Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. This approach aids in tracking conversions and understanding the touch points that matter most to your audience. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. The algorithm may also be unaware of quirks in your target audience or brand.

Conversion 115

Conversion ROI Brand Awareness Click Through Rate 115

AdvertiseMint

DECEMBER 29, 2024

This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance, and ROI. Key Takeaways Leverage Bing’s advanced demographic and behavioral targeting to reach high-intent audiences.

A/B Testing 52

A/B Testing ROI Conversion Audience 52

AdvertiseMint

JANUARY 2, 2025

Regularly monitor and adjust campaigns to maintain or improve ROI and ad effectiveness. Coupled with targeted ads, this strategy can significantly boost the visibility of your products to the appropriate audience, driving more qualified traffic to your listings. By refining these elements, you can enhance the impact of your ads.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI 126

ROI A/B Testing Machine Learning Shipping 126

Martech

FEBRUARY 11, 2025

Here are three ways you can check yourself to be sure you’re operating above board with your subscribers and customers: Align the biases you choose with genuine audience needs. Test multiple biases strategically within a holistic testing framework. Keep the focus on adding value as you guide and encourage engagement.

A/B Testing 123

A/B Testing Clickbait Conversion Impressions 123

Martech

APRIL 16, 2025

Start small and scale for real impact Rather than attempting to overhaul your marketing immediately, pick one specific challenge maybe try creating targeted ad variations or automating repetitive tasks and test AI-driven solutions there. Marketers must still provide strategy, creativity and an understanding of audience psychology.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Martech

APRIL 9, 2025

Brand fit is about alignment not just in aesthetics or audience size, but in deeper brand values and personality traits. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. Use A/B testing, trackable links and promo codes to evaluate effectiveness.

Fashion 99

Fashion A/B Testing Audience Marketing 99

Martech

JANUARY 23, 2025

Youre then left with a bottleneck where every meaningful question about campaign performance, customer behavior or ROI must pass through the same overworked few the data gatekeepers. Whats the ROI of this campaign? Why is this audience segment suddenly buying five times more toothpaste than the average customer?

Marketing 127

Marketing A/B Testing ROI Conversion 127

AdvertiseMint

JANUARY 24, 2025

By defining your target audience , crafting compelling narratives, and using high-quality visuals and sound, you can create ads that truly engage. Identify and define your target audience using demographic and behavioral data. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Martech

MAY 1, 2025

Testing your value proposition requires a controlled, measured process. Test one variable at a time. Run it in a channel where you can isolate impact and quickly get a real signal from your audience. Paid social is ideal nowadays, as you can control targeting, and your audience doesn’t need to know it’s a test.

A/B Testing 118

A/B Testing Marketing ROI Audience 118

illumin

JANUARY 7, 2025

Reaching the right audience on a fixed budget is difficult for agencies. This enables them to achieve improved performance and higher return on investment (ROI). Creative optimization Custom DSPs equipped with creative optimization capabilities let ad agencies test and refine ad creatives in real-time.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. But with the right strategies, you can revitalize your campaigns and reconnect with your audience. This way, you can maintain audience interest and prevent the habituation that leads to disengagement. What Is Ad Fatigue?

Click Through Rate 52

Click Through Rate A/B Testing Audience Conversion Rate 52

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention.

A/B Testing 113

A/B Testing Conversion Audience ROI 113

Martech

AUGUST 31, 2023

Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets. Personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics.

A/B Testing 123

A/B Testing Marketing ROI MarTech 123

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? The answer?

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

AUGUST 25, 2020

As a result, your ROI will be higher. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. Capturing audience attention in an increasingly virtual world might seem like a losing battle. How event marketing technology can help engage audiences.

Marketing 125

Marketing A/B Testing Audience MarTech 125

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). What Is CTV Retargeting?

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

The Ad Tech Blog

JUNE 24, 2024

For instance, Facebook’s algorithm updates often prioritize personal content over business posts, making it harder for brands to reach their audience organically. By adhering to these practices, you can improve your chances of reaching your audience’s inbox. Low engagement rates can lead to decreased ROI and wasted marketing efforts.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Single Grain

APRIL 13, 2025

The journey from traditional LinkedIn advertising to ABM-driven approaches typically follows three stages: Broad awareness : Targeting wide professional audiences based on general criteria. Segmented marketing : Dividing audiences into industry or role-based segments. Implemented regular ROI reviews with leadership.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

SEPTEMBER 10, 2019

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. 7) Understand Your Target Audience (and Buyer Persona). Analyze the influencer’s audience, engagement and their trustworthiness.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JUNE 20, 2019

Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. If you can address one of your audience’s pain points in the headline, that is even better.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Ad Rants

JUNE 28, 2023

Podcasts give you yet another way to connect with audiences and gain serious brand exposure. You should also see a revenue bump, as email marketing can produce staggering ROI rates of up to 36:1. Email marketing is a great place to conduct some A/B tests. Why don't all email marketing efforts make a splash, then?

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Display ads can also be an effective solution if it is essential to target a niche audience. Driving high-quality traffic, educating the audience, and gaining their trust. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

JUNE 15, 2022

Also on the content lineup, TV ads have broken free of the box and into a futuristic world of creative multi-device attribution, and our recent Audience Segment Reporting release will make it easier than ever to know the exact, high value customers responsible for driving those summer campaign conversions and revenue. Read the guide here.

A/B Testing 96

A/B Testing ROI Conversion Audience 96

Single Grain

MAY 27, 2025

As a result, personalized articles have become essential for businesses seeking meaningful audience connections. To implement AI personalization, collect user data, segment your audience, select the right tools, create templates, train your AI model, and analyze the performance of your content.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

Martech

MARCH 26, 2025

Personalization and segmentation allow marketers to move beyond one-size-fits-all blasts and leverage data to tailor content to specific audiences or behaviors. They now offer sophisticated tools for audience segmentation based on various data points and behaviors. Email: Business email address Sign me up!

Click Through Rate 59

Click Through Rate A/B Testing MarTech Mobile Ads 59

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 131

Education Audience ROI A/B Testing 131

Single Grain

APRIL 10, 2025

LinkedIn’s matched audiences feature allows for precise targeting of specific accounts and decision-makers. Regular targeting refinement based on performance data can improve campaign ROI by 25-30%. Company Targeting Company targeting is when ABM marketers build audiences and segments by businesses and organizations.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Single Grain

APRIL 27, 2025

Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. Creative optimization and regular testing can increase conversion rates by 15-25%. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

APRIL 25, 2025

This constant exposure leads to ad fatiguewhen your audience becomes so accustomed to your ads that they start ignoring them or worse, develop negative associations with your brand. Key Takeaways Recognize the Warning Signs: Learn to identify metrics that indicate your audience is experiencing ad fatigue.

Click Through Rate 52

Click Through Rate Conversion Rate Audience A/B Testing 52

Martech Series

JUNE 1, 2022

Backed by a rich TikTok API integration, this partnership magnifies the way Open Influence will continue to usher brands across the globe onto the For You Page to create innovative, ROI-driven creator marketing campaigns. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Marketing 88

Marketing A/B Testing ROI Audience 88

Monetize More

MARCH 14, 2023

For publishers, it helps maximize revenue and user experience by delivering high-quality, relevant ads that resonate with their audience. For advertisers, it improves the return on investment (ROI) by delivering ads to the right people at the right time, resulting in higher conversion rates and lower costs.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Single Grain

DECEMBER 15, 2020

6) Overall ROI. Overall ROI is the total revenue generated from your email campaign divided by the total amount spent. Overall ROI = [(amount generated through sales – expenses incurred in the campaign)/expense incurred in the campaign] * 100. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145