Martech

JANUARY 23, 2025

Yes, you can achieve some modest improvements, particularly with straightforward tasks like A/B tests. But the platform cant go beyond telling you whether A or B worked better. You still need a human to determine why one ad outperformed another, and then create option C to outperform both A and B.

MarTech 114

MarTech Cookies ROI A/B Testing 114

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio?

A/B Testing 122

A/B Testing Brand Awareness Communications Marketing 122

Martech

OCTOBER 4, 2024

Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance.

A/B Testing 70

A/B Testing Pop-Up Conversion Rate Retail 70

Martech Series

NOVEMBER 23, 2022

Every personalization is A/B tested automatically to convey the efficacy of personalized content to each segment of customers. The top features of Unless include feature management, A/B testing, and website personalization. Marketers can immediately swap images, links, CTAs, and text using a visual editor. Demandbase.

A/B Testing 113

A/B Testing eCommerce Audience MarTech 113

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. In a recent survey , 64% of executives said their teams have only just begun implementing real-time personalization strategies.

ROI 121

ROI A/B Testing Machine Learning Shipping 121

PubMatic

MAY 14, 2025

Brand advertising is gaining strong traction, especially in sectors like ecommerce and travel, and mobile app publishers are taking notice. At PubMatic, weve seen strong momentum in PMP (Private Marketplace) activity across our APAC mobile app publishers, reflecting growing brand demand and increased interest from buyers.

Education 99

Education Demand Side Platform A/B Testing CPM 99

Single Grain

MAY 11, 2025

54% of ecommerce sites experiencing conversion rate drops also saw increased bounce rates from poor traffic sources, showing that targeting high-intent visitors is crucial. 54% of ecommerce sites that reported a conversion rate drop in 2024 also experienced a simultaneous increase in bounce rate from poor or poorly optimized traffic sources.

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? The answer?

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

MAY 12, 2023

For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test. My then-employer wasn’t an ecommerce organization, but she instructed me to consider large companies like Target, Amazon and Priceline.

A/B Testing 130

A/B Testing Marketing MarTech eCommerce 130

Martech

JUNE 18, 2024

Executing copywriting During the initial phases of experimenting with AI resources, we partnered with a copywriting AI tool to generate initial drafts of social media copy, ecommerce content and other digital copy variations. With ecommerce copy, algorithms can change frequently, but AI makes those adjustments for us.

eCommerce 117

eCommerce Marketing A/B Testing Conversion Rate 117

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

JUNE 15, 2020

Split testing, which should be a key part of any conversion optimization strategy, will help you methodically improve your ads’ copy, image and CTA, making it easier for more people to convert. Dive Deeper: * What Is A/B SEO Testing? * How to Run A/B Tests that Actually Increase Conversions. * Conclusion.

Food 105

Food eCommerce Retargeting Conversion 105

Martech

JUNE 27, 2024

s Ecommerce Marketing Manager, Amy Childress, was joined by Kara Lewis, Attentive’s Lead Client Strategy Manager, to discuss how Replacements Ltd. Here’s one key quote: “I would say the first thing is to understand your customers’ interactions with SMS and to really start A/B testing early. Test SMS vs. MMS, send times and days.

A/B Testing 103

A/B Testing eCommerce Marketing MarTech 103

Martech

NOVEMBER 27, 2023

There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company. Context) You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company. Get MarTech! In your inbox.

Pop-Up 122

Pop-Up eCommerce A/B Testing Conversion Rate 122

Martech

MAY 8, 2023

What ecommerce tool is used, and what other systems does it send to? They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test. Planning a test ensures you have set up the campaigns in a way conducive to reporting results. If not, start tracking and monitoring.

A/B Testing 120

A/B Testing Audience eCommerce Cookies 120

Martech

JUNE 3, 2024

Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company. Test and Optimize: Conduct A/B testing to determine the most effective elements of your email campaign, such as subject lines, visuals, CTAs, or offers. Here’s something somebody asked me! How can I make the email stand out?

Marketing 111

Marketing eCommerce A/B Testing GDPR 111

AdExchanger

JUNE 28, 2022

The Personalization Delusion The ability to dynamically scale creative and A/B test dozens – even hundreds – of ad campaign permutations, all potentially targeting specific audience types, has led marketers away from making a single piece of creative that stands alone and appeals to as. Sign up here.

A/B Testing 95

A/B Testing Audience Marketing Ad Exchange 95

Martech Series

NOVEMBER 25, 2022

A/B Testing if required. Marketing Technology News: Unilog Partnership With ImpaqX Delivers eCommerce Success in the AD Community. Landing pages are a gateway to generating leads, and you need to make sure that they are fully optimized. Some tactics you can follow are: Creating eye-catching headlines. Leveraging Social Media.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. Klaviyo Klaviyo is an ecommerce-focused platform with powerful features for email marketing, SMS marketing and customer segmentation. Test email subject lines, landing pages, calls to action and more to find what’s resonating with the audience.

A/B Testing 115

A/B Testing Marketing Machine Learning Retail 115

Karola Karlson

OCTOBER 18, 2021

Disclaimer: While sharing suggestions that help brands sell more stuff, I am ethically against any eCommerce companies selling low-quality mass-produced products that people don’t really need. — How to get good results with your eCommerce Facebook ads? Hang on to integrity and sell high-quality & authentic stuff. GIF source.

eCommerce 52

eCommerce Video Ads Conversion Audience 52

Martech

MARCH 9, 2023

We find data everywhere we turn — in our ESPs, automation platforms, CRMs, ecommerce engines. I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions. These tests are easy to do.

A/B Testing 115

A/B Testing Conversion Audience Marketing 115

Martech Series

OCTOBER 10, 2022

With Moloco Retail Media Platform, we enable ecommerce platforms of all sizes to level the playing field against larger competitors and build new revenue streams, all while improving experiences for all. Merchants were able to set up their campaigns within the space of 5 minutes – and subsequent A/B test results showed 2.2%

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Single Grain

APRIL 27, 2023

7) Conduct A/B Tests Once you’ve reached a definitive conversion hypothesis, it’s time to test it. And the most effective way to do that is with A/B split testing. A widely-used technique in digital marketing, A/B testing involves launching two versions of the same page with one notable difference.

eCommerce 52

eCommerce Conversion Rate Shipping A/B Testing 52

Martech Series

JULY 25, 2022

Open-ended connectivity , allowing deep integration of personalization across ESPs, DMPs, eCommerce Platforms, CDPs, and the rest of the technology stack without the need for prebuilt solutions.

A/B Testing 89

A/B Testing Finance eCommerce MarTech 89

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Use A/B testing to refine content and messaging for each micro-moment. ” These are crucial moments for driving conversions.

Conversion 68

Conversion Conversion Rate Click Through Rate A/B Testing 68

Martech

DECEMBER 18, 2023

Continuously measure and refine your strategies for optimal results using A/B testing and data analytics. Data sources in the cart abandonment use case include your website, ecommerce platform, customer relationship management (CRM) system and CDP. What is a use case in a CDP? A use case in a CDP has eight main pillars.

A/B Testing 109

A/B Testing eCommerce Audience Retargeting 109

Martech

MARCH 15, 2024

It’s always worth A/B testing various colors to see what your subscribers respond to best. Dig deeper: How persuasive email design can influence the ecommerce customer journey Get MarTech! Another key aspect of using color is simplicity. It may take more time and effort, but good design is always worth the investment.

Marketing 135

Marketing A/B Testing Pop-Up eCommerce 135

Martech

DECEMBER 27, 2022

Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. A threshold of statistical significance that justifies further testing and/or investment in the efforts. In other words, welcome back to Statistics 101.

ROI 135

ROI A/B Testing Audience eCommerce 135

Martech

JANUARY 23, 2023

Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. If you’re unsure, set up a series of A/B test campaigns to help you understand what motivates your customers to act. Or it could represent the entire spectrum of Cialdini’s seven persuasion principles.

Marketing 126

Marketing eCommerce A/B Testing Shipping 126

AdvertiseMint

FEBRUARY 13, 2024

Are Facebook Advertising Campaigns Effective for eCommerce? When done correctly, with engaging content and strategic planning, Facebook advertising can be a powerful tool to grow an eCommerce business. Step 6: Run A/B Test. Conduct A/B tests by creating variations of your ads to compare their performance.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Martech Series

JUNE 16, 2022

The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Marketing 93

Marketing Retail A/B Testing Communications 93

Single Grain

NOVEMBER 20, 2020

While this approach will get some results, content that uses this strategy will have trouble competing with pages that utilize advanced tools that monitor for LSI (latent search intent) keywords, A/B testing, heading keywords, and more into account. Ecommerce SEO Case Study: How Primary Arms Increased Organic Revenue by 47%.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. Well, friends, we have reached the end of 2023. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals.

A/B Testing 124

A/B Testing MarTech Conversion Marketing 124

Martech

AUGUST 25, 2023

With GA4, all customers can activate their audiences with Google Ads and the GMP, but that’s not all… those same GA4 audiences can be used to target push notifications, configs, and A/B tests with Firebase. When a customer specifies their objectives, we customize GA4 on their behalf. UA was a one-size-fits-all experience.

A/B Testing 98

A/B Testing Audience eCommerce Conversion 98

MNTN

JULY 2, 2024

Some examples of conversions that you can measure for both ecommerce and non-ecommerce businesses are purchases, clicks, leads, and downloads. A/B Testing : Regularly test different versions of your web pages and ads to identify the most effective designs and messaging.

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

MNTN

JULY 2, 2024

Some examples of conversions that you can measure for both ecommerce and non-ecommerce businesses are purchases, clicks, leads, and downloads. A/B Testing : Regularly test different versions of your web pages and ads to identify the most effective designs and messaging.

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52