Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? Unity Ads 5.

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Advertising CPM Mobile Ads CPC 54

InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. What Is a Mobile Ad Network.

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InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue.

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InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. In the rapidly advancing digital age, a subset of advertisers has emerged: the mobile app advertiser. How In-App Advertising Works for Advertisers?

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

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InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. LEARN MORE Is All Mobile Ad Fraud Preventable Fraud? So how does it work?

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Mobile Ads Banner Video Ads Brand Awareness 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

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Advertising Affiliates Ad network Mobile Ads 52

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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Monetize More

JULY 14, 2022

Users come across Vignette ads while leaving a page & not when initially landing on a page. Why use Vignette Ads? Advertisers often agree to pay more for vignette ads since they are the best-performing ad formats you can have in-app or on desktop mode. Vignette Ads Examples.

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InMobi

JULY 10, 2014

The world of mobile ad attribution is changing rapidly. From custom solutions offered by mobile ad platforms to independent solutions offered by pure mobile ad attribution players, and in more recent times changes introduced by Google, the world of mobile ad attribution has never been short on options and excitement.

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Mobile Ads Conversion Ad network Advertising 52

Brid.tv

JANUARY 2, 2023

With around 7 billion smartphone users worldwide, mobile advertising has been taking the advertising landscape by storm. The average person spends over three hours a day using their phone and sees thousands of ads a day. But not all mobile advertising is made equal.

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Advertising Conversion Rate Banner Video Ads 52

Paleo AdTech

DECEMBER 10, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

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Banner Mobile Ads Viewability Ad Tech 52

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

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Advertising Ad network Ad Ops Demand Side Platform 52

Martech Series

NOVEMBER 18, 2022

Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Monetize content.

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Fill rate CPM eCommerce Ad Space 96

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. “In Publishers can white label Meson, using it as an in-house solution. Why we care.

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Mobile Ads Ad Inventory ROI Ad network 93

InMobi

APRIL 2, 2013

But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers.

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Mobile Ads Rich Media Ad network Media 52

InMobi

MAY 17, 2018

In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. Brands are worried about their ads appearing next to objectionable or sensitive content. The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know.

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Advertising Mobile Ads Ad Tech Ad network 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising.

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CPM CPC Advertising Banner 52

Paleo AdTech

APRIL 18, 2023

Mike Yavonditte is the CEO and co-founder of Yieldmo , an advertising platform specializing in mobile, optimization and curation. He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million.

Banner 52

Banner Mobile Ads Viewability Ad Tech 52

InMobi

JULY 23, 2014

Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on the InMobi network was up significantly compared to the previous quarter. This growth was driven by in-app ads that contributed 62.3 percent of mobile ad impressions. percentage points from the previous quarter.

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Ad network Impressions Manufacturing Mobile Ads 52

Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Brid.tv

MARCH 16, 2023

For instance, whether the publisher’s user base predominantly uses mobile devices or desktop devices to view content. Since mobile traffic accounts for more than half of the global web traffic, incorporating mobile ad formats is a great opportunity to generate more revenue. How do I put ads on my website?

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Monetize More

MARCH 14, 2023

Mobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. Mobile ad optimization benefits both publishers and advertisers in numerous ways.

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Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Digital Turbine

DECEMBER 14, 2022

Publishers that use ad revenue as a means of monetization may wish to capitalize on longer gaming sessions with interactive ad formats and longer format unskippable ads that warrant a higher price from advertisers. Korean mobile gamers favor free-to-play games with social elements and multiplayer functionality.

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Monetize More

JUNE 1, 2023

Ad networks can offer a lucrative revenue stream for content creators and app developers. Understanding Ad Networks and Monetization What is an Ad Network? An ad network is a platform that connects advertisers with publishers or app developers.

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Brid.tv

DECEMBER 14, 2022

In order to do that, however, you will first need to learn more about mobile game monetization. hide ] What Is Mobile Game Monetization? Mobile Game Monetization Models — How to Monetize Your Mobile Game In-App Advertising In-App Purchases Subscriptions Hybrid Model Monetize Your Game With Brid.TV Marketplace.

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RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What does this mean for advertisers? What does this mean for advertisers?

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