Adweek

MAY 2, 2023

Last year at NewFronts, Peacock rolled out two new ad formats to make marketers the star of the show with in-scene ads. Peacock is bringing the magic of the big screen to small screens.

Advertising 264

Advertising Marketing 264

Ad Monsters

NOVEMBER 17, 2022

Looking to provide your audience with an ad experience unlike any other that they’ve experienced before? Undertone’s High Impact Sound (aka Binaural Sound) provides an immersive, surround-sound experience within any High Impact display ad. Also, sound is energy. How does the feature accomplish this?

Entertainment 97

Entertainment Audience Communications Conversion 97

Adweek

DECEMBER 1, 2022

Using long-form copy, an outdoor campaign that features ads measuring 13 feet long aims to highlight the plight of the 2 million people suffering Long Covid across the U.K. Titled "The Longest Ad," the campaign creative, which consists of 3,000 words of copy, has been placed at two bus stops in Edinburgh, Scotland. They both.

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Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. In-app ad moments.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Digital Turbine

NOVEMBER 14, 2023

According to eMarketer , half of them prefer ad-supported free-to-play games. When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying most publishers’ and advertisers’ minds.

Mobile Ads 52

Mobile Ads Conversion Advertising Audience 52

Adweek

FEBRUARY 7, 2023

Canada and Mexico that includes free access to DoorDash's membership program, DashPass, and new shoppable ad offers. The connected TV company and the commerce platform are expanding their partnership with a multi-year deal in the U.S.,

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Automatad Inc.

DECEMBER 18, 2023

Share Tweet Share Ready to crack the code on ad blocking? But don’t worry because we are about to explore whether you can flip the script and turn ad blocking to work in your favor by creating an incredible user experience. First things first – let’s break down ad blocking. What Is Ad Blocking?

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. RMN revenue in 2022 was estimated at $37.5 billion by the IAB in their Internet Advertising Revenue Report.

Retail 113

Retail Retargeting Ad Inventory Media 113

Exchange Wire

SEPTEMBER 1, 2022

Ahead of ATS Singapore 2022, Gavin Buxton, managing director, Asia at Magnite, outlines why providing a high-quality ad experience on AVOD services is crucial, and how media owners and advertisers can achieve this. The future of video streaming is ad-supported.

Media 105

Media Advertising 105

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability?

Viewability 52

Viewability Banner Impressions Video Ads 52

VideoWeek

NOVEMBER 1, 2022

In this video interview, filmed at TV Rise 2022 in Barcelona, Collins breaks down the ingredients of good ad experience, from the accessibility of content to the relevance of the ads themselves. Follow VideoWeek on Twitter and LinkedIn.

Audience 59

Audience Media Advertising Ad Tech 59

Exchange Wire

FEBRUARY 29, 2024

Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [.] The post Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages appeared first on ExchangeWire.com.

Advertising 40

Advertising 40

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs. ” said Nick Cartier , Founder and CEO, ANTHYM.

Ad Server 84

Ad Server Header Bidding Advertising Ad Tech 84

AdPushup

JUNE 18, 2023

Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements. Your ads may be good enough to prevent policy violations in Google ad Manager, but if you want incremental growth, there’s always room for customization and experimentation.

Advertising 52

Advertising 52

AdvertiseMint

AUGUST 20, 2023

Are TikTok ads safe? Yet, questions persist regarding the safety of its ads. This article will discuss what you should know about TikTok ads, including the potential risks and the safety measures in place. Understanding TikTok Ads TikTok ads come in various formats, each with its own unique way of engaging users.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

AdPushup

AUGUST 17, 2022

Ads and user experience aren’t the frenemies they are made out to be. Every online guide on optimizing ad revenue invariably refers to ads and user experience as frenemies (or something [.]. Publishers need both to survive and thrive.

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52

AdExchanger

JULY 10, 2022

Continue reading » The post As Programmatic Streaming Grows, The Ad Experience Has To Improve appeared first on AdExchanger. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Netflix is planning to introduce an.

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80

Digital Remedy

JUNE 1, 2022

Targeting technology in the digital ad space has evolved dramatically to provide more relevancy and better personalization, but it’s not without flaws. Leveraging AI, backed with human intuition, to optimize targeting and delivery provides a much more curated experience that adds value for the consumer. Manage volume across platforms.

Ad Space 59

Ad Space Audience Marketing Advertising 59

Digiday

APRIL 1, 2024

Over the last six months, eBay’s in-house AI team has been figuring out how the company can leverage generative AI to help with ad personalization. “A Much of the chatter about the impact of generative AI on advertising tends to focus on the potential future possibilities rather than current applications.

Marketing 86

Marketing Advertising 86

Martech Series

JANUARY 10, 2023

SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands. SourceKnowledge is a performance-based ad network, so measurement is fundamental.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Ad Badger

FEBRUARY 20, 2023

Read More How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance [The PPC Den Podcast] The post How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance [The PPC Den Podcast] appeared first on Ad Badger.

Advertising 52

Advertising Education 52

Digiday

APRIL 24, 2023

As brands increasingly look to reach gamers in their natural habitat, stakeholders in the gaming advertising world are coalescing into two camps: those porting programmatic adtech into games via intrinsic in-game ads , and those integrating brands into more immersive gaming experiences. So I think there’s actually room for both.”

Advertising 67

Advertising Education Video Ads Agency 67

Digital Remedy

JUNE 1, 2022

Targeting technology in the digital ad space has evolved dramatically to provide more relevancy and better personalization, but it’s not without flaws. Leveraging AI, backed with human intuition, to optimize targeting and delivery provides a much more curated experience that adds value for the consumer. Manage volume across platforms.

Ad Space 52

Ad Space Audience Marketing Advertising 52

Digiday

OCTOBER 20, 2022

Google is rolling out My Ad Center, a portal it hopes will attract users to sign in and indicate preferences for the types of ads they want to see across its Discover, Search, YouTube, and network properties. ” So, how does it work? ” So, how does it work? ” Consequences?

Cookies 71

Cookies Advertising Media 71

Digiday

DECEMBER 8, 2022

To improve reader experience and retain audiences, online publishers are also investing in critical areas, such as cookieless data operations and web vitals — all with an eye on user experience as a conduit to successful partnerships (and partner campaigns). This is an opportunity to push ad budgets even further.

Advertising 75

Advertising Machine Learning Audience Conversion Rate 75

Adweek

JANUARY 10, 2024

The advertising viewer experience is about to get better. Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment.

Ad Tech 345

Ad Tech Audience Advertising 345

Marketing Dive

SEPTEMBER 12, 2022

An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.

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126

Digital Turbine

AUGUST 10, 2022

Our DT Offer Wall monetization tool reaches over 10 million users monthly around the globe, and it’s crucial for publishers and advertisers to have this ad unit be a native speaker to all of them. Let us know , and we’ll be in touch to get you started on opt-in ad experiences users will love.

Ad Exchange 52

Ad Exchange Conversion Advertising Marketing 52

Exchange Wire

JUNE 8, 2022

Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [.].

Audience 52

Audience Advertising 52

Adweek

FEBRUARY 1, 2024

After sitting out the Super Bowl last year, Verizon is making a comeback with a strategy that encompasses an in-game ad, a weeklong collaboration with the Las Vegas Sphere, and exclusive VIP experiences with partners such as Netflix Max, Apple Music and Uninterrupted, the athlete brand co-founded by LeBron James and Maverick Carter.

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347

The Ad Tech Blog

APRIL 26, 2024

AUIs enhance the user experience by displaying only relevant information, reducing confusion for less experienced users. Components of Adaptive User Interfaces AUI consists of several components that interact to provide a seamless user experience. They can increase system stability by adapting to the user’s task and expertise level.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Adweek

NOVEMBER 13, 2023

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap.

Marketing 352

Marketing Agency 352

The Ad Tech Blog

APRIL 24, 2024

AR ads offer immersive experiences that can significantly increase the effectiveness of campaigns by engaging users more interactively. Personalization in AR ads can lead to higher customer satisfaction as ads are more relevant to the individual’s preferences and behaviors.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Adweek

MARCH 11, 2024

As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through chatbots, some brands, in addition to making C-suite investments in AI titles, have begun adding more effective roles at the vp and director level, while bolstering (..)

Marketing 319

Marketing 319

Adweek

FEBRUARY 16, 2024

From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.

Advertising 332

Advertising 332

Adweek

MARCH 18, 2024

In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences.

Marketing 288

Marketing Agency 288