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Reaching Younger Audiences with In-Game Advertising

Basis

With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. Gaming is an underutilized advertising channel Gaming offers broad reach with engaged audiences across generations.

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OTT Viewership Statistics & Industry Growth Trends (2024)

MNTN

And by 2027, experts predict that number to increase to 121 million. And if it maintains that sort of rapid growth, the market will surpass a value of $1 trillion globally by 2027. OTT services give marketers a flexible and cost-effective tool for reaching niche audiences. Why has the market grown so fast?

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Looking at augmented reality (AR) in advertising

illumin

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion by 2027. Location-based AR Location-based AR is a variant of markerless AR. billion USD by 2025.

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Higher education marketing: Tips on how to ace your advertising

illumin

From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Identify your audience Now that youve identified the goals and objectives as well as the problems you want addressed, the next thing you need to consider is your target audience.

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55+ Predictions for 2025 Marketing Trends

Karola Karlson

More lame, inhuman, uncreative content flooding all social media feeds until, around 2027, the last human logs off their Instagram, TikTok, and LinkedIn accounts. Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers.

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The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

VideoWeek

The social media giant is also testing a Video Highlights feature, using AI to create scrollable highlights of video ads using key phrases and thumbnails. “As The brand can then review the video and choose to add it to their channel.

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Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027

Martech Series

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos.