Single Grain

APRIL 13, 2025

Implemented account-based retargeting to reinforce key messages. 2.7% +238% Cost Per Qualified Lead $175 $68 -61% Pipeline Velocity 82 days 51 days -38% Marketing ROI 2.1X Implemented regular ROI reviews with leadership. Developed role-specific messaging for different stakeholders.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Single Grain

APRIL 10, 2025

Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Regular targeting refinement based on performance data can improve campaign ROI by 25-30%. Matched Audiences LinkedIn’s Matched Audiences feature retargets leads who previously visited your website. Here are a few reasons why.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Display advertisements also work well for products that require visual introduction instead of text and for retargeting campaigns. Explore more details in our guide about the mastering ad operations. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

OCTOBER 3, 2019

Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions. Don’t Forget Retargeting.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

JUNE 11, 2019

Don’t Forget to Retarget. Just like with Google and Facebook, you can add a retargeting pixel — called the LinkedIn Insight Tag — to your website in order to retarget people on LinkedIn who visit your site. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel. Your experience may vary.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Martech

SEPTEMBER 28, 2022

Research shows that you can expect a 42X ROI when you invest in email marketing. But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. Some elements you should routinely be testing are: Subject lines Day or time of send Main call to action The images within your email.

Marketing 102

Marketing Real Estate Click Through Rate A/B Testing 102

Single Grain

JUNE 15, 2020

How a Brand Persona Plays Into Effective ROI. * 4) Opened Up Retargeting to ALL Products. When it came to retargeting, although the account did contain retargeting audiences, there were only two and they were constructed inefficiently. Takeaway: Have you tested retargeting visitors to ALL of your products?

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

MARCH 28, 2023

It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric. The CLV associated with customers brought in from PPC should align with the company’s ROI goals. 9) Use Retargeting You should take full advantage of retargeting ads once your PPC campaign has accrued some data.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation.

ROI 52

ROI Advertising Conversion SEO 52

Monetize More

JANUARY 13, 2023

In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses. In addition, by creating multiple ads, you can A/B test elements to see what works best with your audience.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Instead, I like to use them for brand-building and retargeting.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

APRIL 30, 2025

Develop retargeting strategies that acknowledge previous interactions. Optimize each step independently with A/B testing. Develop A/B testing protocols for each moment type. Implementation Strategy Implement cross-device tracking and unified customer profiles. Create consistent messaging across all touchpoints.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

MNTN

APRIL 24, 2023

A sales funnel is a conceptual tool that businesses use during the sales process to convert potential sales leads into actual sales, increase sales numbers, and improve their overall ROI. Retargeting can help you maintain the attention of potential customers who may have visited your company’s website and guide them toward an initial sale.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

Single Grain

JUNE 5, 2023

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

MobileAds

DECEMBER 5, 2020

Higher ROI and conversion rates are ensured when the audience are categorized into several clusters and targeted with personalized and highly relevant ads. Ad testing is possible with programmatic creatives in which several different variations of the same ads are created and optimized based on the test results. Demographics.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Single Grain

SEPTEMBER 22, 2022

If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). A/B testing. It has powerful targeting rules, from page-level targeting to onsite retargeting , that help you get your campaigns in front of the right people. A/B testing.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

FEBRUARY 1, 2023

Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! VWO ) Companies whose conversion rates improved last year are performing, on average, 50% more tests and using 47% more methods to improve conversions. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JULY 28, 2020

Almost 60% of marketers say that email marketing is their biggest source of ROI. However, the service does offer more advanced features, like automation, A/B testing, etc., The service lets you do just what you’d expect: personalize emails, segment your lists , conduct A/B testing, and implement automation features.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

MARCH 20, 2020

In fact, retargeted ads can bring 26% of shoppers back to your site: What’s more, research shows that personalized retargeted ads can lead to ROIs of over 1,300% – and can help you reach those customers who abandoned their carts. Dive Deeper: * Retargeting 101: Why It’s Essential for Any Marketing Funnel. *

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Single Grain

MAY 16, 2023

This targeting capability means that businesses can tailor their ads to reach their ideal customer, resulting in higher conversion rates and a better ROI. Apparel businesses can identify areas for improvement, fine-tune their targeting, and optimize their ad spend for better ROI. It’s very much a plug-and-play system in that sense.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Single Grain

JUNE 16, 2023

With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. Work With Us Retargeting and Remarketing Retargeting is the act of advertising to consumers who have already interacted with your business: Ad retargeting comes with a 0.7%

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. How is 1P audience segmentation done for retargeting campaigns ? Brand Safety.

ROI 52

ROI A/B Testing Demand Side Platform Viewability 52

Single Grain

FEBRUARY 22, 2024

Another great feature of PPC ads is retargeting campaigns : tracking customers who visited your website and displaying targeted ads to them across the internet. Remember, retargeting targets ‘low-hanging fruits’ or audiences that are already aware of your product, thus increasing the chances of conversion.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Measurements of ROI and implementation of programmatic advertising optimization strategies. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Lemonads

OCTOBER 14, 2020

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI ! Instapage has the only builder that allows you to create an A/B test landing page using the AMP framework, no developer is required.

Conversion 52

Conversion A/B Testing CPA GDPR 52

AdvertiseMint

NOVEMBER 15, 2023

Improvement in ROI A high conversion rate usually leads to a better return on investment (ROI). Monitoring this key metric allows businesses to gauge the effectiveness of their marketing strategies, optimize their content and design elements, and achieve better ROI. It allows users to set and monitor specific conversion goals.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Smart-Hub

OCTOBER 20, 2023

In addition to targeting, the information can also be used for retargeting and cross-targeting. Users who have shown interest in a brand or ad on one digital channel can be retargeted on a CTV channel and vice versa. CTV retargeting allows for reaching a truly interested audience in a previously exposed product.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit. Return on Investment (ROI): ROI measures the profitability of your campaign.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

AdvertiseMint

JUNE 27, 2023

Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. For example, Aurum Brothers made 13 times more money from their ads by retargeting people who had already visited their website. Setting up testing in the Facebook Ads Manager: Go to the Ads Manager.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

MARCH 31, 2025

As more companies flock to LinkedIn for their advertising needs, Customer Acquisition Costs (CAC) have steadily climbed, putting pressure on marketing budgets and ROI expectations. Retargeting : Create personalized experiences for previously engaged users with your content. technical whitepaper vs. ROI calculator).

Conversion Rate 52

Conversion Rate Conversion ROI Audience 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Retargeting : The digital marketing strategy to reach users who have previously interacted with their website or app.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MAY 2, 2023

This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. One of the ways that automation can better monitor your ads is by using A/B testing. AI can use different copy, keywords, placements and times to test which are most effective. AI will optimize your ad copy with the most converting keywords.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

InMobi

JUNE 20, 2019

They do this by focusing on (a) driving retention (b) acquisition ads and (c) increasing in-app purchases. You can only do the above if you invest deeply into things like user/LTV modeling, A/B testing frameworks, custom bidders, etc., For all mobile app marketers, retargeting and remarketing are musts.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52