InMobi

APRIL 2, 2013

But, when that content is a mobile ad, reactions may differ. According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

MARCH 16, 2023

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website Get Started With Website Monetization With Brid.TV

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Brid.tv

DECEMBER 14, 2022

In order to do that, however, you will first need to learn more about mobile game monetization. hide ] What Is Mobile Game Monetization? Mobile Game Monetization Models — How to Monetize Your Mobile Game In-App Advertising In-App Purchases Subscriptions Hybrid Model Monetize Your Game With Brid.TV Marketplace.

Non-Profit 58

Non-Profit Video Ads Ad Inventory Fill rate 58

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Ad Monsters

NOVEMBER 14, 2022

There is no successful advertising business without an impactful user experience. Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content. . AB: Adapt also focuses on the creative aspect of ads. Why is that the case? .

Machine Learning 67

Machine Learning Rich Media Cookies Header Bidding 67

Monetize More

SEPTEMBER 28, 2022

What is Ad Density? Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function.

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

OCTOBER 17, 2013

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

JUNE 29, 2012

Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. With over 10,000 app partners and thousands of global advertisers, we can reach 578 Million users in 165 countries.

Rich Media 52

Rich Media Banner Ad Inventory Mobile Ads 52

InMobi

SEPTEMBER 18, 2012

User Privacy, New Identifiers and Limit Ad tracking feature For mobile ad networks and app developers monetizing viads, of special interest is the introduction of the new limit ad tracking feature. We at InMobi, are not just ready with our new Ad SDK 360 with support for IDA, we welcome this move!

Geo targeting 40

Geo targeting Ad network Rich Media Mobile Ads 40

InMobi

DECEMBER 30, 2013

The growth in the mobile sector and ecosystem within the past two years has been impressive. With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

JANUARY 3, 2013

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. What Is a Mobile App Monetization Platform? Header Bidding Support.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Fill rate Ad network 52

InMobi

JULY 20, 2020

Not many people know how to answer the question “how does mobile app advertising work?” ” and as a result, a lot of in-app advertising myths persist. These standards have been adopted globally across major app publishers, empowering advertisers to transparently buy programmatic app inventory more confidently.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

MobileAds

JANUARY 24, 2021

An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. Why should advertisers use ad servers to run campaigns?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

InMobi

MARCH 27, 2013

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network.

Rich Media 40

Rich Media Mobile Ads Marketing Ad network 40

Brid.tv

DECEMBER 2, 2022

With so much traffic, it is no wonder that mobile ads have such great monetization potential. Are you planning to turn your app or mobile-friendly website into a source of revenue? Today, we’ll take a look at some of the most popular mobile ad formats and help you choose the right one for your business.

Mobile Ads 60

Mobile Ads Video Ads Banner Rich Media 60

InMobi

APRIL 23, 2015

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers.

Click Through Rate 52

Click Through Rate Advertising Rich Media Food 52