Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero
Ad Monsters
APRIL 24, 2024
A Threefold Approach: Ethics, Compliance, and Finance The first is an ethical concern. We constantly A/B test our SSP partners and eliminate the underperforming ones. Why does sustainability matter to their business?” asked Julia Li , Director of Sustainability at Mediavine. For Li, it boils down to three components.
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