Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Lemonads

NOVEMBER 17, 2020

While digital marketing is relatively new, fraudsters and other unethical parties have focused on finding ways to swindle businesses and marketers out of their advertising dollars with deceitful tactics. Fraudulent interactions are almost as old as internet marketing, but this issue has gone largely undetected until the last few years.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

Affiliates 52

Affiliates Ad network CPC CPA 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

InMobi

APRIL 11, 2019

For any marketing strategy featuring ads running in mobile apps, teams have a variety of mobile marketing metrics they can buy against. Are marketing campaigns based on vanity metrics or metrics that matter for the company at large? Marketers paid just to show their ad to a set number of users.

CPM 52

CPM Marketing CPC CPA 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Lemonads

APRIL 29, 2020

In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. There are dozens of traffic sources available on the market, but Adcash has earned a solid reputation for being one of the most reliable DSP providers out there.

Affiliates 52

Affiliates CPA CPM CPC 52

Lemonads

AUGUST 2, 2020

Digital marketing is extremely versatile because it allows you to generate revenue in a huge variety of ways. You may choose to become a traditional affiliate marketer and run your website, or you can take a more dynamic approach and become a media buyer that purchases placements on different websites. What is Media Buying?

Affiliates 52

Affiliates Media Ad network CPA 52

Lemonads

APRIL 5, 2021

One of the biggest benefits of digital marketing is that this approach allows you to make decisions based on accurate data. Instead, these affiliates need to partner with reliable tracking platforms and implement these top-notch solutions into their CPA campaigns. What Is CPA Campaign Tracking Software?

CPA 52

CPA Media Affiliates Ad network 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Lemonads

AUGUST 18, 2020

if it doesn’t take away the user experience from the user, the marketer, on the other side, will expect a better engagement. As an advertiser, you would get similar or even better CPA results compared to Facebook, of course, after you carefully optimize. Mainly, the benefits of good native advertising are obvious. and so much more!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

AUGUST 5, 2020

Not only has Outbrain reached a 50% higher time on site vs search, but they also have a 20% conversion rate of Outbrain users clicking on the App store link, without talking about their 25x more monthly downloads per month! Why is Outbrain so extraordinary for advertisers and publishers ? OutBrain That’s right! But, as you can see.

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Lemonads

SEPTEMBER 27, 2020

From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception. At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. What Steps Can Stakeholders Take to Minimize Ad Fraud?

Advertising 52

Advertising Machine Learning GDPR CPL 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network Affiliates CPC CPA 52

SODP

JUNE 8, 2023

The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. This allows marketers to determine the total ad spend for every 1,000 impressions. What Is CPM?

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Book My Free Google Ads Consultation. 9 Google Ads Trends You Can’t Ignore in 2021. Location, language and ad scheduling.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JULY 13, 2023

There are several Google Ads bidding strategies to help businesses reach their target audience and drive conversions. To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network.

CPC 52

CPC CPA CPM Impressions 52

Lemonads

NOVEMBER 12, 2020

If you count all devices, affiliate marketers can work with dozens of different ad formats and every single one has a unique set of benefits. With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

OCTOBER 31, 2023

It’s all about the placement and ad format. Companies leveraging Meta’s ad network have consistently reported positive results. A-Tier Channels X (formerly Twitter ) often finds itself just a step below platforms like Facebook and Google Ads, placing it comfortably in the A Tier.

CPA 52

CPA Advertising Audience Ad network 52

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. To get you started, we put this guide together, where you will learn everything you need to know to create a TikTok ads campaign.

CPM 133

CPM Conversion Audience CPC 133

AdvertiseMint

OCTOBER 21, 2023

User Acquisition (UA) is the cornerstone of mobile marketing. This process is often gauged by the number of app installs or the number of users who engage with an app after seeing an ad campaign or other marketing efforts. Competitive advantage: In the crowded app market, standing out is paramount.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 18, 2023

A Google Ads audit is the process of analyzing your pay-per-click account shortcomings to improve your paid search performance on the Google search network. During a PPC audit , your digital marketing agency reviews various aspects of the account that may improve or hamper your PPC ad success.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

MobileAds

JANUARY 25, 2021

Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 14, 2023

Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. Let’s get started!

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). Example: DV360 (DSP from Google), Mediamath, Appnexus, Sizmek.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

MAY 10, 2022

A Google Ads management agency is responsible for handling the strategy, execution and tracking of an advertising campaign within Google’s ad network. Such firms implement proven ad management strategies such as: Conducting keyword research and planning. Reviewing past ad campaigns. Setting up Google Ads campaigns.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

JUNE 7, 2019

If you have a marketing budget of more than $10K and want to use demographic and device targeting, then you must opt for Apple Search Ads Advanced. If you have a limited budget and don’t have time to dedicate resources for app marketing, then Apple Search Ads Basic is the right choice for you. Text Ads and Creative Ads.

Banner 65

Banner Audience Conversion Impressions 65

Single Grain

APRIL 14, 2022

Note: Google AdWords rebranded to Google Ads in 2018, but many people still use the old name, so we'll use them interchangeably here. In a nutshell, an AdWords agency is a marketing company that specializes in helping brands drive traffic and increase revenue through the use of Google Ads, and are certified Google Premier Partners.

Agency 52

Agency SEO ROI A/B Testing 52