s great to listen to practical insights from someone with hands-on experience in ad monetization at scale! And secondly keep trying out different formats before locking in on THE format.

Native Advertising 52

Native Advertising Conversion Advertising Banner 52

Paleo AdTech

DECEMBER 10, 2023

Part 1 of a multi-part conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks.

Media 40

Media Ad network Ad Tech Conversion 40

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew reflects at the end of the conversation.

Media 52

Media Header Bidding Ad network Cookies 52

Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

Cookies 82

Cookies CPL Ad Tech Affiliates 82

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. However, not all ad networks are created equal.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks.

Media 40

Media Ad Server Ad network CPA 40

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

YieldBird

MAY 31, 2023

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle. In addition, keep a watchful eye on different geos.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech Series

JANUARY 30, 2023

The bots click on the search results, including the ads, and generate fake conversions on the websites they visit, such as adding items to a shopping cart, or submitting fake data to a leads form. The bots then navigate to the scammers’ websites, where they’re presented with high value ads for the websites they just visited.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Lemonads

NOVEMBER 17, 2020

For this reason, advertisers, marketers, and even ad networks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. Users can generate detailed reports about their conversions to analyze data patterns and draw conclusions based on the results.

Affiliates 52

Affiliates Ad network Conversion CPA 52

InMobi

APRIL 28, 2023

Updated April 28, 2023 In their 2022 annual Worldwide Developers Conference (WWDC), Apple announced a new version of SKAdNetwork (4.0), which aims to introduce significant changes for app marketers and ad networks to measure more data on app installs while maintaining user privacy. After much industry speculation, SKAN 4.0

Conversion 52

Conversion Ad network Advertising Marketing 52

Ad Monsters

APRIL 27, 2023

Our ad network partner, SourceKnowledge’s co-founder. The unique purpose of their site can drive greater conversions. They deserve to be rewarded for their ability to drive conversions!” If your inventory is valuable and your audience is primed for conversions, you should drive competition amongst advertisers.

eCommerce 82

eCommerce Audience Conversion Ad network 82

Basis

FEBRUARY 28, 2024

EXPERT POV: Ad networks aren’t incentivized to crack down on the increased bot traffic we’re seeing due to AI advances and the corresponding ease with which bad actors can create bots. These include high bounce rates and traffic spikes without corresponding conversion increases.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Martech Series

JULY 5, 2022

Google and Facebook reward relevant ad messaging with higher placement and lower costs, so improving campaigns’ ad-to-page relevance can be a reliable way to earn a higher ROAS. For advertisers at the juncture of exploring new adtech to drive conversions and results, what top thoughts would you share with them? About Mark.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. That said, optimizing a campaign’s ads can be a time-consuming, complex endeavor.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. These models are critical for optimizing ad spend and refining marketing campaigns.

Conversion 52

Conversion Ad Click ROI Impressions 52

Martech Series

SEPTEMBER 13, 2022

This model uses a performance-based approach as a metric for ad-campaign conversions. A broader look at CPA shows it’s a sustainable model for advertisers that helps them to avoid ad fraud as they only get charged when users perform certain actions. An obvious sign of ad fraud is a disparity between clicks and conversions.

CPA 64

CPA Affiliates Conversion Retargeting 64

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

Affiliates 52

Affiliates Ad network CPC CPA 52

Paleo AdTech

MAY 3, 2022

Part 1 of a multi-part conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks.

Media 40

Media Ad network Ad Tech Conversion 40

Lemonads

MARCH 26, 2021

Besides advertisers and affiliate networks, media buyers also have to maintain a good relationship with publishers, which are the platforms where the traffic comes from. But, these professionals can also rely on ad networks that sell large quantities of assorted traffic at a slightly higher price.

Affiliates 52

Affiliates Media Ad network Conversion 52