AdvertiseMint

JULY 29, 2023

A/B Testing and Analytics A/B testing on TikTok involves creating two versions of your ad (A and B) with slight differences in elements like visuals, captions, or call-to-action. Leveraging Influencer Marketing Influencer marketing means teaming up with popular TikTok users with many followers.

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AdvertiseMint

DECEMBER 6, 2023

In today’s digital marketing landscape, an effective sales funnel is indispensable for sales success. B y the end of this article , y ou’ll have actionable tips to help you build a successful sales funnel. Ready to supercharge your sales and marketing efforts? Harsh but true! What is a Sales Funnel? Source: zipdo.co

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AdvertiseMint

JUNE 15, 2023

Are you seeking the best Facebook marketing guide to help take your digital presence to the next level? So, it’s the ideal marketing platform for businesses and organizations that want to promote their services or products. Here are some tips on implementing effective Facebook marketing campaigns: Know your target audience.

Marketing 59

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Martech Series

FEBRUARY 14, 2023

Marketing Technology News: CertiK Releases Web3 Security Report 2022 As one of TMB’s preferred SSP partners, Magnite facilitates access to TMB’s portfolio of community-driven lifestyle media brands. TMB implemented an A/B test through Magnite’s Demand Manager resulting in a 7.8% increase in rCPMs across all of their wrappers.

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Martech Series

OCTOBER 10, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. Singapore has been selected as RMP’s next market for expansion as a strategic hub for the e-commerce industry in Southeast Asia and the wider Asia Pacific region.

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Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1.

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Martech Series

JUNE 14, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. “Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

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Viewability A/B Testing Impressions Entertainment 77

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Hatzenbuhler started by highlighting that at MNTN, we’re B2B marketers ourselves, and therefore understand what boxes an ad channel must tick to be effective.

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Digital Turbine

AUGUST 31, 2022

Long gone are the days when we focused our advertising efforts on impressions and reach. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment. As marketers we’re trained to think our creativity is the best.

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Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. For marketers, AI extends its capabilities to other facets of the marketing process.

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AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? Companies using AI for marketing enjoy significant advantages over competitors that don’t. Create product descriptions and marketing copy using AI writing tools.

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AdvertiseMint

FEBRUARY 13, 2024

Step 6: Run A/B Test. Conduct A/B tests by creating variations of your ads to compare their performance. Test different visuals, ad copy, audiences, and placements. First impressions matter, and when it comes to e-commerce, your product images are your first handshake. Optimize your product images.

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eCommerce A/B Testing Brand Awareness Conversion Rate 52

MNTN

NOVEMBER 13, 2023

But the rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance marketing tool known as Performance TV. Advertisers can track impressions, view-through rates, clicks, conversions, and more, allowing for immediate campaign optimization.

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Lemonads

DECEMBER 7, 2020

Affiliate Marketing is not an exception when we say that we can have better results when everything is optimized and planned. In Affiliate Marketing, even if you’re a very organized person, there are some software/tools that can help you. The tendency is this, get things planned, processes optimized and the results will arrive.

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Martech Series

JULY 13, 2022

“Not only did Lotame facilitate a multi-pronged collaboration among partners, but we successfully proved that audience targeting delivers on our marketing KPIs and scales in cookieless environments,” said Juan Moron Velez, CEO, Xaxis LATAM. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick.

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Paleo AdTech

NOVEMBER 3, 2022

From the beginning, it stressed self-serve automation and practical tools for ad buyers and publishers, a down-market DoubleClick for the DIY domain. Adify was a white-label solution to build vertical ad networks, going to market based on an anchor-tenant and long-tail model. Candid photos (shot on film!)

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Automatad Inc.

APRIL 25, 2024

That is why video ads are a potential means for marketers to reach the right customers. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. Another recent study says 87% of marketers increased their sales with videos, which include video ads. On average, U.S.

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Martech Series

JUNE 17, 2022

As the world’s largest 3D marketplace, Shutterstock, powered by TurboSquid is curating a colorful and futuristic experience featuring AR, VR and 3D elements that will highlight its impressive collection and capabilities. ” Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

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Paleo AdTech

DECEMBER 10, 2023

From the beginning, it stressed self-serve automation and practical tools for ad buyers and publishers, a down-market DoubleClick for the DIY domain. Adify was a white-label solution to build vertical ad networks, going to market based on an anchor-tenant and long-tail model. Candid photos (shot on film!)

Ad network 52

Ad network A/B Testing Ad Server CPM 52

AdvertiseMint

JANUARY 8, 2024

Hence, it’s easier for businesses to convey their messages and leave a lasting impression by posting on their Facebook page. With pay-per-click (PPC) or pay-per-impression (PPI), advertisers control their spending, making Facebook ad placements accessible for businesses of all sizes. Test different Facebook ad formats.

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MNTN

JULY 5, 2023

As a marketer, you know the power of a marketing funnel. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

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Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Instead, focus on quality over quantity.

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Digital Turbine

DECEMBER 14, 2022

We spoke with Kevin Ford, Senior Marketing Manager at Mintegral , to learn how app developers can best capture in-app revenue in APAC. China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry.

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MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

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Martech Series

JUNE 15, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. The inability for advertisers to reliably target, frequency cap, and attribute impressions on publisher inventory has resulted in a 64% revenue loss for publishers. Subscriber Marketing. Emerging Digital Marketing….

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Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. Connected TV is the TV Solution for B2B Marketers. Impressions are no longer wasted with broad contextual targeting by show or network.

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A/B Testing Impressions Audience Agency 52

Ad Monsters

DECEMBER 5, 2023

This period will include labeling impressions as cookieless or not to facilitate A/B testing. This marks the initial stage of deprecation and signals the commencement of intense testing. The second phase will occur in Q1 2024, where Google will deprecate third-party cookies for 1% of all global Chrome traffic.

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Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Single Grain

JUNE 15, 2023

When visitors encounter your brand colors consistently throughout their interactions with your website, social media profiles, and marketing materials, it creates a cohesive and memorable brand experience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

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Ad Monsters

APRIL 13, 2023

The surge in malvertising has been a source of concern for Yuval Shiboli , Director of Product Marketing at GeoEdge. From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem.

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MNTN

FEBRUARY 14, 2024

Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies. Data Insights : Provides valuable insights into customer behavior and preferences, helping to refine marketing strategies and product offerings.

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Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% Monetization in mature and emerging markets varies significantly. How has the manga and content industry evolved over the years? In 2021, U.S.

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Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output.

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Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. 2- Consistent A/B testing.

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RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. You are essentially outsourcing your marketing via affiliates’ who may promote it on mobile apps, email, social media, etc. Inventory Quality and Pricing

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Digiday

OCTOBER 21, 2022

Cherian Thomas, head of marketing and GTM, T-Mobile Advertising Solutions. Why, then, do marketers expect a consumer’s reaction to be any different when they encounter advertising that only tells half the story? Successful marketing requires brands to connect with consumers through a story, from beginning to end.

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