Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged. In 2021, Big G paid $26.3

Marketing 114

Marketing SEO Conversion Ad network 114

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Digiday

DECEMBER 7, 2022

As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network. “Uber is an advertising network. Premium streaming services are now driving to becoming ad-funded,” he said. Two things are going on.

Ad network 68

Ad network Retail Audience Conversion 68

Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

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Ad network CPC CPA Affiliates 52

Lemonads

NOVEMBER 24, 2020

Whether you’re an agency, media buyer, or independent marketer, finding the best traffic sources can help guarantee the success of your campaign. In addition to finding a reliable platform that offers quality traffic, media buyers and other marketers need to work with a provider that offers effective ad formats.

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Ad network Affiliates CPC Audience 52

Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

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Ad network Pop-Up Affiliates Audience 52

Monetize More

MARCH 2, 2023

Premium publishers use private marketplaces: With private markets, only a set group of advertisers can bid on a publisher’s ad inventory. Real-Time Bidding Benefits for advertisers From the perspective of buyers/advertisers Econsultancy.com describes it as a form of PPC or pay-per-click marketing.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. Here are our picks for the top ad networks of 2021.

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Ad network Affiliates CPC CPA 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites.

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Advertising Marketing Ad Exchange Retail 123

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this.

Marketing 98

Marketing Conversion Rate MarTech Ad network 98

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

The Ad Tech Blog

FEBRUARY 1, 2021

The first problem I ran into was this “ Your LinkedIn Audience Network setting has been disabled as it is not available for the ad format you selected. “ It is saying that you can’t use LinkedIn Carousel Ads with the LinkedIn Audience Network (third-party sites and apps.) and got 0 results.

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Ad network Audience Conversion Ad Tech 130

Lemonads

MAY 2, 2021

Affiliate marketing is the perfect example because, even though prior knowledge can increase your chances of success, many leading affiliates established themselves quickly and without experience. At lemonads, we’ve worked with countless high-quality affiliates, many of which became leading marketers after a short period of time.

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Affiliates Marketing Conversion Audience 52

Basis

OCTOBER 20, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. If you’re still ironing out your holiday marketing strategies, here are the general trends you should know, as well as some specific insights for automotive , higher education , CPG , and cannabis brands. Welcome to Scout!

Advertising 52

Advertising CPM Marketing Retail 52

Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Fill rate Ad network Video Ads Ad Inventory 52

Martech Series

JANUARY 30, 2023

According to Trey Vanes, Polygraph’s head of marketing, click fraud scammers are taking advantage of a digital marketing technique known as ‘retargeting’ to force high value advertisements to appear on click fraud websites. The bots then click on the ads, which earns money for both the scammers and ad network.”

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Lemonads

OCTOBER 26, 2020

Becoming a successful marketer requires discipline, creativity, and a strategic approach. In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results.

Marketing 52

Marketing Affiliates Audience Conversion 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Lemonads

SEPTEMBER 5, 2021

LeadGen Strategy: Should You Develop an Affiliate Marketing Lead Generation Program? Developing and deploying a comprehensive lead generation marketing strategy internally can put a lot of pressure on your team. Affiliate marketing is a promotional approach where advertisers work with affiliates to promote products and services.

Affiliates 52

Affiliates Marketing Click Through Rate Conversion 52

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? I have been in the B2B market for over 25 years. How are you seeing digital advertising evolve in today’s market and what kind of adtech are you seeing coming to the forefront in today’s market?

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Lemonads

MARCH 29, 2021

But, becoming an affiliate marketer is one of the most accessible and profitable alternatives that are suitable for virtually anyone willing to invest time into learning. We know from firsthand experience that affiliate marketing is the ideal job for digital nomads and anyone aspiring to adopt this lifestyle. What’s a Digital Nomad?

Affiliates 52

Affiliates Marketing Conversion Audience 52

Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

Cookies 83

Cookies CPL Ad Tech Affiliates 83

Brid.tv

APRIL 19, 2024

Quality ad analytics for publishers should have a range of features and capabilities. Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app).

Header Bidding 58

Header Bidding Click Through Rate Fill rate Viewability 58

InMobi

MAY 2, 2012

As an advertiser have you ever wondered if the ad networks that you are working with use the same algorithm for conversion tracking? If not, then how does an advertiser working with different ad networks compare a campaign performance across these networks? Just one solution for all your needs.

Conversion 40

Conversion Ad network Cookies Advertising 40

InMobi

APRIL 25, 2016

Jasjit: Considering the kind of returns, and engaging user experience native ads provide, I strongly believe native ads are here to stay. Eventually, more formats like InMobi’s Native Storyboards will come into the market. From being an eyesore, native ads truly have the potential to make powerful monetization stories.

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Native Advertising Conversion Advertising Banner 52

Basis

FEBRUARY 28, 2024

Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8% Paid digital marketing was a big driver of that growth, and advertisers are relying more on automated platforms to enhance efficiencies and expedite the scaling of campaigns. billion on Cyber Monday.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

AdvertiseMint

NOVEMBER 15, 2023

Defining Mobile Attribution Mobile attribution is the analytical practice of pinpointing which marketing strategies and user touchpoints lead to conversions such as app installs, in-app purchases, or specific app user actions. Why is Mobile Attribution Important? How Mobile Attribution Works?

Conversion 52

Conversion Ad Click ROI Impressions 52

Digital Turbine

JUNE 16, 2022

“The fourth iteration of SKAN is a marked improvement for app install advertisers, and shows Apple is really listening to the app developers that have helped iOS gain such a massive share of the mobile market. Currently, SKAN limits postbacks to a single one, forcing advertisers to choose what conversion event they care about most.

Ad network 52

Ad network Conversion Advertising Communications 52

Ad Monsters

APRIL 27, 2023

With the ongoing explosive growth in online shopping— sales topped $1 trillion in 2022 — advertisers are in the market for new avenues to capture consumers’ attention and spend. Our ad network partner, SourceKnowledge’s co-founder. The unique purpose of their site can drive greater conversions. said Pantazopoulos.

eCommerce 83

eCommerce Audience Conversion Ad network 83

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

InMobi

APRIL 28, 2023

Updated April 28, 2023 In their 2022 annual Worldwide Developers Conference (WWDC), Apple announced a new version of SKAdNetwork (4.0), which aims to introduce significant changes for app marketers and ad networks to measure more data on app installs while maintaining user privacy. Every app developer is also an app marketer.

Conversion 52

Conversion Ad network Advertising Marketing 52

Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. Here is how the process works: 1.

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Ad Exchange Ad Inventory Ad network Ad Space 64