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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. What can you do?

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10 failproof Ad Automation Strategies [CTR Boost Guaranteed]

Monetize More

In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses. Additionally, by using automation tools, businesses can save a lot of time and effort that would otherwise be spent manually testing and tracking ads.

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The CMO’s practical guide to personalization

Martech

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. They created specific segments and personas for the D2C and B2B channels and devised an intense A/B testing process. Define benchmarks like engagement, conversions and lifetime value to measure ROI. The result?

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What Is A Conversion?

AdvertiseMint

Conversions are more than just a number in the vast world of marketing; they serve as tangible evidence of a strategy’s effectiveness and a brand’s resonance with its audience. Validation of Marketing Strategies When visitors convert, it indicates that the marketing efforts are aligned with the audience’s desires and intent.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed.

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Sales Funnel: Why You Need it For Any Marketing Strategy

AdvertiseMint

’ It’s time to prompt action with: Free trials to showcase the user experience firsthand Webinars/sales calls to address concerns Client testimonials to showcase ROI The key is overcoming objections and conveying true value. Convey detailed ROI, case studies, and demos. Establish your authority and ability to deliver value.