Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

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Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

Cookies 83

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YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

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Karola Karlson

JANUARY 16, 2021

Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. Instagram ads cost can reach up to $3.50 If you’re reading this article, you’re probably a marketer looking to advertise on Instagram. What’s the best way to keep your Instagram ad cost low? Instagram ads CPC in 2021.

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Lemonads

AUGUST 18, 2020

What’s the most important thing to know about Taboola’s algorithm, is that it looks at two important factors which will help you figure out when and where to recommend your campaign items and those factors are: Click-Through Rate ( CTR ); Cost Per Click ( CPC ). but what can CTR and CPC do for you?

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InMobi

APRIL 11, 2019

For any marketing strategy featuring ads running in mobile apps, teams have a variety of mobile marketing metrics they can buy against. Are marketing campaigns based on vanity metrics or metrics that matter for the company at large? Marketers paid just to show their ad to a set number of users.

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Lemonads

SEPTEMBER 25, 2020

After having a look at the creative part (how the ad should look like -color associations, text, and images) we will consider the technical part: frequency, targeting, and testing. We’ll give you some advice on how to optimize your push ads campaigns to boost traffic and conversion. Why choose push campaigns?

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Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. CPM ads differ from CPC ads. Impression RPM 2.

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Lemonads

AUGUST 5, 2020

Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link, without talking about their 25x more monthly downloads per month! Depending on your industry expect to start your CPC around $0.10 OutBrain That’s right! But, as you can see.

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Lemonads

APRIL 11, 2021

CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. Other models are expensive and increasingly inefficient, therefore, marketers are exploring and adopting new strategies that maximize their return on ad spend (ROAS).

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Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. Most advertisers bid around $0.5

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Lemonads

SEPTEMBER 6, 2020

Can everyone get push ads? Push ads haven’t been around for a long time and they’ve already taken affiliate marketing to the next level. You will find out what exactly is a push ad and how it works along with the best practice you should be following to ensure success and achieve your goals. The keyword here is willful.

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Lemonads

APRIL 29, 2020

In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. There are dozens of traffic sources available on the market, but Adcash has earned a solid reputation for being one of the most reliable DSP providers out there.

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! In 2018, AdsKeeper expanded its inventory and hit the mark of 5 billion ad recommendations daily !

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Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

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InMobi

MARCH 28, 2019

This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App Store and Google Play Store), acquire users at scale while keeping acquisition costs minimized and launch a successful, sustainable app-led business. This also depends on your average conversion rate.

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Lemonads

OCTOBER 8, 2020

You shouldn’t fear your competitors, the sole fact that they exist means there’s a market for what you offer. To spy on your competitors’ push ads is essentially the most effective way of learning from their successes and failures. It could help you come up with new ideas to build efficient ads and maximize conversion.

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Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. This means in-page push ads are available for all users, on all devices.

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Lemonads

NOVEMBER 24, 2020

Whether you’re an agency, media buyer, or independent marketer, finding the best traffic sources can help guarantee the success of your campaign. In addition to finding a reliable platform that offers quality traffic, media buyers and other marketers need to work with a provider that offers effective ad formats.

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Monetize More

JANUARY 9, 2023

This post was most recently updated on January 18th, 2023 The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. By next year, affiliate marketing spending in the U.S. Affiliate networks operate as the publishers’ marketplace for ad affiliate programs.

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Monetize More

JANUARY 9, 2023

This post was most recently updated on January 12th, 2023 The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. By next year, affiliate marketing spending in the U.S. Affiliate networks operate as the publishers’ marketplace for ad affiliate programs.

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Affiliates Cookies CPL Audience 52

SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

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CPM CPA CPC Real Estate 52

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

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Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

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Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. How do you make native ads work for SaaS? Get My Free SaaS Marketing Plan What Is Native Advertising?

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Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Right before the COVID-19 pandemic, the U.S.

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Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign.

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CPM Conversion Audience CPC 133

NewProgrammatic

OCTOBER 12, 2021

However, Google is not the single provider of search ad solutions, and search ads don’t come in a singular form either. And although the search market is indeed dominated by Google, it’s still a form of digital advertising enabled by various search engines. Search Autocomplete Ads. Search Ad Tiles. Text Search Ads.

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Lemonads

DECEMBER 16, 2020

In addition to keeping up with consumer trends, affiliate marketers also have to identify the networks that give them the best chances of success. But, as you probably know already, there are hundreds of different ad networks to choose from -- but not all of these offer quality users or engaged visitors.

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Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Lemonads

NOVEMBER 12, 2020

If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. What Are Pop-Up Ads? Without further ado, let’s get started!

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NewProgrammatic

APRIL 6, 2022

Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. As the Internet grew and user behavior online changed over time, it became clear that search ads can no longer be based on one’s luck and hunch. But there is a plot twist. When a brand is niche-oriented.

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Single Grain

MAY 18, 2023

A Google Ads audit is the process of analyzing your pay-per-click account shortcomings to improve your paid search performance on the Google search network. During a PPC audit , your digital marketing agency reviews various aspects of the account that may improve or hamper your PPC ad success.

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