MNTN

JANUARY 3, 2023

Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, joined MarTech to discuss why selecting the right target audience is so important, some key data providers of those audiences, and how to successfully launch a campaign. Set the creative rotation weighting or set up an A/B test and you’re all set to go live.

Audience 52

Audience A/B Testing Retargeting Impressions 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. You are essentially outsourcing your marketing via affiliates’ who may promote it on mobile apps, email, social media, etc. Inventory Quality and Pricing

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How is 1P audience segmentation done for retargeting campaigns ? Does the DSP support incrementality and A/B testing? How the DSP will assure brand safety? Brand Safety. The Key Message.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

AdvertiseMint

OCTOBER 19, 2023

Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 You get insane amounts of data too – impressions, clicks, sales. Getting inside their heads is super important for your digital marketing plan. Ads on YouTube work great for direct response marketing. You name it.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

AdvertiseMint

FEBRUARY 1, 2024

Neglecting A/B Testing. Use A/B Testing. Keep your A/B Testing simple by focusing on one variable at a time. Whether you’re testing different headlines, images, ad copy, or call-to-action buttons, isolating a single variable ensures the results are clear and actionable. Lackluster ad creatives.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Another important feature of meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

AUGUST 18, 2020

if it doesn’t take away the user experience from the user, the marketer, on the other side, will expect a better engagement. Taboola Pros for Publishers: Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Single Grain

JUNE 27, 2023

Considering that 5-10% of global jewelry market sales occur online, targeting an audience on your Facebook page is, indeed, an effective way to increase e-commerce profits. Most advertisers also have more luck when creating retargeting ads. To do A/B testing on Facebook , go to Ads Manager and select your campaign.

Conversion 52

Conversion A/B Testing Brand Awareness Retargeting 52

AdvertiseMint

DECEMBER 24, 2023

It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. Whether you’re a startup or an established business, building brand awareness on Facebook requires a thoughtful marketing strategy. A well-crafted page sets the stage for a positive first impression.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Monetize More

MAY 8, 2023

Though not the first campaign type that comes to mind, but not to be pushed aside as well when it comes to building marketing strategy. Maximize conversions bidding, Target CPA, or Target ROAS can be used to optimize campaign bids to media marketing objectives. When do we use Discovery Ads?

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received. So, let’s begin.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JUNE 15, 2020

Book My Free E-commerce Marketing Consultation . If a company is a small business, mid market or enterprise, there's a reason why it's at that particular size: They haven't learned to do something yet. This increased the client’s impression share from 40% to 95%. Book My Free E-commerce Marketing Consultation .

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Basis

MARCH 14, 2023

but it’s doubly so for marketers. Add in the fact that it’s tough to know who precisely is in front of a TV set at a given moment, and it’s clear that, much like the broader marketing landscape , CTV is complex. Marketers can plan to use frequency capping to mitigate this. Yes, please!) Use this to your advantage!

Advertising 78

Advertising A/B Testing Audience Viewability 78

Single Grain

AUGUST 19, 2019

Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Low impressions. Solid impressions. High impressions. Run A/B tests with a wider audience.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

MAY 16, 2023

Facebook has become a crucial platform for businesses to reach out to their target market and advertise their products and services. Brand Building Facebook fashion ads are an effective way for clothing companies to build their brand identity and establish themselves in the market. It’s very much a plug-and-play system in that sense.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Lemonads

SEPTEMBER 10, 2020

MGID Network is a global pioneer native advertising platform, providing tailored solutions for advertisers, affiliate marketers, and webmasters in one integrated platform! Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences. Most advertisers bid around $0.5

Native Advertising 52

Native Advertising Advertising CPC Banner 52

AdvertiseMint

JUNE 27, 2023

Optimize cross-channel marketing commissions to move people through your conversion funnel. Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. study showed that retargeting could help people remember a brand better , and they will search for it 1046% more often.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Let’s begin! Work With Us What Are Facebook Ads?

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

MAY 5, 2023

To offset the damage, Seltzer Goods focused on their B2C market, tapping into the e-commerce lockdown demand that many online businesses were experiencing. For example, Seltzer Goods sells many unique puzzles and game books that keep customers busy: There was one main problem – Seltzer Goods didn’t have enough awareness in the B2C market.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Series, doc, or movie?? And finally—which actual program to watch??? Ad spend on the channel is projected to hit $29.5

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Single Grain

MAY 2, 2023

PPC campaigns are highly successful, attracting and converting more leads than most other digital marketing tactics. PPC automation refers to the use of digital marketing technology to run multiple advertising strategies and eliminate many manual advertising tasks. On average, businesses make $2 for every $1 spent on PPC advertising.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

APRIL 24, 2023

A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Digital Remedy

APRIL 13, 2023

Here’s the transcript: [00:00:13] Gabby Turyan, Director of Product Marketing : This series topic is attribution. It’s likely that as a marketer, you are running a combination of media and need to track the sources of your traffic and leads to determine what is and isn’t working. Prefer to read? So why measure?

Conversion 52

Conversion Brand Awareness A/B Testing Machine Learning 52

Single Grain

MAY 18, 2022

A lead gen digital agency is a marketing firm that specializes in helping brands improve conversion rates by capturing the leads best suited to their business goals and, thus, accelerating their earning potential. Updating or improving your brand’s image can help to turn an impression into a lead, and a lead into a sale.

Agency 52

Agency Conversion Rate SEO Conversion 52

Brid.tv

DECEMBER 21, 2022

AdMob is Google’s mobile ad network and the largest player in the market. Key Features: All popular mobile ad formats supported 100+ ad partner integrations Real-time QA testing tools Detailed analytics and reporting Brand safety tools. It allows for the ad-based monetization of apps of all types and sizes, regardless of where you are.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics? What Is Marketing Analytics?

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98