Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. For marketers, AI extends its capabilities to other facets of the marketing process.

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YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

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Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers. However, not all ad networks are created equal.

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Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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Lemonads

AUGUST 18, 2020

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you? and so much more!

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Monetize More

MAY 17, 2022

They are becoming the marketing form of choice for many app developers as they can offer a ‘trial’ of an app before ever being downloaded. While of course, playable ads are directly a paid form of marketing, as they cost money to be displayed on websites and video ad networks. Here are a few playable ads examples.

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Lemonads

SEPTEMBER 6, 2020

Can everyone get push ads? Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level. You will find out what exactly is a push ad and how it works along with the best practice you should be following to ensure success and achieve your goals. The keyword here is willful.

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Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Interstitial Ads. Decent viewability.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. Source: inmobi. Source: inmobi.

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Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.

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illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. Also worth noting is the IAB’s “New Ad Portfolio,” which was set out just under a year ago. Working With Display Ad Formats.

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Lemonads

DECEMBER 11, 2020

Monitor, Test, and Follow your Results Amazon Advertising Final Conclusions Guidelines for a correct advertising campaign While we enjoy the last days of summer, holiday planning is in full swing in agencies and marketing departments around the world.

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Lemonads

SEPTEMBER 3, 2020

In fact, our goal number one is to get those clicks going and focus on increasing the performance indicators related to conversion, most notably, leads and sales. Your headline writing should always be a key component of your internet marketing strategy! To begin with, we must not ignore our SEO as a partner for life.

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Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. TripleLift transforms images with web content into ads.

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Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

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Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Quality ad analytics for publishers should have a range of features and capabilities. This allows you to maintain a competitive edge.

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Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

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Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns.

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Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Right before the COVID-19 pandemic, the U.S.

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Lemonads

JULY 17, 2021

If you are new to marketing and you are just getting used to all the acronyms of the industry, we’ve got your back! This is a marketing metric, quantifies how much your business earns in revenue for every dollar spent on advertising. In other words, tells you how effectively you are spending your marketing budget. What is ROAS?

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AdvertiseMint

OCTOBER 19, 2023

With the rapid growth and evolution of the digital landscape, the language of advertising and marketing has expanded, introducing many new terms and metrics that businesses and marketers need to understand. What is the definition of an impression in the context of digital marketing? ” 1.

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Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Data Aggregators. Creative Optimization.

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Single Grain

MAY 18, 2023

A Google Ads audit is the process of analyzing your pay-per-click account shortcomings to improve your paid search performance on the Google search network. During a PPC audit , your digital marketing agency reviews various aspects of the account that may improve or hamper your PPC ad success.

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NewProgrammatic

OCTOBER 12, 2021

However, Google is not the single provider of search ad solutions, and search ads don’t come in a singular form either. And although the search market is indeed dominated by Google, it’s still a form of digital advertising enabled by various search engines. Search Autocomplete Ads. Search Ad Tiles. Text Search Ads.

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SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

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Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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Lemonads

APRIL 5, 2021

One of the biggest benefits of digital marketing is that this approach allows you to make decisions based on accurate data. Below, we’ll go over the definition of a CPA campaign tracker, the different types available, and give you tips on getting the best tracking software for your media buying ads.

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Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. How do you make native ads work for SaaS? Get My Free SaaS Marketing Plan What Is Native Advertising?

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Automatad Inc.

FEBRUARY 9, 2023

eCPM helps publishers evaluate their monetization efforts’ performance in a standardized way, regardless of the channel, ad type, or pricing model used. Advertisers can then purchase ad space on the publisher’s website, and the publisher will earn revenue based on the number of times the ad is displayed (impressions).

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Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Gather key user data from the get-go.

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Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Google Ads is easy to use with other digital marketing software.

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Single Grain

JUNE 14, 2023

Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. Let’s get started!

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Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

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